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[09/18/06 - 12:00 AM]
The Race Is On!
[via press release from CBS]

THE RACE IS ON!

The 10th Season Premiere of "The Amazing Race" Delivers The Four-Time Emmy Winning Series' Largest Audience Since the Premiere of "The Amazing Race 9" Last February

"The Amazing Race" Grows In Key Demographics During Each Half Hour of Its 90-Minute Premiere, Finishing With Its Best Demos For an Episode Since Last March

The 10th season premiere of THE AMAZING RACE delivered the four-time Emmy Award-winning reality series' largest audience since the premiere of "The Amazing Race 9" last February and grew during each half hour of its 90-minute debut in key demographics, according to live plus same day preliminary Nielsen ratings for Sunday, Sept. 17.

Against football competition, THE AMAZING RACE 10 SPECIAL (S) posted a 6.3/09 with 10.11m viewers, 3.0/08 in adults 18-34, 3.9/09 in adults 18-49 and 4.6/10 in adults 25-54 from 8:30-10:00PM.

This is the best delivery for an AMAZING RACE episode since 2/28/06 ("The Amazing Race 9" premiere), in both households and viewers, 3/21/06 in both adults 18-34 and adults 25-54 and 3/28/06 in adults 18-49.

THE AMAZING RACE grew in every half-hour in key demos:

A18-34 A18-49 A25-54
8:30PM 2.8 3.6 4.3
9:00PM 3.0 3.9 4.6
9:30PM 3.2 4.1 4.8

Growth (8:30 to 9:30PM) +14% +14% +12%

Final ratings will be available on Tuesday. * * * Press Contacts: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com





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· AMAZING RACE, THE (CBS)




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