or


[09/21/06 - 12:00 AM]
Bravo Announces Top Sponsors for Second Season of Hit Reality Competition Series 'Top Chef'

[via press release from Bravo]

BRAVO ANNOUNCES TOP SPONSORS FOR SECOND SEASON OF HIT REALITY COMPETITION SERIES 'TOP CHEF'

SEARS, TOYOTA, AND GLAD SERVE UP ADVERTISING SPONSORSHIPS FOR THE NEW SEASON OF THE CULINARY ARTS SERIES PREMIERING WEDNESDAY, OCTOBER 18

BRAVO RENEWS ITS OVERALL SERIES PARTNERSHIP WITH FOOD & WINE MAGAZINE FOR THE SECOND SEASON OF 'TOP CHEF'

NEW YORK, NY � September 21, 2006 � Bravo announced today that it has inked partnerships with Sears, Toyota, and Glad for full advertising sponsors for the second season of Bravo's hit one-hour reality competition series "Top Chef," which returns Wednesday, October 18 at 11:00 p.m. "Top Chef" moves to its regular 10:00 p.m. weekly timeslot on Wednesday, October 25.

Bravo also continues its overall series partnership with Food & Wine magazine to include the expertise of the publication's Gail Simmons as a regular on-air judge, and prizing for the winner of "Top Chef" to be featured in an upcoming issue of Food & Wine and appear at the annual Food & Wine Classic in Aspen.

"We continue to develop exciting multi-platform opportunities for our promotional partners to bring consumer awareness and exposure to their brands, while also further delivering ways for viewers to engage and interact with 'Top Chef,' said Shari Post, Vice President, Ad Sales, Bravo.

Integrated product sponsorships for the new season also include TGI Friday's, Nestle, Kraft, Bailey's, Korbel, Calphalon, and Pepsi.

The partnerships with Sears, Toyota, and Glad include prizing and significant in-show integration, providing both valuable exposure for the brands and effective creative content and products for "Top Chef."

Sears and Glad will also sponsor the "Top Chef" Foodie Flyaway sweepstakes, which will award one winner with a trip to the annual Food & Wine Classic in Aspen next June 2007. The winner will also be awarded a Kenmore Pro kitchen and a generous supply of Glad products. Viewers can go to BravoTV.com between December 18, 2006 and January 15, 2007 to enter.

Bravo's newest hit reality competition series "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features fifteen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

Best-selling author Padma Lakshmi will host the new season. Tom Colicchio, one of the culinary world's most celebrated figures and co-founder of New York City's Gramercy Tavern and Craft Restaurants, serves as lead judge and head chef to the competing chefs. Food expert Gail Simmons of Food & Wine magazine is as a judge for the series.

Elements of the advertiser sponsorships surrounding "Top Chef" include:

SEARS

The winner of "Top Chef" will be awarded with a state-of-the-art Kenmore PRO Kitchen provided by Sears.

"Top Chef" will feature the Kenmore Kitchen, a top-of-the-line main kitchen set outfitted with Kenmore appliances including Kenmore PRO cooktops, warming drawers, double wall ovens, twin refrigerators and Kenmore Elite microwaves. Built for the set located in downtown Los Angeles, the Kenmore Kitchen serves as the anchor location for the second season.

Sears will feature "Top Chef" tune-in in their national circular.

Sears will feature "Top Chef" in a direct mail piece distributed to their customer mailing list.

Sears.com will feature an exclusive "Top Chef" photo gallery and link back to BravoTV.com.

Will create "Top Chef" themed commercials to air exclusively during "Top Chef."

Official co-sponsors of the "Top Chef" Foodie Flyaway sweepstakes.

Sears Kenmore will sponsor various "Top Chef" features on BravoTV.com.

TOYOTA

Five Toyota RAV 4 vehicles served as the primary means of transportation on "Top Chef," with the competing chefs using the vehicles to make their way around Southern California for challenges and shopping.

GLAD

Glad will sponsor the $100,000 cash prize for the "Top Chef" winner to use to help seed their culinary career.

Glad products were used by the competing chefs throughout the series, including GladWare� containers, Glad Force-Flex� trash bags and Glad Press 'n Seal� Wrap.

Official co-sponsors of the "Top Chef" Foodie Flyaway sweepstakes.

"Top Chef" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves, who also produced "Project Runway" for Bravo. Shauna Minoprio serves as co-executive producer.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [september 2006]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)





[01/17/18 - 02:36 PM]
New Drama Series "Instinct" Will Now Debut Sunday, March 18 on the CBS Television Network
The project, starring Alan Cumming and Bojana Novakovic, will roll out one week later than previously announced.

[01/17/18 - 12:46 PM]
Smithsonian Channel(TM) Examines the Life and Death of an Iconic Civil Rights Activist in "The Lost Tapes: Malcolm X"
Said installment relives the pivotal years of this trailblazing activist using rarely seen footage and audio tapes, including never-before-seen footage of Nation of Islam rallies and recordings made at the Audubon Ballroom on the day of his assassination.

[01/17/18 - 11:36 AM]
Car Customization Entrepenuer, Ryan Friedlinghaus, Returns to Velocity for an All New Season of "Inside West Coast Customs"
"Everyone turns to Ryan for his craftsmanship and knowledge which stems from years of experience building outstanding cars," said Robert S. Scanlon, president of Velocity and TEN video content.

[01/17/18 - 11:16 AM]
Custom Car Builder Aaron Kaufman Returns to Discovery Channel in All-New Series "Shifting Gears with Aaron Kaufman"
"Fast N' Loud" star Aaron Kaufman is back, and this time, he's the boss.

[01/17/18 - 11:00 AM]
Lynn Barrie Joins Freeform as Senior Vice President, Original Programming and Development
Prior to joining Freeform, Barrie was the vice president of Comedy Development at ABC Entertainment Group.

[01/17/18 - 10:52 AM]
"Who Wants to Be a Millionaire" and "RightThisMinute" Renewed for 2018-19 on ABC Owned Television Stations by Disney-ABC Home Entertainment and Television Distribution
Hosted by Chris Harrison and currently in its 16th season in national syndication, "Millionaire" continues to be the only game show that offers a $1 million prize to each and every contestant.

[01/17/18 - 10:15 AM]
Rupert Friend Joins Cast of CBS All Access' "Strange Angel"
Friend will play Ernest Donovan, the enigmatic neighbor of Jack Parsons (portrayed by Jack Reynor) who becomes the young scientist's tour guide into the illicit underbelly of 1930s Los Angeles.

[01/17/18 - 10:03 AM]
"Marvel's Cloak & Dagger" Panel and Live Performances Announced for First Ever "Freeform Summit"
The "Freeform Summit," taking place Thursday at NeueHouse Hollywood, includes talent, executives, showrunners and directors across multiple series spotlighting the brand new 2018 programming lineup including.

[01/17/18 - 10:02 AM]
Showtime(R) to Premiere "Eddie Griffin: Undeniable"
Celebrating his 30-year anniversary in comedy, veteran comedian Eddie Griffin takes to the stage in the hilarious new special, premiering on Friday, February 9.

[01/17/18 - 09:09 AM]
"Love at First Bite" - New Series Premieres Monday, January 22 at 10PM ET/PT on FYI
Each 30-minute episode follows a couple who met, fell in love, and followed their passion for food and creativity together by opening a restaurant.

[01/17/18 - 08:43 AM]
Jermaine Dupri, Cameo, Richelieu Dennis, Tamika Mallory, Marley Dias, Dr. Lonnie Johnson, Rhyon Brown Announced as Recipients of 2018 Bounce Trumpet Awards
The prestigious annual event celebrating African-American achievements and contributions will air exclusively on Bounce on Sunday, February 11.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/17/18 - 07:58 AM]
CMT Unveils the Cast of "Music City" from the Creator of "The Hills" and "Laguna Beach" Premiering Thursday, March 1 at 10 PM ET/PT
The highly-anticipated "Music City" follows a group of friends entering the next chapter of their lives while chasing dreams of success, fame and romance in Nashville.

[01/17/18 - 07:03 AM]
Video: First Look at the New Season of "Queer Eye" Launching Exclusively on Netflix February 7
The series returns to Netflix and is going global, introducing audiences around the world to a modern aesthetic, diverse perspective and a brand new Fab Five.

[01/17/18 - 06:30 AM]
Kendrick Lamar, Sam Smith and U2 Added to the Lineup for the "60th Annual Grammy Awards(R)" on Jan. 28 on CBS
Previously announced performers include Alessia Cara, Cardi B, Childish Gambino, Daddy Yankee, Luis Fonsi, Kesha, Khalid, Lady Gaga, Little Big Town, Logic, Patti LuPone, Bruno Mars, P!nk, Ben Platt and SZA.