WE tv's Original Programming Attracts New and Key Sponsors With Customized Integrated Packages
Spot Shot� Instant Carpet Stain Remover Marks First-Time Ad Buy with New Original Series Adventures in Doggie Daycare
PETCO Returns to the Network with New Original Series America's Cutest Puppies
New York, NY - September 25, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that they have signed on two advertisers for the network's new original pet programming series. Spot Shot� Instant Carpet Stain Remover, a WD40 brand, marks their first-time ad buy on the network, for Adventures in Doggie Daycare, featuring a day in the life of Seattle's upscale Downtown Dog Lounge. PETCO signed on to support WE tv's new original series America's Cutest Puppies, featuring puppies from around the country competing for the title and pet products from the popular pet product chain, PETCO. Their ad buy makes them a returning advertiser at WE tv. Their initial ad buy ran in April of 2004. Adventures in Doggie Daycare and America's Cutest Puppies premiere in March of 2007.
As part of the sponsorship agreements both PETCO and Spot Shot� Instant Carpet Stain Remover receive tagged tune-ins and billboards. Product integration will also be included within each series with Spot Shot� Instant Carpet Stain Remover featured in cleaning an area rug in Adventures in Doggie Daycare and PETCO mentioned and featured throughout all 11 episodes of America's Cutest Puppies. Spot Shot� Instant Carpet Stain Remover also receives online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users and branded, exclusive video segments highlighting outtakes from the series to air online at WE.tv and on WE tv On Demand.
"Creating original programming dedicated to the pet category is a natural fit for WE tv since so many women put their pets first, making them a true part of their family," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are always looking for new and unique ways to create personalized packages for our advertisers so that we may seamlessly communicate their specific brand messages to our core audience of women. Because of our increased slate of original programming we are able to offer our advertisers customized integrated multi-platform packages, attracting new and key advertisers to the network."
Adventures in Doggie Daycare is an eight-part half-hour show featuring a day in the life of Seattle's upscale Downtown Dog Lounge. "The Lounge" is one of the most extravagant dog daycares in the U.S., stocked with dynamic employees, eccentric and demanding canine owners and unique dogs. The series features a staff that does whatever it takes to please its furry clients and owners, by providing services and events ranging from aromatherapy, "pawdicures" and herbal baths, to birthday parties, hiking trips and many other fun-filled retreats.
America's Cutest Puppies is an 11-part, half-hour show chronicling a contest between puppies from across the United States, as they compete to win the title and pet products from PETCO. The series visits pet friendly locations in regional cities across the country, in search of the most cuddly, precocious, heart-stealing little pooch, under eight months old. America's Cutest Puppies cameras capture the excitement, anticipation and angst as hundreds of dog-owners show up, attempting to earn their puppy a place among the final dozen, where they pitch their case for the "perfect pup"; show off their puppy's personality in a playpen; and go one-one-one with the judges, presenting their puppy's looks, personality and charm.
Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.
Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.
About WE tv
WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.
About PETCO Animal Supplies, Inc.
PETCO is a leading specialty retailer of premium pet food, supplies and services. PETCO's vision is to best promote, through its people, the highest level of well being for companion animals, and to support the human-animal bond. PETCO generated net sales of $2 billion in fiscal 2005. It operates more than 800 stores in 49 states and the District of Columbia, as well as a leading destination for online pet food and supplies at www.petco.com. Since its inception in 1999, The PETCO Foundation, PETCO's non-profit organization, has raised more than $31 million in support of more than 3,800 non-profit grassroots animal welfare organizations around the nation.