[09/26/06 - 12:00 AM]
Adult Swim Ranks #1 for 3rd Quarter Total Day Delivery Among Young Adults 18-34

[via press release from Cartoon Network]

Adult Swim Ranks #1 for 3rd Quarter Total Day Delivery Among Young Adults 18-34

September 26, 2006

Repeating its top-ranked performance last year, Adult Swim will claim the #1 ranking among ad-supported basic cable networks for third quarter total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-34, according to preliminary data from Nielsen Media Research. This achievement will mark Adult Swim�s sixth straight quarter for #1 delivery of adults 18-24 and men 18-24 since becoming an individually rated network in April 2005. Adult Swim also has ranked #1 in total day delivery of adults 18-34 and men 18-34 for five of the last six quarters. Additionally, the late-night network ranked #6 among ad-supported basic cable networks for total day delivery of adults 18-49 (486,000), and #6 for total day delivery of persons 2+ (1,056,000).

Among Adult Swim�s third quarter programming highlights, the network�s newest original series, Metalocalypse, premiered on Aug. 6 to impressive double-digit gains vs. the previous four weeks across all young adult demos: adults 18-34 delivery grew by 26% and ratings by 25%, while adults 18-24 delivery jumped 32% and ratings by 33%. The Sept. 17 season premiere of Seth Green�s Robot Chicken also enjoyed remarkable delivery and ratings increases vs. its prior season premiere across its target demographics: adults 18-34 delivery increased by 43% and ratings by 38%, while adults 18-24 delivery and ratings both advanced by 67%.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 6/26/06 � 9/21/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.

  [september 2006]  

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