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[09/26/06 - 12:00 AM]
TV Land Scores Most-Watched September Ever

[via press release from TV Land]

TV Land Scores Most-Watched September Ever

Network Boasts Gains In Total Day Among Target Demo And Total Viewers

Traffic To TVVLand.Com Doubles Since Launch Of Broadband Media Player

New York, NY, September 26, 2006 � TV Land scored its most-watched September ever in total day among its target audience of Adults 25-54 and total viewers, according to Nielsen Media Research (8/28/06-9/24/06). The success of the network�s 72-hour Labor Day marathon of The Jeffersons as well as its regularly-scheduled line-up of classic hits such as Little House on the Prairie, The Andy Griffith Show and Gunsmoke led TV Land to gains versus YAGO. Additionally, traffic to TVLand.com doubled in September as a result of the launch of the network�s new broadband media player.

In total programming day for the month of September, TV Land averaged 647,000 total viewers, up +15% versus September 2005. The network scored a 0.3/287,000 among A25-54, up +8% in delivery over last year.

Highlights for September 2006 include:

The 72-hour Labor Day marathon (9/2-9/4) of the hit comedy series The Jeffersons scored a 0.5/459,000 average among the network�s core demographic, up +25% in rating and +30% in delivery over last year. The marathon drew 916,000 total viewers, up +22% versus YAGO.

TV Land�s �CASA Family Night� (9/24/06, 9 p.m.-11 p.m. ET/PT) showcased family dinner-themed episodes of All in the Family, Leave It To Beaver, Good Times and Three�s Company and averaged a 0.4/361,000, up +33% in rating and +10% in delivery over the comparable period YAGO. It drew 795,000 total viewers.

The network�s marathon showcase of Bonanza (9/23, 6 a.m-8p.m.), The Andy Griffith Show (9/23, 8 p.m.-6 a.m.; 9/24, 11 p.m.-6 a.m.) and Gunsmoke (9/24, 6 a.m.-9 p.m.) scored a 0.4/381,000, up +33% in rating and +17% in delivery versus YAGO. The marathon drew 863,000 total viewers, up+34% over last year.

Additionally, prime time hits such as Little House on the Prairie bolstered the net�s total viewer audience, drawing over a million total viewers, up +18% over last year.

TV Land�s success for the month can also be seen in the network�s website, TVLand.com. Since the August 24th debut of the site�s broadband digital media player, average weekly traffic to TVLand.com has doubled -- with a +99% increase versus prior eight weeks. Average time spent on tvland.com has increased +28% to nearly 12 minutes since the launch last month. Finally, the weekly average of requested streams since the player�s debut has increased +1,650% from the year-to-date average.

Now seen in over 87 million U.S. homes, TV Land�s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind � the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





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