or


[09/28/06 - 12:00 AM]
For the First Time Ever a Season Finale Will Air Exclusively on MTV.com

[via press release from MTV]

FOR THE FIRST TIME EVER A SEASON FINALE WILL AIR EXCLUSIVELY ON MTV.COM

SECOND SEASON OF THE HIT SHOW TWO-A-DAYS PICKED UP FOR 2007

New York, NY, September 28, 2006 -- MTV: Music Television today announced that for the first time ever the network will air the season finale of a hit series exclusively on MTV.com. The finale of Two-A-Days, the popular News & Docs series about high school football, will premiere on MTV.com immediately after the 2nd to last episode, airing on MTV at 10:30pm (ET/PT) on October 11th.

This is the first time that any network has shot a season finale specifically and exclusively for online air. Viewers will learn what happened to the team in the weeks following the last game of the season and where each player's future may take him. The Two-A-Days online season finale fits into MTV's digital strategy to develop engaging experiences for viewers to connect around their favorite series and the MTV brand.

In addition, MTV announced that Two-A-Days has been picked up for a second season and will once again profile the Hoover High School Buccaneers of Hoover, Alabama. The new season will introduce the audience to a brand new batch of players. Two-A-Days Season Two is slated to premiere in 2007.

"Two-A-Days has been our breakout hit this fall. All season, fans have followed the triumphs and plight of Hoover High, and now get to witness the final episode with MTV's first ever broadband season finale," said Brian Graden, President of Entertainment, MTV Networks Music Group and President of Logo. "We are reinventing the formula and no longer think of programming in terms of just when, but also where and how. Our audience lives in a digital universe, and the Two-A-Days finale speaks to the heart of our digital strategy -- creating and delivering emotional, compelling MTV content everywhere our audience demands it."

Two-A-Days has been seen by over 46 million viewers this season and has had nearly 2 million streams viewed on mtv.com/overdrive. In addition, 1.3 million after-shows were viewed online. Each episode of Two-A-Days has been available on MTV.com and has garnered more than 500K streams. Since its launch the show has been averaging 94K unique visitors per week.

On this season of Two-A-Days, viewers watch as the Bucs pursue their fourth state championship title in five years while facing the pressures of demanding coaches and practices twice every day while trying to earn football scholarships to some of the country�s most respectable colleges.

Dave Sirulnick and Amy Bailey serve as Executive Producers for Two-A-Days. Jason Sciavicco and Jesse James Dupree of Humidity Entertainment are Executive Producers.

MTV Networks, a unit of Viacom International Inc., is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures and syndication deals whereby all of its programming services can be seen worldwide.





  [september 2006]  
S
M
T
W
T
F
S
     


· TWO-A-DAYS (MTV)









[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 01:32 PM]
Pete Rose Serves FOX Sports as Guest Analyst
In his television role, Rose provides analysis and insight for FOX Sports' pregame and postgame shows as part of its presentation of regular-season MLB games on both FOX and FOX Sports 1.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.