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Mr. T Puts the 'T' in Mul-T-Platform as Digital Content for TV Land's Original Series I Pity The Fool Launches on Yahoo! TV and TVLand.com
Full Episode Premieres on Yahoo! Beginning October 5
I Pity The Fool Exclusive Content Launches on TVLand.com Including Live
Video Chat Immediately Following On-air Premiere
NEW YORK, Oct. 4 -- TV Land and Yahoo! TV today announced
that the premiere installment of the network's original series I Pity The
Fool, starring Mr. T, will debut exclusively on Yahoo! TV
(http://tv.yahoo.com) on Thursday, October 5, a week before its on-air
debut on TV Land. The show will be available in its entirety on Yahoo! for
six days. I Pity The Fool, produced by Lionsgate, in association with
Left/Right Films and Remag Guerilla, premieres on TV Land on October 11 at
10pm (ET/PT).
Additionally, Yahoo! TV will feature exclusive clips from the series
including a lost scene from the first episode as well as two "Rules for
Fools" -- video clips of Mr. T dispensing advice on finding success and
public speaking. More "Rules For Fools" regarding hygiene, dating, finances
and listening are available on TVLand.com as well as highlights of upcoming
episodes.
Beginning October 11, TVLand.com users will be able to send a Mr.
T-Mail -- enabling fans to send video e-cards for birthdays and other
special occasions. In addition, users will be able to view an exclusive
interview with the icon himself, see bonus material from the series
including behind-the-scenes footage that can't be seen anywhere else and
watch previews of the next episode of I Pity The Fool. Also on October 11,
viewers will be treated to a live video chat at 10:30pm (ET) in which Mr. T
will be able to talk and interact with fans online immediately after
they've watched the show on-air.
I Pity The Fool features this classic TV icon in a role that he is very
comfortable with -- #1 Jibba Jabba Attacka. Whether he's teaching fools
some basic rules or being a motivator for procrastinators, Mr. T becomes
immersed in the situation at-hand and becomes a catalyst for change.
Upcoming episodes include Mr. T at a car dealership in New York seeking to
motivate the employees and improve the relationship between a father and
son-in-law working together, as well as Mr. T visiting a dance school to
help the students ensure that they will be able to participate in their
recital despite their instructor's lack of organizational skills.
Executive producers for I Pity The Fool are Ken Druckerman (Growing Up
Gotti), Stephen Belafonte (Thank You for Smoking, Never Die Alone) and
Banks Tarver (Growing Up Gotti).
The deal for Mr. T was brokered by The Buchwald Agency.
Lionsgate is the leading independent filmed entertainment studio,
winning this year's Best Picture Academy Award(R) for Crash, generating two
consecutive years of $300 million-plus domestic theatrical box office,
operating a $500 million-plus home entertainment business and producing a
broad slate of prime time television series for fiscal 2007. It is a
premier producer and distributor of motion pictures, television
programming, home entertainment, family entertainment, and video-on-demand
content. Its prestigious and prolific library of more than 9,000 titles is
a valuable source of stable, recurring revenue and a foundation for the
growth of the Company's core businesses. The Lionsgate brand is synonymous
with original, daring, quality entertainment in markets around the world.
TV Land and all related logos and titles are trademarks of Viacom
International Inc.
TVLand.com has been serving classic TV fans for nearly ten years by
offering users exclusive video content, celebrity interviews, games, theme
songs, bulletin boards and more. In 2005, TV Land Online was awarded an
Emmy for Outstanding Achievement in Enhanced Television for its TV Land
Awards All Access Pass. Additionally, in June 2006, FamilyTable.info, the
website for TV Land and Nick at Nite's pro-social initiative, was
recognized with a Gold Award -- the highest honor in its class -- in the
education category at The Broadcast Designers Association Awards as well as
the Silver Promax Award. The BDA Awards are widely recognized as the
ultimate accolade for outstanding design contributions in electronic media
and the Promax Awards are the industry's top honors for outstanding
marketing and promotion in the broadcast and electronic media industries.
TV Land Productions was created in 2003 to develop original programming
that complements the network's successful acquired programming slate. TV
Land Productions has also produced The TV Land Awards Show: A Celebration
of Classic TV (March 2003, 2004, 2005 and 2006), the Emmy-nominated The
Dick Van Dyke Show, Revisited, the network's first original special for
broadcast, which premiered on CBS in May 2004, the Emmy-nominated Still
Brady ... After All These Years reunion special in September 2004 and
Chasing Farrah (Spring 2005), the original reality series that followed
iconic Hollywood actress and sex symbol Farrah Fawcett. Over the last year,
the network premiered a variety of original series and specials including:
TV Guide and TV Land Present: The 100 Most Unexpected TV Moments, Living in
TV Land, TV Land Confidential and Sit Down Comedy with David Steinberg. For
more information about TV Land's original Wednesday night line-ups, visit
http://www.tvland.com.
Now seen in over 87 million U.S. homes, TV Land's program mix features
popular dramas, sitcoms, westerns, Retromercials and a TV-referential
interstitial environment, all programmed with a specific audience in mind
-- the first generation of Americans to grow up watching television and
features all-time Classic hits like All in the Family, I Love Lucy, The
Andy Griffith Show, and Bonanza.
MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B), owns and operates the following television programming services --
MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY
CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are
trademarks of MTV Networks. MTV Networks also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
About Viacom
Viacom is a leading global entertainment content company, with
prominent and respected brands in focused demographics. Offering
programming and content for television, motion pictures and digital
platforms, Viacom's world-class brands include MTV Networks (MTV, VH1,
Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television,
Spike TV, TV Land, Logo and more than 130 networks around the world), BET
Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and
Famous Music. More information about Viacom and its businesses is available
at http://www.viacom.com.
SOURCE TV Land
http://www.tvland.com
http://tv.yahoo.com
http://www.viacom.com
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