or


[10/09/06 - 09:59 AM]
CBS and Youtube Strike Strategic Content and Advertising Partnership
YouTube's new CBS Brand Channel will include daily contributions from both CBS Entertainment and Showtime.

[via press release from CBS]

CBS AND YOUTUBE STRIKE STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel

First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

NEW YORK, NY and SAN BRUNO, Calif. � October 09, 2006 � YouTube, Inc. and CBS Corporation (NYSE: CBS.A and CBS) have struck a strategic content and advertising partnership announced today by Leslie Moonves, President and CEO of CBS Corporation and Chad Hurley, CEO and Co-Founder of YouTube. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks, Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.

In addition, CBS is the first TV network to test YouTube's new advanced content identification architecture and reporting system which will allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content on YouTube. CBS will then have the opportunity to either remove it from the site or, at CBS's sole discretion, allow it to remain. If CBS allows the content to remain on the site, CBS will share in any revenue from advertising placed adjacent to the content.

"We're pleased to be the first network to strike a major content deal with what is clearly one of the fastest growing new media platforms out there," said Moonves. "This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way."

"We're excited to partner with CBS to bring their high-quality, entertaining content to our users. As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Hurley. "Today's agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies. By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining."

Under this agreement, CBS will also be providing the YouTube community with video content from CSTV. College sports fans can watch and share some of their favorite college athletics events on YouTube. Beyond highlights and footage from CSTV's network of more than 100 broadband channels of live college sports, the college sports leader will utilize its relationship with students at hundreds of universities to enable fans to upload their own content from tailgate parties, pep rallies and other campus events.

Content on YouTube's new CBS Brand Channel will include daily contributions from:

o CBS Entertainment; including short clips from top CBS programs including "Survivor," "CSI," and "The Late Show with Dave Letterman," as well as mini-previews and footage from its new fall lineup.

o CBS News; including short videos from "CBS Evening News with Katie Couric," "The Early Show," and "60 Minutes."

o CBS Sports; including analysis of college and professional sports, as well as programming from CSTV.

o Showtime Networks, including promotional video clips from its critically acclaimed original series including "Dexter," "Brotherhood" "Sleeper Cell and "The L Word."

About YouTube Brand Channels

YouTube Brand Channels provide an enhanced environment for media companies and advertisers to showcase their video content on YouTube with a look and feel that is consistent with their brand imagery. This new concept helps brands connect and engage with consumers in a unique and powerful way, around compelling, programmable video content. For more information on YouTube Brand Channels, please contact advertising@youtube.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW � a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.





  [october 2006]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· BROTHERHOOD (SHOWTIME)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEXTER (SHOWTIME)
· L WORD, THE (SHOWTIME)
· SLEEPER CELL (SHOWTIME)
· SURVIVOR (CBS)





[07/31/25 - 08:01 AM]
Video: "Barbie Mysteries: Beach Detectives" Trailer - Netflix Family
Barbie and Barbie's summer plans take a mysterious turn when the podcast hosts stumble upon a series of beachside mysteries.

[07/31/25 - 07:02 AM]
Rodrigo de la Serna Will Play Anibal Gordon in a New Netflix Series
The thriller, inspired by real events, tells the story of Aníbal Gordon, a criminal who went from committing robberies to actively participating in the violent years of Argentina in the 1970s and his relationships with the different gangs of that era.

[07/31/25 - 07:01 AM]
Video: Netflix's "Long Story Short" Official Trailer Debut... and Confirmed for Season 2!
"Long Story Short" is an animated comedy from the creator of "BoJack Horseman" about one family, over time.

[07/31/25 - 07:01 AM]
Paramount+ Announces "Tulsa King" Season Three Will Premiere on September 21, Starring Oscar Nominee Sylvester Stallone
The season two premiere drew 21.1 million global viewers, making it Paramount+'s most-watched global premiere to date.

[07/31/25 - 07:00 AM]
Vice President Kamala Harris Visits "The Late Show" Tonight for First Interview Since 2024 Election
Simon & Schuster announced earlier today that it will publish 107 Days, a book by former Vice President Kamala D. Harris about her campaign for the presidency in 2024.

[07/31/25 - 06:41 AM]
Fox Corporation Acquires One-Third Interest in Penske Entertainment
The investment is expected to supercharge a new era of growth for the NTT IndyCar Series, the most competitive and dynamic motorsport on the planet.

[07/31/25 - 06:32 AM]
Video: ESPN Unveils "Big Dreams: Little League World Series 2024" Premiere Date & Trailer
"Big Dreams: Little League World Series 2024" highlights the unassuming town in rural Pennsylvania, where lofty dreams become reality.

[07/31/25 - 06:30 AM]
Video: Prime Video Debuts Official Trailer and Key Art for "The Terminal List: Dark Wolf," Starring Taylor Kitsch, Chris Pratt, and Tom Hopper
The series will premiere the first three episodes on Wednesday, August 27 exclusively on Prime Video in more than 240 countries and territories worldwide.

[07/31/25 - 01:01 AM]
Video: "Fall for Me" - Official Trailer - Netflix
Lilli is suspicious of her sister's new fiance, but when an attractive stranger enters her life, she's suddenly distracted by the thralls of desire.

[07/30/25 - 05:01 PM]
Video: "The Echoes of Survivors: Inside Korea's Tragedies" - Official Trailer - Netflix
Four events that rocked a nation through the eyes of those who survived them.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/30/25 - 01:03 PM]
Video: "Crossroad Springs" Premiering Saturday, August 30, 2025 at 8/7c
Great American Family's latest original will now premiere on night earlier than previously announced.

[07/30/25 - 09:06 AM]
TNT Unveils Impressive Guest Star Lineup for Season Two of "The Librarians: The Next Chapter"
Dominic Monaghan, Jeremy Swift, Josh Gates, Stefan Kapicic, Oliver Dench and more around bound for the show's sophomore run.

[07/30/25 - 09:06 AM]
ABC News Studios Announces Three New True Crime Docuseries to Premiere in August, Streaming Exclusively on Hulu
"Capturing Their Killer: The Girls on the High Bridge," "Stalking Samantha: 13 Years of Terror" and "Ruby Red Handed: Stealing America's Most Famous Pair of Shoes" are all on tap in the coming month.

[07/30/25 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "The Twisted Tale of Amanda Knox"
A limited series inspired by the story of how Amanda Knox was wrongfully convicted for the tragic murder of her roommate, Meredith Kercher, and her 16-year odyssey to set herself free.