or


[10/09/06 - 09:59 AM]
CBS and Youtube Strike Strategic Content and Advertising Partnership
YouTube's new CBS Brand Channel will include daily contributions from both CBS Entertainment and Showtime.

[via press release from CBS]

CBS AND YOUTUBE STRIKE STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel

First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

NEW YORK, NY and SAN BRUNO, Calif. � October 09, 2006 � YouTube, Inc. and CBS Corporation (NYSE: CBS.A and CBS) have struck a strategic content and advertising partnership announced today by Leslie Moonves, President and CEO of CBS Corporation and Chad Hurley, CEO and Co-Founder of YouTube. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks, Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.

In addition, CBS is the first TV network to test YouTube's new advanced content identification architecture and reporting system which will allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content on YouTube. CBS will then have the opportunity to either remove it from the site or, at CBS's sole discretion, allow it to remain. If CBS allows the content to remain on the site, CBS will share in any revenue from advertising placed adjacent to the content.

"We're pleased to be the first network to strike a major content deal with what is clearly one of the fastest growing new media platforms out there," said Moonves. "This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way."

"We're excited to partner with CBS to bring their high-quality, entertaining content to our users. As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Hurley. "Today's agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies. By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining."

Under this agreement, CBS will also be providing the YouTube community with video content from CSTV. College sports fans can watch and share some of their favorite college athletics events on YouTube. Beyond highlights and footage from CSTV's network of more than 100 broadband channels of live college sports, the college sports leader will utilize its relationship with students at hundreds of universities to enable fans to upload their own content from tailgate parties, pep rallies and other campus events.

Content on YouTube's new CBS Brand Channel will include daily contributions from:

o CBS Entertainment; including short clips from top CBS programs including "Survivor," "CSI," and "The Late Show with Dave Letterman," as well as mini-previews and footage from its new fall lineup.

o CBS News; including short videos from "CBS Evening News with Katie Couric," "The Early Show," and "60 Minutes."

o CBS Sports; including analysis of college and professional sports, as well as programming from CSTV.

o Showtime Networks, including promotional video clips from its critically acclaimed original series including "Dexter," "Brotherhood" "Sleeper Cell and "The L Word."

About YouTube Brand Channels

YouTube Brand Channels provide an enhanced environment for media companies and advertisers to showcase their video content on YouTube with a look and feel that is consistent with their brand imagery. This new concept helps brands connect and engage with consumers in a unique and powerful way, around compelling, programmable video content. For more information on YouTube Brand Channels, please contact advertising@youtube.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW � a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.





  [october 2006]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· BROTHERHOOD (SHOWTIME)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEXTER (SHOWTIME)
· L WORD, THE (SHOWTIME)
· SLEEPER CELL (SHOWTIME)
· SURVIVOR (CBS)





[09/17/14 - 12:44 PM]
TBS to Celebrate 20 Years of "Friends" with 20-Episode Marathon on Sept. 22
"We're thrilled to be celebrating Friends' 20th anniversary by giving fans the chance to choose their favorite episodes for TBS's 20-episode marathon," said Phil Oppenheim.

[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
In honor of his upcoming series "Babylon," SundanceTV is featuring an evening-long celebration of the renowned director, including the original long form episode that inspired the series of the same name.

[09/17/14 - 12:24 PM]
HGTV's "Love It or List It" Begins Production in Raleigh-Durham
Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence.

[09/17/14 - 12:16 PM]
TV Land Hosts a Two-Day Marathon for the 30th Anniversary of "The Cosby Show"
The marathon begins Saturday, September 20 at 2pm with fan favorite episode, "How Ugly Is He?"

[09/17/14 - 12:15 PM]
FX Networks Announces 2014 New York Comic Con Schedule
"The Americans," "Archer" and "The League" are the among the network's shows being featured.

[09/17/14 - 12:01 PM]
Sit Back, Relax and Enjoy Television's Most Buzzworthy Moments as Bravo Media's "The People's Couch" Returns Tuesday, October 7 at 10PM ET/PT
This documentary series turns the cameras around on everyone's favorite couchers as they share their sentiments - whether good, bad or ugly - on this Fall's buzziest and most talked about "water cooler" series.

[09/17/14 - 11:59 AM]
"The 50 Year Argument," An Inside Look at the New York Review of Books, Debuts Sept. 29, Exclusively on HBO; Martin Scorsese and David Tedeschi Direct
The film marks Scorsese's third documentary to be presented on HBO, and Tedeschi's first co-directing project with Scorsese.

[09/17/14 - 11:14 AM]
Oxygen Media Goes Mad for New Series "My Crazy Love" Premiering Tuesday, October 28 at 10PM ET/PT
Each week, real people share their personal stories about a time in their life when the intoxication of love led them to extreme behavior and embarrassing acts.

[09/17/14 - 11:13 AM]
Discovery Channel and BBC Track One of the World's Rarest Animals in "Last Tiger Standing"
The one-hour special premieres Thursday, September 25 at 10:00/9:00c on the network.

[09/17/14 - 10:52 AM]
Time to Set the DVR: A Guide to CMT's Fall Lineup
Among the newly announced dates are the return of "Redneck Island" and two one-hour specials from "Party Down South."

[09/17/14 - 10:29 AM]
PBS to Present "America After Ferguson" Friday, September 26, 2014, 8-9 p.m. ET
The special will be taped before an audience on Sunday, September 21, at the Touhill Performing Arts Center on the campus of the University of Missouri-St. Louis.

[09/17/14 - 10:02 AM]
USA Network Starts Production on Original Drama "Complications" Starring Jason O'Mara
The 10-episode original series from executive producer and creator, Matt Nix, stars Jason O'Mara and is set to premiere in 2015.

[09/17/14 - 10:01 AM]
Comedy Central Announces "Broad City" Panel at New York Comic Con on Friday, October 10
Abbi Jacobson and Ilana Glazer will give fans a behind-the-scenes look of their hit series.

[09/17/14 - 10:00 AM]
TNT Scores Network Television Premiere Rights to Five Upcoming Marvel Studios Films
Each of the five films is tentatively scheduled to premiere on TNT a little over two years after its theatrical release.

[09/17/14 - 09:32 AM]
CBS Announces New Live +7-Day (L7) Rating Reporting System for the Upcoming Television Season
"L7 and C7 are the metrics that more accurately account for how viewers watch our shows and how we get paid for our programming - both in advertising and content licensing," said Leslie Moonves.