or


[10/11/06 - 08:44 PM]
AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans
Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13.

[via press release from AMC]

AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans

After Dark Horrorfest Marks First-Time Ad Buy Sony Pictures Returns to the Network for On-Air and Online Sponsorship Packages

New York, NY, October 11, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today a series of sponsorship packages that leverage the network's strong, focused audience for the channel's tenth anniversary Halloween horror film tradition of Monsterfest. This time-honored October programming stunt offers more Halloween content than any other television network, better serving the advertisers who have signed on to support the annual initiative. Monsterfest runs from October 22-31.

"Monsterfest is the perfect destination for movie studios that are looking to promote their theatrical horror film releases to a targeted audience of core horror flick movie lovers," said Arlene Manos, president of Rainbow national network advertising sales. "AMC's Monsterfest library of horror films is second to none delivering a consistent concentration of targeted viewers allowing our advertisers the unique opportunity to reach consumers in an environment that is relevant to their needs and interests."

Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13. Their sponsorship agreement marks the first time AMC has integrated an advertiser within the network's own promo spots for Monsterfest. The spots feature product integration for Grudge 2. Online, Grudge 2 will receive presence via a streaming trailer featured on AMC's website at www.amctv.com. After Dark HorrorFest, marks their first-time ad buy on the network to promote "Eight Films to Die For" a special Nationwide presentation for true horror fans featuring 8 never before seen, terrifying and previously forbidden horror movies. After Dark Horrorfest will receive enhanced billboards on-air. Online presence includes a streaming trailer, and banner presence including a link on amctv.com. Both sponsorship packages create an initiative that connects the advertisers to a core, desirable audience of horror-flick fans, running within the month of October.

AMC's time-honored October programming stunt offers more Halloween content than any other television network premiering 240 hours of non-stop horror movies, complemented with Halloween related original programming and network premieres. Last year, Monsterfest broke network records for the fifth consecutive year, with a household ratings increase of over 13% from the previous year. Monsterfest 2005 had record Household and Adult 18-49 Delivery performance, and the stunt propelled AMC to top 10 status for the week. Adult 18-49 delivery is up 20% compared to last year, ranking 05's Monsterfest as the #1 year in 18-49 delivery (424,000). Adult 25-54 delivery is up 15% (395,000 vs 344,000 in 2004). 2005's airing of Halloween Resurrection (1.64 HH RTG on 10/26/05), ranks as the 2nd highest Monsterfest title since 2000. Halloween 5 on 10/26/02 holds the record with a 1.66 HH RTG.

Source: Nielsen Media Research. Monsterfest 2005 10/23/05-10/31/05. Total Day (M-Su 6a-6a). Comparison to prior Monsterfest performance on AMC. Rank among all ad-supported networks broadcasting more than 51% of the daypart

AMC's Monsterfest features an extensive group of horror movies including four network premieres. Wolfen, starring Albert Finney and Diane Venora, premieres Sunday, October 22nd at 5:30 PM; the enhanced version of Halloween, starring Jamie Lee Curtis and Donald Pleasence, premieres Sunday, October 22nd at 9:45 PM; The Lost Boys, starring Jason Patric and Corey Haim, premieres Monday, October 23rd at 6:00PM; and The Exorcist, starring Jason Miller and Ellen Burstyn, premieres Saturday, October 28th at 8:00 PM. Other frightening films airing during Monsterfest include: Children of the Corn, Child's Play, Creature From The Black Lagoon, Dracula, The Fly (1958) and (1986), Frankenstein, Friday the 13th Part 2, Ghost Story, Godzilla, Hellraiser, House, House of Dracula, House of Frankenstein, The Invisible Man, The Mummy, A Nightmare on Elm Street, Phantom of the Opera (1943) and (1962), Poltergeist III, Psycho II, The Wolf Man and many more.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/11/26 - 01:44 PM]
Academy Award Winner Tommy Lee Jones Joins Season Two Cast of "The Lowdown" Coming to FX and Hulu
Jones joins previously announced Betty Gilpin in the next season, which begins production this spring in Tulsa.

[03/11/26 - 01:22 PM]
Lifetime Announces Two New "Ripped from the Headlines" Films for Spring
Nancy Travis and Stana Katic are among the featured talent.

[03/11/26 - 01:00 PM]
FOX Entertainment Studios Signs Development Commitment with Frankie Quinones for New Comedy Series
QuiƱones is a Los Angeles-based stand-up comedian and actor known for his viral character, "Creeper" and for starring in the Hulu comedy series "This Fool."

[03/11/26 - 11:30 AM]
ESPN Delivers Most-Watched Women's College Basketball Regular Season Since 2008-09
ESPN networks were home to six of the top 10 women's college basketball regular season games across all networks this season and 29 of the top 30 on cable.

[03/11/26 - 11:01 AM]
98th Oscars Rounds Out Show Presenters
Rose Byrne, Nicole Kidman, Jimmy Kimmel, Delroy Lindo, Ewan McGregor, Wagner Moura, Pedro Pascal, Bill Pullman, Lewis Pullman, Channing Tatum and Sigourney Weaver are all on tap.

[03/11/26 - 10:05 AM]
Josh Gates Returns with an All-New Season of "Expedition Files," Revealing Striking New Revelations Behind History's Biggest Mysteries
The series is returning with a brand-new season on Wednesday, April 1 at 9pm ET/PT on Discovery Channel.

[03/11/26 - 10:01 AM]
HBO Original Comedy Special "Color Theories by Julio Torres" Debuts March 27
In his second HBO comedy special, Peabody-winner Julio Torres presents a helpful guide to understanding the world through his playful interpretations of colors.

[03/11/26 - 09:31 AM]
Video: MLB Opening Night: Yankees vs. Giants - Official Trailer - Netflix
The 2026 Major League Baseball season leads off on Netflix, with Yankees vs. Giants in a star-studded opener live at Oracle Park in San Francisco.

[03/11/26 - 09:01 AM]
Date & Cast Announcement: Hulu's "Love Overboard"
Produced by Alex Cooper's Unwell Productions and Jeff Jenkins Productions, "Love Overboard" premieres Thursday, March 26 with all nine episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[03/11/26 - 09:01 AM]
Nikki Glaser Returns to Host "The 84th Annual Golden Globes" Airing Sunday, Jan. 10, 2027 on CBS and Paramount+
Glaser said, "I'm thrilled to host the Golden Globes for a third time, not only because it's the greatest gig I've ever had, but because my sister has three kids and now we will be equal in the eyes of my parents and the Lord."

[03/11/26 - 07:04 AM]
"#SKYKING," the Gripping New Documentary Set to Make Its World Premiere at SXSW 2026, Premieres on Hulu April 14
The feature-length documentary tells the story of Richard "Beebo" Russell, who captured the world's attention when he stole a commercial plane and took off on a flight that would come to embody the dreams and despair of the American working class, while offering a look at the US mental health crisis.

[03/11/26 - 07:02 AM]
New Episodes of "Rick and Morty" Premiere May 24 on Adult Swim
Get ready to portal-jump back into the multiverse - Adult Swim's #1 series returns with a season that's bigger, bolder, and more ambitious than ever.

[03/11/26 - 07:01 AM]
"Friday Night Baseball" Returns to Apple TV on March 27 for Its Fifth Season
Highlights include the storied New York Subway Series matchup between the Yankees and Mets, plus multiple appearances by reigning National League MVP Shohei Ohtani and the defending World Series champion Los Angeles Dodgers.

[03/11/26 - 06:47 AM]
Matt Vasgersian Joins NBC Sports as a Play-by-Play Voice for "MLB Sunday Leadoff" on Peacock and NBCSN
Vasgersian, who spent the last five years as a Los Angeles Angels TV play-by-play voice, will continue his role at MLB Network, a position he has held since its inception in 2009.

[03/11/26 - 06:31 AM]
Video: "The Hawk" - Lonnie Hawkins Character Reveal - Netflix
One of the greatest names in golf history (that you're somehow only just hearing about), American hero Lonnie "The Hawk" Hawkins is Will Ferrell's newest original character.