or


[10/11/06 - 08:44 PM]
AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans
Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13.

[via press release from AMC]

AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans

After Dark Horrorfest Marks First-Time Ad Buy Sony Pictures Returns to the Network for On-Air and Online Sponsorship Packages

New York, NY, October 11, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today a series of sponsorship packages that leverage the network's strong, focused audience for the channel's tenth anniversary Halloween horror film tradition of Monsterfest. This time-honored October programming stunt offers more Halloween content than any other television network, better serving the advertisers who have signed on to support the annual initiative. Monsterfest runs from October 22-31.

"Monsterfest is the perfect destination for movie studios that are looking to promote their theatrical horror film releases to a targeted audience of core horror flick movie lovers," said Arlene Manos, president of Rainbow national network advertising sales. "AMC's Monsterfest library of horror films is second to none delivering a consistent concentration of targeted viewers allowing our advertisers the unique opportunity to reach consumers in an environment that is relevant to their needs and interests."

Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13. Their sponsorship agreement marks the first time AMC has integrated an advertiser within the network's own promo spots for Monsterfest. The spots feature product integration for Grudge 2. Online, Grudge 2 will receive presence via a streaming trailer featured on AMC's website at www.amctv.com. After Dark HorrorFest, marks their first-time ad buy on the network to promote "Eight Films to Die For" a special Nationwide presentation for true horror fans featuring 8 never before seen, terrifying and previously forbidden horror movies. After Dark Horrorfest will receive enhanced billboards on-air. Online presence includes a streaming trailer, and banner presence including a link on amctv.com. Both sponsorship packages create an initiative that connects the advertisers to a core, desirable audience of horror-flick fans, running within the month of October.

AMC's time-honored October programming stunt offers more Halloween content than any other television network premiering 240 hours of non-stop horror movies, complemented with Halloween related original programming and network premieres. Last year, Monsterfest broke network records for the fifth consecutive year, with a household ratings increase of over 13% from the previous year. Monsterfest 2005 had record Household and Adult 18-49 Delivery performance, and the stunt propelled AMC to top 10 status for the week. Adult 18-49 delivery is up 20% compared to last year, ranking 05's Monsterfest as the #1 year in 18-49 delivery (424,000). Adult 25-54 delivery is up 15% (395,000 vs 344,000 in 2004). 2005's airing of Halloween Resurrection (1.64 HH RTG on 10/26/05), ranks as the 2nd highest Monsterfest title since 2000. Halloween 5 on 10/26/02 holds the record with a 1.66 HH RTG.

Source: Nielsen Media Research. Monsterfest 2005 10/23/05-10/31/05. Total Day (M-Su 6a-6a). Comparison to prior Monsterfest performance on AMC. Rank among all ad-supported networks broadcasting more than 51% of the daypart

AMC's Monsterfest features an extensive group of horror movies including four network premieres. Wolfen, starring Albert Finney and Diane Venora, premieres Sunday, October 22nd at 5:30 PM; the enhanced version of Halloween, starring Jamie Lee Curtis and Donald Pleasence, premieres Sunday, October 22nd at 9:45 PM; The Lost Boys, starring Jason Patric and Corey Haim, premieres Monday, October 23rd at 6:00PM; and The Exorcist, starring Jason Miller and Ellen Burstyn, premieres Saturday, October 28th at 8:00 PM. Other frightening films airing during Monsterfest include: Children of the Corn, Child's Play, Creature From The Black Lagoon, Dracula, The Fly (1958) and (1986), Frankenstein, Friday the 13th Part 2, Ghost Story, Godzilla, Hellraiser, House, House of Dracula, House of Frankenstein, The Invisible Man, The Mummy, A Nightmare on Elm Street, Phantom of the Opera (1943) and (1962), Poltergeist III, Psycho II, The Wolf Man and many more.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/22/17 - 07:33 AM]
Ten Years Older! Ten Years Hotter! Ten Years Wetter! "Wet Hot American Summer: Ten Years Later" Launches August 4 on Netflix
Said installment is the hilarious new eight-part limited series starring the original cast, plus an all-star lineup of new cast members.

[06/21/17 - 07:16 PM]
Netflix Releases Key Art for "Marvel's The Defenders"
The series follows Matt Murdock (Charlie Cox), Jessica Jones (Krysten Ritter), Luke Cage (Mike Colter) and Danny Rand/Iron Fist (Finn Jones), a quartet of singular heroes with one common goal - to save New York City.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 01:48 PM]
Lifetime Has All Your Summer Viewing Needs Covered
Highlights include new series "Growing Up Supermodel," "So Sharp" and "Little Women LA: Couples Retreat."

[06/21/17 - 01:34 PM]
Whitney. "Can I Be Me" Moves to Friday, August 25 at 9 PM ET/PT on Showtime(R)
On August 26, Showtime will offer the much-anticipated pay-per-view boxing match between undefeated world champion Floyd Mayweather and UFC champion Conor McGregor live from Las Vegas.

[06/21/17 - 12:12 PM]
Nickelodeon to Premiere Season Two of "The Dude Perfect Show" on Saturday, July 22, at 9:00 P.M. (ET/PT)
Upcoming episodes will also feature some of today's biggest athletes and celebrities such as Bethany Hamilton, DeMarcus Ware and Jack Griffo.

[06/21/17 - 10:12 AM]
Golf Channel Announces "Summer of '76," Next Golf Films Project, Premiering Tuesday, July 18 at 9 P.M. ET Ahead of The 146th Open
"Winning The Open in '76 was one of fondest moments of my career," said Johnny Miller.

[06/21/17 - 10:08 AM]
American Ballet Theatre Superstar Misty Copeland Set as Guest Judge on NBC's "World of Dance"
Copeland will be joining for round three of the competition, "The Cut," where the competitors face the deepest and most intense cut of the season.

[06/21/17 - 09:46 AM]
Arlen Escarpeta Joins Cast of Crackle's "The Oath," Executive Produced by Curtis "50 Cent" Jackson
He will play the role of Damon Byrd, an undercover FBI agent trying to find his footing.

[06/21/17 - 09:02 AM]
New Cast of Characters Joining Hulu's "Freakish"
Plus: Leo Howard, Liza Koshy, Adam Hicks, Tyler Chase, Meghan Rienks and Melvin Gregg will reprise their roles.

[06/21/17 - 09:01 AM]
Hallmark Channel and Hallmark Movies & Mysteries Gifts Viewers with Special Christmas Celebrations in July
New entries include "The Christmas Cure" (July 15) and "Home for Christmas Day" (July 16).

[06/21/17 - 09:01 AM]
David Oyelowo to Voice the Role of Scar in Disney Junior's "The Lion Guard," Which Continues the Epic Storytelling of "The Lion King"
Scar will appear in the flames of a volcano after Simba and Nala's young son, Kion, unwittingly summons him by using the Roar of the Elders in anger.

[06/21/17 - 09:01 AM]
"Big Brother" Announces This Summer's New Twist: "Summer of Temptation"
"Temptation has always been a part of Big Brother but this summer we are testing the Houseguests like never before," said Rich Meehan.

[06/21/17 - 08:39 AM]
Science Channel to Go Live for Great American Eclipse on Monday, August 21
Eclipse totality starts on the Oregon coast at about 1:20 PM ET and ends around 2:50 PM ET on the South Carolina coast.