[10/11/06 - 08:44 PM]
AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans
Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13.

[via press release from AMC]

AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans

After Dark Horrorfest Marks First-Time Ad Buy Sony Pictures Returns to the Network for On-Air and Online Sponsorship Packages

New York, NY, October 11, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today a series of sponsorship packages that leverage the network's strong, focused audience for the channel's tenth anniversary Halloween horror film tradition of Monsterfest. This time-honored October programming stunt offers more Halloween content than any other television network, better serving the advertisers who have signed on to support the annual initiative. Monsterfest runs from October 22-31.

"Monsterfest is the perfect destination for movie studios that are looking to promote their theatrical horror film releases to a targeted audience of core horror flick movie lovers," said Arlene Manos, president of Rainbow national network advertising sales. "AMC's Monsterfest library of horror films is second to none delivering a consistent concentration of targeted viewers allowing our advertisers the unique opportunity to reach consumers in an environment that is relevant to their needs and interests."

Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13. Their sponsorship agreement marks the first time AMC has integrated an advertiser within the network's own promo spots for Monsterfest. The spots feature product integration for Grudge 2. Online, Grudge 2 will receive presence via a streaming trailer featured on AMC's website at www.amctv.com. After Dark HorrorFest, marks their first-time ad buy on the network to promote "Eight Films to Die For" a special Nationwide presentation for true horror fans featuring 8 never before seen, terrifying and previously forbidden horror movies. After Dark Horrorfest will receive enhanced billboards on-air. Online presence includes a streaming trailer, and banner presence including a link on amctv.com. Both sponsorship packages create an initiative that connects the advertisers to a core, desirable audience of horror-flick fans, running within the month of October.

AMC's time-honored October programming stunt offers more Halloween content than any other television network premiering 240 hours of non-stop horror movies, complemented with Halloween related original programming and network premieres. Last year, Monsterfest broke network records for the fifth consecutive year, with a household ratings increase of over 13% from the previous year. Monsterfest 2005 had record Household and Adult 18-49 Delivery performance, and the stunt propelled AMC to top 10 status for the week. Adult 18-49 delivery is up 20% compared to last year, ranking 05's Monsterfest as the #1 year in 18-49 delivery (424,000). Adult 25-54 delivery is up 15% (395,000 vs 344,000 in 2004). 2005's airing of Halloween Resurrection (1.64 HH RTG on 10/26/05), ranks as the 2nd highest Monsterfest title since 2000. Halloween 5 on 10/26/02 holds the record with a 1.66 HH RTG.

Source: Nielsen Media Research. Monsterfest 2005 10/23/05-10/31/05. Total Day (M-Su 6a-6a). Comparison to prior Monsterfest performance on AMC. Rank among all ad-supported networks broadcasting more than 51% of the daypart

AMC's Monsterfest features an extensive group of horror movies including four network premieres. Wolfen, starring Albert Finney and Diane Venora, premieres Sunday, October 22nd at 5:30 PM; the enhanced version of Halloween, starring Jamie Lee Curtis and Donald Pleasence, premieres Sunday, October 22nd at 9:45 PM; The Lost Boys, starring Jason Patric and Corey Haim, premieres Monday, October 23rd at 6:00PM; and The Exorcist, starring Jason Miller and Ellen Burstyn, premieres Saturday, October 28th at 8:00 PM. Other frightening films airing during Monsterfest include: Children of the Corn, Child's Play, Creature From The Black Lagoon, Dracula, The Fly (1958) and (1986), Frankenstein, Friday the 13th Part 2, Ghost Story, Godzilla, Hellraiser, House, House of Dracula, House of Frankenstein, The Invisible Man, The Mummy, A Nightmare on Elm Street, Phantom of the Opera (1943) and (1962), Poltergeist III, Psycho II, The Wolf Man and many more.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

  [october 2006]  

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