or


[10/11/06 - 08:44 PM]
AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans
Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13.

[via press release from AMC]

AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans

After Dark Horrorfest Marks First-Time Ad Buy Sony Pictures Returns to the Network for On-Air and Online Sponsorship Packages

New York, NY, October 11, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today a series of sponsorship packages that leverage the network's strong, focused audience for the channel's tenth anniversary Halloween horror film tradition of Monsterfest. This time-honored October programming stunt offers more Halloween content than any other television network, better serving the advertisers who have signed on to support the annual initiative. Monsterfest runs from October 22-31.

"Monsterfest is the perfect destination for movie studios that are looking to promote their theatrical horror film releases to a targeted audience of core horror flick movie lovers," said Arlene Manos, president of Rainbow national network advertising sales. "AMC's Monsterfest library of horror films is second to none delivering a consistent concentration of targeted viewers allowing our advertisers the unique opportunity to reach consumers in an environment that is relevant to their needs and interests."

Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13. Their sponsorship agreement marks the first time AMC has integrated an advertiser within the network's own promo spots for Monsterfest. The spots feature product integration for Grudge 2. Online, Grudge 2 will receive presence via a streaming trailer featured on AMC's website at www.amctv.com. After Dark HorrorFest, marks their first-time ad buy on the network to promote "Eight Films to Die For" a special Nationwide presentation for true horror fans featuring 8 never before seen, terrifying and previously forbidden horror movies. After Dark Horrorfest will receive enhanced billboards on-air. Online presence includes a streaming trailer, and banner presence including a link on amctv.com. Both sponsorship packages create an initiative that connects the advertisers to a core, desirable audience of horror-flick fans, running within the month of October.

AMC's time-honored October programming stunt offers more Halloween content than any other television network premiering 240 hours of non-stop horror movies, complemented with Halloween related original programming and network premieres. Last year, Monsterfest broke network records for the fifth consecutive year, with a household ratings increase of over 13% from the previous year. Monsterfest 2005 had record Household and Adult 18-49 Delivery performance, and the stunt propelled AMC to top 10 status for the week. Adult 18-49 delivery is up 20% compared to last year, ranking 05's Monsterfest as the #1 year in 18-49 delivery (424,000). Adult 25-54 delivery is up 15% (395,000 vs 344,000 in 2004). 2005's airing of Halloween Resurrection (1.64 HH RTG on 10/26/05), ranks as the 2nd highest Monsterfest title since 2000. Halloween 5 on 10/26/02 holds the record with a 1.66 HH RTG.

Source: Nielsen Media Research. Monsterfest 2005 10/23/05-10/31/05. Total Day (M-Su 6a-6a). Comparison to prior Monsterfest performance on AMC. Rank among all ad-supported networks broadcasting more than 51% of the daypart

AMC's Monsterfest features an extensive group of horror movies including four network premieres. Wolfen, starring Albert Finney and Diane Venora, premieres Sunday, October 22nd at 5:30 PM; the enhanced version of Halloween, starring Jamie Lee Curtis and Donald Pleasence, premieres Sunday, October 22nd at 9:45 PM; The Lost Boys, starring Jason Patric and Corey Haim, premieres Monday, October 23rd at 6:00PM; and The Exorcist, starring Jason Miller and Ellen Burstyn, premieres Saturday, October 28th at 8:00 PM. Other frightening films airing during Monsterfest include: Children of the Corn, Child's Play, Creature From The Black Lagoon, Dracula, The Fly (1958) and (1986), Frankenstein, Friday the 13th Part 2, Ghost Story, Godzilla, Hellraiser, House, House of Dracula, House of Frankenstein, The Invisible Man, The Mummy, A Nightmare on Elm Street, Phantom of the Opera (1943) and (1962), Poltergeist III, Psycho II, The Wolf Man and many more.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/08/26 - 12:34 PM]
ESPN and Apple Music Collaborate on "Monday Night Football" Music Curation for the 2026-27 Season, Leading Up to ESPN's First-Ever Super Bowl and the Apple Music Super Bowl Halftime Show
The first song and artist Apple Music has selected is the recently-released single, "Dead Fresh" by Lil Baby, which will run in ESPN's Week 1 promotional efforts.

[09/08/26 - 12:01 PM]
Netflix Top 10: Week of August 31 - "The Whisper Man" Tracks Down No. 1 in This Week's Top 10
"Death of the Pastor's Wife" held the top spot of the English TV list with 13.9 million views.

[09/08/26 - 12:01 PM]
Drama and Rumors Bloom as "The Real Housewives of Potomac" Season 11 Launches on Sunday, Oct 11. at 8 P.M. ET/PT
Returning "housewives" include Karen Huger, Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Stacey Rusch and Tia Glover.

[09/08/26 - 11:13 AM]
Jamie Demetriou and Amelia Dimoldenberg to Host Next Two Episodes of "Saturday Night Live UK," with Musical Guests Royal Blood and Rachel Chinouriri
They'll join the previously announced Jeff Goldblum and CMAT.

[09/08/26 - 10:30 AM]
Prime Video Announces September 24 Premiere Date for "Go Deep: The DeSean Jackson Story"
The groundbreaking documentary traces the story of a father, his two sons, and their family's pursuit of the American Dream through football excellence.

[09/08/26 - 10:09 AM]
FOX MLB Posts Best Regular Season Thursday Night Baseball Telecast Since 2022
2,668,000 viewers tuned-in to FOX Thursday for a two-game slate highlighted by the Cubs' 2-1 win over the Brewers in most of the country.

[09/08/26 - 10:03 AM]
"Moonshiners" Celebrates 250 Years of American Rebellion, Risk and Reward in All-New Season Premiering Tuesday, September 29 at 8PM ET/PT on Discovery Channel
It's a 250-year celebration of life, liberty and the pursuit of tax-free liquor when America's favorite Appalachian distillers return in an all-new season.

[09/08/26 - 10:02 AM]
ESPN Studio Lineup Continues 2026 Momentum with Record August Audiences
As a year-long pattern of strong viewership continued, multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.

[09/08/26 - 10:01 AM]
"The Tonight Show Starring Jimmy Fallon" Scores Four Special Episodes Post-"Sunday Night Football" This Fall on NBC
The first Sunday night show is set for September 27 when Fallon will welcome an all-star lineup of guests, including Sylvester Stallone and Luke Bryan.

[09/08/26 - 10:01 AM]
HBO Original Documentary "Siren: The Voices of Shelley" Beattie Debuts September 22
While searching the internet one day, Hollywood veteran Marlee Matlin came upon the story of athlete Shelley Beattie - a fellow Deaf woman whose life felt eerily like her own.

[09/08/26 - 09:40 AM]
Following Their Emmy Win for Outstanding Animated Program, "South Park" Is Making a Big Change
Creators Trey Parker and Matt Stone announced: "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount -- a Skydance Capitulation."

[09/08/26 - 09:29 AM]
Paramount+ and T-Mobile Arena Launch Paramount+ Plaza in New Multi-Year Partnership
The agreement establishes a prominent new platform for the streaming service to connect its expansive portfolio of original series, films, live sports and iconic franchises with millions of fans visiting Las Vegas.

[09/08/26 - 09:04 AM]
Terror on Tubi Continues with First Look Photos of "R.L. Stine's Pumpkinhead 2"
Cassandra Peterson, famously known as Elvira, joins Bean Reid and Adeline Lo in spooky sequel premiering October 9.

[09/08/26 - 09:01 AM]
UPtv's "Most Uplifting Christmas Ever" Returns November 5 with Eight Premiere Movies and a Thanksgiving Marathon of "The Rookie"
Vivica A. Fox, Kelley Jakle, Kym Johnson Herjavec, Carson Kressley, Franco Lo Presti, Gilles Marini, Rob Mayes, and Jonathan Stoddard are among the featured talent.

[09/08/26 - 09:01 AM]
Comedy Central Announces the Return of "Drunk History" with New Episodes on Comedy Central YouTube Channel
The brand-new short-form episodes will launch on Tuesday, September 15, with a premiere episode about Madonna's legendary first performance at the inaugural MTV Video Music Awards, starring Meghan Trainor as Madonna.