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[10/16/06 - 10:25 PM]
Hallmark Channel Gets Personal with Viewers in New "Tell Us Your Story" Programming Initiative Which Turns Their Individual Stories Into Animated Shorts
Viewers are invited to share "memorable stories of romance, family, Humor, heartfelt moments or holiday celebrations" with a chance to have their stories made into animated shorts to appear on air and online.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL GETS PERSONAL WITH VIEWERS IN NEW �TELL US YOUR STORY� PROGRAMMING INITIATIVE WHICH TURNS THEIR INDIVIDUAL STORIES INTO ANIMATED SHORTS

Viewers Invited to Share Memorable Stories of Romance, Family, Humor, Heartfelt Moments or Holiday Celebrations With a Chance To Have Their Stories Made Into Animated Shorts To Appear On Air and Online Submissions Process Begins Mid-October With Stories To Begin Airing in February 2007

Do you want your story told on TV? Do you know someone who does? Maybe someone who has a story about how they met their husband or wife? Or a memorable family holiday celebration?

Starting mid-October, Hallmark Channel will invite viewers to share those and other personal stories for its newest programming initiative entitled �Tell Us Your Story� with the chance to see their story made into an animated short to appear on Hallmark Channel and online at www.hallmarkchannel.com beginning in February of 2007. �Hallmark Channel is known as the place where great stories come to life. It�s a natural extension of our brand to invite our viewers to share their own wonderful stories and then have them brought to life on air and online. At the same time, it allows the network to remain current at a time when viewers are becoming more involved in the creation of a programmer�s content,� said David Kenin, Executive Vice President, Programming, Hallmark Channels.

�This will be an ongoing campaign that we think will be both engaging and entertaining,� said Marvin Dorson, Senior Vice President, Creative Services, Hallmark Channels. �It�s also a great opportunity for us to get to know our audience better and to enhance our relationship with them.�

Hallmark Channel will start airing on-air, call-to-action spots about the �Tell Us Your Story� campaign in mid-October. Viewers can also visit www.hallmarkchannel.com for more information and to submit their stories.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. It consistently ranks in the Top 10 in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





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