[10/23/06 - 08:42 AM]
Road Rules Returns as the Next Generation of Interactive Reality TV
The series, which hasn't aired since September of 2004, will return for a 14th season in January.

[via press release from MTV]

Road Rules Returns As The Next Generation Of Interactive Reality TV

--New Season Is Greenlit For First Quarter 2007--

MTV And Bunim-Murray Productions Introduce Industry�s First Interactive Reality Show: Viewers Can Determine The Competitors In Each Episode By Voting On MTV.com

Santa Monica, CA, October 23, 2006 � MTV: Music Television today announced the return of �Road Rules,� set to premiere in January, 2007. The new season of �Road Rules� returns bigger and better than ever, as MTV and reality television pioneer Bunim-Murray Productions allow viewers to actually determine and control the outcome of each episode. In the spirit of innovation and a dedication to allowing the audience to deeply connect and interact with MTV�s programming, the channel will put the show into the hands of the viewers, making the new season the industry�s first interactive reality show. Each episode will have all the interpersonal drama and big missions the MTV audience loved from the original series plus the opportunity for viewers to call the shots on who ends up in the elimination game. The new season will air within a week of it occurring on the road.

�Road Rules� has been a show that our audience is extremely passionate about, and by allowing our viewers to choose their own ending, we�re placing the show in their hands and evolving the concept of how to involve the audience like never before,� said Brian Graden, President, Entertainment, MTVN Music Channels Group, and President, Logo.

In previous �Road Rules,� we followed the adventures of six 18-25 year olds who travel across the United States in an RV guided by a set of clues. Each episode featured the cast in a new destination, with missions, face-offs and jobs they must complete in order to get to the next location. In the new season of �Road Rules,� the cast will continue to travel in an RV tackling one mission each week, but the rules and the game have changed. Here�s how it goes:

The resurrection of �Road Rules� will find six of the most infamous former �Road Rules� cast members as the initial passengers in the RV.

After each week�s mission, the cast will return to home base and the cast, themselves, will nominate the �weakest� male and female for elimination.

Immediately after the show airs, viewers at home will vote which of those two cast members will enter an elimination face-off, like the Gauntlet/Inferno/Duel of previous Real World/Road Rules Challenges, that will air exclusively on MTV Overdrive.

At the same time the viewers are nominating a cast member to send into elimination, they will also vote for that nominee�s challenger from an internet replacement board of potential male and female replacements.

The replacement board will live on MTV.com, and will feature video packages, personal blogs and other stats/background on each potential replacement.

If the current �Road Rules� cast member wins the competition, he/she returns to the RV -- and the cast-mates who nominated him/her for elimination.

If he/she loses, the challenger replaces him/her with the now ex-�Road Ruler� joining the other potential replacements on the internet board where he/she can lobby the viewers to put him/her back in the game. The next on-air episode will begin with a short re-cap of the Overdrive elimination and the re-entry of the victor of the elimination face-off.

�Road Rules� will be based in California for this cycle, to allow the cast to travel to �overnight� locations for a few days to do their mission and nomination; and then travel back to home base. After each mission, the cast will enter blogs, interviews and personal video diaries that will live on mtv.com. Cast members will also record message updates for the mobile content. Viewers will get the opportunity to win the chance to watch the elimination game live along with the cast members and even give pre-game predictions/hopes on camera. Once the elimination is over, the cast takes off on another mission for several days before returning to home base.

�We at Bunim-Murray and M Theory, our new media division, are thrilled to be relaunching �Road Rules� with our partners at MTV,� said Jonathan Murray, �Road Rules� Co-creator and Executive Producer. ��Road Rules� was the first reality game to hit the air in 1995, so it seems fitting that 11 years later, it will be the first reality game to go multi-platform.�

�Road Rules� is Executive Produced by Jonathan Murray and Joey Carson. Jacquelyn French and Drew Tappon are Executives in Charge for MTV.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [october 2006]  


[10/24/16 - 10:26 AM]
The CW Orders New Seasons of "Whose Line Is It Anyway?," "Penn & Teller: Fool Us," and "Masters of Illusion" for Summer 2017
The new seasons of these series will return as part of The CW's 2017 Summer schedule, with dates and times to be announced later.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/24/16 - 07:03 AM]
Syfy's Award-Winning Reality Competition Series "Face Off" Returns for an All-Star Season on Tuesday, January 24
Hosted by make-up effects royalty McKenzie Westmore, the series returns with elaborate never-before-seen challenges to test their skills as they battle it out for a coveted second chance at victory.

[10/24/16 - 07:00 AM]
Sting to Receive "The American Music Award of Merit" and Perform at the "2016 American Music Awards(R)"
The iconic musician will take to the stage to perform a medley of songs, including the raucous first single, "I Can't Stop Thinking About You" off his new rock/pop album, "57th & 9th," as well as some of his greatest hits.

[10/24/16 - 06:15 AM]
"The Victoria's Secret Fashion Show" Heads to Paris for the First Time, for Broadcast Monday, Dec. 5, on CBS
The world's most celebrated fashion show will be seen in more than 190 countries.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."