or


[10/30/06 - 11:30 PM]
Hallmark Channel Launches Two National Marketing Campaigns to Support Major Annual Holiday Presence
The network's original holiday movie slate includes "The Christmas Card," starring Ed Asner, "What I Did for Love," starring Jeremy London and Sally Struthers, and "Love's Abiding Joy," starring Logan Bartholomew and Dorie Barton.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL LAUNCHES TWO NATIONAL MARKETING CAMPAIGNS TO SUPPORT MAJOR ANNUAL HOLIDAY PRESENCE

Campaign for Academy Award�-Winning �March of the Penguins� Launches Network�s Holiday Season and Second Campaign for Four Original Holiday Movies

To support its aggressive and entertaining slate of holiday programming Hallmark Channel has designed two national integrated marketing campaigns. The first will promote the network�s U.S. television premiere of �March of the Penguins,� and the second will support the channel�s popular Original holiday movies.

This year�s holiday Original movie premieres include: �The Christmas Card,� starring Ed Asner, Saturday, December 2; �What I Did for Love,� starring Jeremy London and Sally Struthers, Saturday, December 9; and �Love�s Abiding Joy,� starring Logan Bartholomew and Dorie Barton, Saturday, December 16. In addition, a special encore presentation of the network�s highest-ever-rated Original movie, �Meet the Santas,� starring Steve Guttenberg and Crystal Bernard, will air on Saturday, December 23. The movies will each air at 9 p.m., ET/PT.

�Holiday time is a major season for the Hallmark Channel and this year�s goal is to drive awareness to our U.S. television premiere of �March of the Penguins,� which will launch us into a blockbuster holiday season,� said Laura Masse, Senior Vice President, Marketing, Hallmark Channel. ��Penguins� will serve as the network�s launch pad to attract new and existing viewers to this year�s original holiday movies and to promote our upcoming original movies in the first quarter.�

The national marketing campaign designed to support �March of the Penguins� is part of an integrated effort composed of several distinct layers designed to reach affiliates and viewers and will run from November 1 to 25. The campaign includes: onair media; an off-air national advertising campaign; online presence at www.HallmarkChannel.com and www.Hallmark.com; the network�s largest-ever local ad sales promotion; local affiliate outreach via cross channel spots; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and a special holiday viewing guide, including a discount offer for Hallmark�s �Very Merry Trio� plush.

In addition, the �March of the Penguins� marketing campaign will feature the network�s largest-ever exclusive, branded, online offering available to its top distribution partners. To facilitate this, the network will provide an online tool kit that provides a fast track from their websites to the Hallmark Channel website. This highly-engaging microsite features: behind-the-scenes audio and video footage from the movie; details on cast and crew; the interactive game, �March with the Penguins�; downloads; and pages specifically designed to bring families together for viewing the film�s U.S. television premiere exclusively on Hallmark Channel.

�We designed the �March of the Penguins� microsite with our loyal viewers and affiliate partners in mind,� said Janice Arouh, Senior Vice President, Network Distribution & Service, Hallmark Channel. �Leading this additive initiative with the U.S. Television premiere is a peek into differentiated affiliate support to come. We want to work sideby- side with our partners to spotlight the site�s entertainment and educational value. We want every family in America to engage the brand and our affiliate�s robust broadband offerings -- all of which are best served via a high-speed connection.�

The second national marketing campaign is aimed at building awareness for the network�s four original holiday movies. This campaign will also begin on November 1 and will continue to run through the holiday season, ending on December 25. It includes: on-air media; an off-air national advertising campaign for �The Christmas Card�; online presence at www.HallmarkChannel.com and www.Hallmark.com; Hallmark Channel�s fifth annual national �Hollywood Holiday Sweepstakes�; and in-store at over 4,000 participating Hallmark Gold Crown� stores via point-of-purchase displays and take-one flyer�s featuring tune-in information and a customized message from the network�s local distribution partner.

Hallmark Channel�s fifth annual �Hollywood Holiday Sweepstakes� is a national watch-and-win and shop-and-win sweepstakes that supports the channel�s original holiday programming. This year, affiliates representing a record-breaking 61 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded, featuring a five-day, four-night trip for two to Los Angeles, including hotel and airfare, a walk-on role in an upcoming Hallmark Channel Original movie and $25,000 cash. Ten (10) first-place prizes of $10,000 cash will be awarded, and one thousand (1,000) second-place winners will receive a Hallmark Holiday Ornament collection. In addition, exclusive DVD 3-packs of Hallmark Channel Original movies will be awarded in all local participating markets.

In closing, Laura Masse added: �This year�s holiday marketing presence will really help us spread the word about the great programming on Hallmark Channel. The microsite and our presence in over 4,000 Hallmark Gold Crown stores is invaluable to our affiliates because it enables them to reach local consumers in a way that no other network can offer them.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24- hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Total Day and Prime Time household ratings. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [october 2006]  
S
M
T
W
T
F
S


· CHRISTMAS CARD, THE (HALLMARK)
· LOVE'S ABIDING JOY (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· WHAT I DID FOR LOVE (HALLMARK)





[05/23/18 - 12:14 PM]
ESPN and ESPN+ to Become Exclusive Media Home of UFC in the U.S.
Starting in January 2019, ESPN+ and ESPN become the exclusive digital and linear distributors in the United States for UFC, showcasing 42 live events, 30 of which will feature a full card of 12 UFC bouts.

[05/23/18 - 12:08 PM]
Commit to Real Love Every Tuesday Night on Lifetime with New Seasons of "Married at First Sight" and "Seven Year Switch"
Joining the schedule on Wednesday nights is the new docuseries "Seatbelt Psychic," following renowned psychic medium Thomas John as he brings his gift of communicating with the dead to the masses, one car ride at a time.

[05/23/18 - 12:00 PM]
Idris Elba Set to Star, Direct and Produce a Modern Retelling of "The Hunchback of Notre Dame" for Netflix
The feature film will be a sonic and musical experience for which Elba will also produce the music.

[05/23/18 - 12:00 PM]
The Bold, Brilliant and Badass Babes Are Back in the Two-Hour Premiere of "The Bold Type," on Tuesday, June 12
Additionally, the first episode will be available one week early to Hulu subscribers, beginning Tuesday, June 5.

[05/23/18 - 11:38 AM]
Emmy(R) Award-Winning "Good Morning America" Expands to Three Hours
After seven seasons, 1454 episodes, multiple Emmy nominations and two Emmy Awards, "The Chew" will cease production at the end of this season but will continue to air as planned until September with all-new episodes airing in June.

[05/23/18 - 11:04 AM]
Spidey Returns in a One-Hour "Marvel's Spider-Man" Season Two Premiere, Monday, June 18, on Disney XD
Following the premiere weekend, new episodes will debut every Monday through August.

[05/23/18 - 11:01 AM]
Nickelodeon to Develop Norman Lear Animated Project, "Man of the House"
The project follows 11-year-old José as he helps his mother Maria watch over his two younger siblings, Maria Juliana (Maju) and Diego, while trying to form a hip-hop group with his quirky classmate and neighbor, Wilbur, that lives downstairs.

[05/23/18 - 11:00 AM]
Video: Official Trailer Revealed for Season Two of TNT's "Claws"
As previously announced, the series returns Sunday, June 10 at 9:00/8:00c.

[05/23/18 - 11:00 AM]
"The 2019 Miss America Competition" to Air Sunday, Sept. 9, on The ABC Television Network
This year's show will highlight women from all walks of life who are advancing the message of female empowerment through their efforts in the areas of scholarship, talent and social impact.

[05/23/18 - 10:55 AM]
Food Network Celebrates Wedding Season with a Night Full of Top-Tier Cakes on Monday, June 25th
Highlights include the all-new competition series, "Wedding Cake Championship," hosted by Tara Lipinski and Johnny Weir.

[05/23/18 - 10:36 AM]
Viceland Announces Nine Summer Series
New programs premiering on the network include: "Hollywood Love Story," a dive into the world of the wannabe Insta-famous presided over by one of the pioneers of 'famous-for-being-yourself' culture: Paris Hilton.

[05/23/18 - 10:06 AM]
Robert Simonds' STX Uglydolls Franchise Gets Animated as New Kids Series for Hulu
The agreement includes a 26-episode series order of "Uglydolls" to be developed and produced as an animated kids series for Hulu, as well as the exclusive SVOD rights to the upcoming animated feature film following its theatrical run.

[05/23/18 - 10:02 AM]
Video: CBS All Access Reveals Official Trailer and Additional Key Art for "Strange Angel"
Based on George Pendle's book of the same name, the series is inspired by the real life story of Jack Parsons and explores the dramatic intersection between genius and madness, science and science fiction.

[05/23/18 - 09:45 AM]
"Shark Week" Brings Shark N' Awe for the 30th Anniversary Premiering Sunday, July 22 on Discovery
Highlights include "Shark Tank Meets Shark Week," featuring Barbara Corcoran, Mark Cuban, Daymond John, and Kevin O'Leary.

[05/23/18 - 09:15 AM]
Kim Cattrall Joins CBS All Access' Upcoming Psychological Thriller, "Tell Me a Story"
Earlier this month, it was announced that Billy Magnussen will star in the series as Nick, a young high school teacher who is handsome, seductive, and quite possibly a wolf in sheep's clothing.