[10/31/06 - 05:16 PM]
Sci Fi Channel's Year-To-Year Growth Continues with Best October Ever in Key Demos, Hh Delivery and Total Viewers
The network hypes the viewership growth of both "Ghost Hunters" and "Battlestar Galactica."

[via press release from Sci Fi]


New York, NY � October 31, 2006 � SCI FI Channel continues to break its own year-to-year ratings records now delivering its best October ever in all key measures. The ongoing upward climb comes on the heels of best August, September, and 3rd quarter ratings performances for the Channel.

SCI FI has achieved Channel high numbers for October in: P25-54 (646,000), P18-49, (581,000), P18-34 (225,000), HH delivery (834,000), and total viewers (P2+ 1,137,000). Additionally, October 2006 has been the best October ever among the key male demos M18-34 (130,000) and M18-49 (337,000) as well as with key female demos F18-34 (95,000) and F18-49 (243,000).*

SCI FI's October prime (M-Su 8-11p) averaged a 0.95 HH rating up +2% vs. October '05. In key demos, SCI FI averaged 581,000 P18-49's (+4% vs. October 2005 558,000) and 646,000 P25-54s (+4% vs. October 2005 619,000).

Program Ratings Highlights:

--To date, the third season of Ghost Hunters (season premiere Wednesday, October 11 at 9PM) is out delivering Season 2 by +29% among HH ratings, +21% among P2+, +28% among P18-34, +37% among P12-17, +37% among P18-49, and +35% among P25-54.

--In its third season, Battlestar Galactica (season premiere Friday, October 6 at 9PM) is getting younger and outpacing Season 2.5 by +8% among P18-34 and +35% among the P12-17 audience. It is also growing among the female audience, up +20% with F18-34, +20% with F18-49, and +21% with F25-54. To date, Battlestar Galactica's median age is 1.6 years younger than Season 2.5 (40.5 vs. 42.1).

--To date, SCI FI's annual 13 Days of Halloween stunt has led to increases vs. the same time period last year (10/19-10/30/05) in Total Day and Prime, most notably with the younger 18-34 demo. (**Please note final ratings for the stunt will not be available until Tuesday's data is released)

13 Days of Halloween Ratings Performance

Total Day
2006 2005 % change
P2+ 645,000 612,000 +5%
P1834 142,000 117,000 +21%
M1834 71,000 62,000 +15%
F1834 72,000 55,000 +31%
F1849 154,000 147,000 +5%
F2554 168,000 158,000 +6%

2006 2005 % change
P1834 277,000 220,000 +26%
M1834 149,000 114,000 +31%
F1834 129,000 106,000 +22%
F1849 288,000 272,000 +6%
F2554 311,000 293,000 +6%
P12-17 81,000 73,000 +11%

SCI FI's 13 Days of Halloween is leading the pack of popular annual Halloween fright fests on cable. Compared to AMC's Monsterfest to date, SCI FI's 13 Days of Halloween stunt is up +3% in P18-49 and +5% in P25-54 (Total Day).

SCI FI's 13 Days of Halloween (Prime) so far is also outperforming ABC Family's 13 Nights of Halloween by +18% in P2+, +19% in P18-34, +28% in P18-49 and +50% in P25-54.

* Oct 06 data is Most Current blend of Live+7 and Live+SD where available.

  [october 2006]  


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