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[11/09/06 - 10:21 AM]
Spike Taps Rhi Entertainment to Produce First Ever Slate of Movies
12 action-adventure themed films will debut on the cable channel starting in October 2007.
[via press release from Spike TV]

SPIKE Taps RHI Entertainment to Produce First Ever Slate of Movies

12 Action-Adventure Themed Films to Debut on SPIKE Starting Winter 2007

NEW YORK, Nov. 9 -- SPIKE has agreed to terms with RHI Entertainment, the industry leader of miniseries and movies made for television, to produce an action-packed slate of movies for the network. The agreement was negotiated by Robert Halmi, Jr., President and CEO of RHI Entertainment, and Robert Friedman, Senior Vice President of Programming at SPIKE.

According to the terms of this multi-picture deal, RHI Entertainment will produce 12 movies for SPIKE, to be delivered starting October 2007. The agreement includes all television rights for the RHI Entertainment package and also incorporates integrated marketing and product placement opportunities. The package includes action-adventure and crime-drama projects.

"Action-packed films speak directly to our target demographic and is exactly the type of programming SPIKE viewers want to see," said Friedman.

"The Halmis are pros at delivering great storytelling. We look forward to working together with them on these movies," says Pancho Mansfield, Executive Vice President of Original Programming, SPIKE.

"We're thrilled to be producing films for SPIKE and their discriminating action-craving audience," said Halmi. "By combining marquee talent, exotic shooting locations, high production values and powerful storylines, RHI Entertainment consistently delivers large-scale productions with theatrical- release quality."

RHI Entertainment is a global leader in the production and distribution of groundbreaking miniseries and movies for television. Since the company's inception, under the guidance of Robert Halmi, Sr. and Robert Halmi, Jr., RHI has produced and distributed over 4,000 hours of quality television programming, received 104 Emmy Awards, and outperformed the competition annually in viewer ratings. Currently, RHI provides 40-60 new television movies and miniseries a year to networks worldwide.

SPIKE is available in 90 million homes and is a division of MTV Networks. MTV Networks is a division of Viacom International Inc.

SOURCE SPIKE TV
http://www.spiketv.com





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