or


[11/15/06 - 09:18 PM]
We TV Signs on Twentieth Century FOX and Regency Enterprises for Unwrapping Macys Marathon
Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, "Unwrapping Macys," a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC.

[via press release from WE: Women's Entertainment]

WE tv Signs On Twentieth Century Fox and Regency Enterprises for Unwrapping Macys Marathon

Viewers Will See a Sneak Peak Into The New Theatrical Release DECK THE HALLS Starring Danny DeVito, Mathew Broderick, Kristin Davis, and Kristin Chenoweth

New York, NY - November 14, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, Unwrapping Macys, a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC. As part of the ad buy, Twentieth Century Fox and Regency Enterprises will promote their upcoming theatrical release, DECK THE HALLS, where WE tv viewers will be offered an exclusive sneak preview of the film along with interviews with stars, Danny DeVito and Mathew Broderick.

"Twentieth Century Fox and Regency Enterprises's latest ad buy reinforces WE tv's value in providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President of Rainbow National Network Advertising Sales. "With the holiday season upon us, we look forward to offering our audience a sneak peak into Fox's new comedy DECK THE HALLS."

On Sunday, November 19th from 8:00 PM EST throughout midnight, WE tv will air an Unwrapping Macy's marathon where Fox Studios will promote their new theatrical release DECK THE HALLS, a film about two neighbors in a small New England town who collide when one decides to decorate his house for the holidays so brightly it can be seen from space. The movie, starring Mathew Broderick, Danny DeVito, Kristin Davis, and Kristin Chenoweth, arrives in theatres November 22nd.

As part of the sponsorship agreement, Twentieth Century Fox and Regency Enterprises will receive an integrated brand campaign that will include on-air and online presence. On-air will feature customized wraps, with interviews with the stars and branded billboards. WE tv has also created an integrated promotional spot highlighting exclusive sneak peek clips from DECK THE HALLS and from Unwrapping Macy's - both depicting the madness that goes into holiday planning. The promotional spot will drive tune-in, highlight common elements between the film and the series and tease to special DECK THE HALLS wraps that will air around the marathon. Online will further promote the movie release by featuring customized banners driving to clips of both the wraps and the trailer hosted on WE tv's broadband site.

Unwrapping Macy's is a half-hour series that follows real-life employees at the biggest department store in the nation, Macy's Herald Square in New York City, to see what goes on behind the scenes. From store publicists and security guards, to window dressers and balloon handlers it takes hundreds of dedicated individuals to make Macy's shine. Over eight episodes join WE tv and look beyond the windows, the parade, the star studded events and see what it really takes to make the doors to America's department store open every day. Viewers will also get a front row seat and get ready for Thanksgiving with an inside look at the preparations for Macy's Thanksgiving Day Parade during the mini-marathon of WE tv's original series. Unwrapping Macys premiered on WE tv in September of 2006 and is produced by True Entertainment.

Original programming has garnered record ratings success for WE tv. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 11:09 PM]
Development Update: Friday, May 25
Updates include: Amazon CEO Jeff Bezos announces fourth season pickup of "The Expanse"; Barbara Boxer to "Run" for FX; and Mick Betancourt joins Syfy's "Deadly Class" as co-showrunner.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/25/18 - 08:01 AM]
Alyson Hannigan, Connie Ray, Todd Stashwick, Taylor Ortega, Ciara Wilson And Erika Tham Join The Cast Of The Live-Action "Kim Possible" Disney Channel Original Movie
Hannigan will play the role of brain surgeon Dr. Ann Possible (aka Mom Possible) and Ray will play grandmother Nana Possible.

[05/25/18 - 07:40 AM]
Keith Olbermann to Expand Multi-Faceted ESPN Role
Olbermann will combine select studio assignments with on-site opportunities, including calling the radio play-by-play with analyst Jim Bowden for Astros at Yankees on Memorial Day, Monday, May 28, at 1 p.m. ET on ESPN Radio.

[05/25/18 - 05:51 AM]
Red Nose Day Raises Over $42 Million to End Child Poverty, Top Talent Turns It on for NBC's Night of Themed Programming & Live Special
The campaign has now raised over $42 million for children who need it most in America and around the world - totaling more than $145 million in the campaign's first four years in the U.S.

[05/24/18 - 11:08 PM]
Development Update: Thursday, May 24
Updates include: Lesley Ann Warren, Max Ehrich cast in Lifetime's "American Princess"; P.J. Byrne books return trip to "Big Little Lies"; and Janine Sherman Barrois, Michelle Nader ink overall deals with Warner Bros. Television.

[05/24/18 - 03:42 PM]
MTV Heats Up Summer with the Return of "Floribama Shore"
The 14-episode run will feature original cast members Jeremiah Buoni, Codi Butts, Kortni Gilson, Aimee Hall, Kirk Medas, Nilsa Prowant, Candace Rice and Gus Smyrnios.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 02:36 PM]
Shining, Gleaming, Streaming, Flaxen, Waxen "Hair Live!" Is NBC's Next Musical Event
Craig Zadan and Neil Meron, who have executive produced each of NBC's live musicals since "The Sound of Music" revived this innovative programming genre, will executive produce the telecast.

[05/24/18 - 01:12 PM]
Netflix Re-Teaming with Dee Rees for "The Last Thing He Wanted"
The story is based on the 1996 novel by Joan Didion and centers on hardscrabble journalist Elena McMahon who finds herself on dangerous ground as the Iran Contra Affair's arms for drugs plot reaches its tipping point.

[05/24/18 - 12:31 PM]
NBC Entertainment Podcast Network Debuts with Fan Favorites "American Ninja Warrior" and "The Good Place"
Hosted by "The Good Place" guest-star Marc Evan Jackson, "The Good Place - The Podcast" debuts Friday, June 1.

[05/24/18 - 12:30 PM]
"Young & Hungry" Returns for "The Last Bite" with a Two Episode Season Premiere, on Wednesday, June 20
The final season sees Gabi and Josh happily together and in love, but now navigating their new status as a full-fledged couple.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.