or


[11/15/06 - 09:18 PM]
We TV Signs on Twentieth Century FOX and Regency Enterprises for Unwrapping Macys Marathon
Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, "Unwrapping Macys," a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC.

[via press release from WE: Women's Entertainment]

WE tv Signs On Twentieth Century Fox and Regency Enterprises for Unwrapping Macys Marathon

Viewers Will See a Sneak Peak Into The New Theatrical Release DECK THE HALLS Starring Danny DeVito, Mathew Broderick, Kristin Davis, and Kristin Chenoweth

New York, NY - November 14, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, Unwrapping Macys, a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC. As part of the ad buy, Twentieth Century Fox and Regency Enterprises will promote their upcoming theatrical release, DECK THE HALLS, where WE tv viewers will be offered an exclusive sneak preview of the film along with interviews with stars, Danny DeVito and Mathew Broderick.

"Twentieth Century Fox and Regency Enterprises's latest ad buy reinforces WE tv's value in providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President of Rainbow National Network Advertising Sales. "With the holiday season upon us, we look forward to offering our audience a sneak peak into Fox's new comedy DECK THE HALLS."

On Sunday, November 19th from 8:00 PM EST throughout midnight, WE tv will air an Unwrapping Macy's marathon where Fox Studios will promote their new theatrical release DECK THE HALLS, a film about two neighbors in a small New England town who collide when one decides to decorate his house for the holidays so brightly it can be seen from space. The movie, starring Mathew Broderick, Danny DeVito, Kristin Davis, and Kristin Chenoweth, arrives in theatres November 22nd.

As part of the sponsorship agreement, Twentieth Century Fox and Regency Enterprises will receive an integrated brand campaign that will include on-air and online presence. On-air will feature customized wraps, with interviews with the stars and branded billboards. WE tv has also created an integrated promotional spot highlighting exclusive sneak peek clips from DECK THE HALLS and from Unwrapping Macy's - both depicting the madness that goes into holiday planning. The promotional spot will drive tune-in, highlight common elements between the film and the series and tease to special DECK THE HALLS wraps that will air around the marathon. Online will further promote the movie release by featuring customized banners driving to clips of both the wraps and the trailer hosted on WE tv's broadband site.

Unwrapping Macy's is a half-hour series that follows real-life employees at the biggest department store in the nation, Macy's Herald Square in New York City, to see what goes on behind the scenes. From store publicists and security guards, to window dressers and balloon handlers it takes hundreds of dedicated individuals to make Macy's shine. Over eight episodes join WE tv and look beyond the windows, the parade, the star studded events and see what it really takes to make the doors to America's department store open every day. Viewers will also get a front row seat and get ready for Thanksgiving with an inside look at the preparations for Macy's Thanksgiving Day Parade during the mini-marathon of WE tv's original series. Unwrapping Macys premiered on WE tv in September of 2006 and is produced by True Entertainment.

Original programming has garnered record ratings success for WE tv. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/24/16 - 11:08 AM]
James Earl Joins "Scream Queens" in the Series Regular Role of "Candy Striper"
Set in a hospital, where some of the most fascinating and bizarre medical cases are under observation, Earl is one of the new male leads opposite recently announced Emmy Award nominee John Stamos and Taylor Lautner.

[06/24/16 - 10:51 AM]
Hulu's Fall 2016 Slate
The streaming service confirms dates for "The Mindy Project" (October 4), "Chance" (October 19), "Shut Eye" (December 7) and more!

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/24/16 - 08:32 AM]
Third Season of Emmy-Nominated Amazon Original Series "Annedroids" is Now Available on Prime Video
The series spotlights, through trial and error, how science, technology, engineering, and math (STEM) can inspire children to do great things.

[06/24/16 - 08:23 AM]
Queen Latifah and Flavor Unit Tap Actor Anthony Anderson to Reveal "The Best Place To Be" in New Travel Channel Series
The series follows Hollywood's hottest A-List celebrities as they share the best places to eat, drink, shop and sightsee at their most favorite international destinations.

[06/24/16 - 07:30 AM]
VH1's Hit Series "Basketball Wives LA" Returns Sunday July 17th at 9:00 PM ET/PT
Returning cast members include Shaunie O'Neal, Tami Roman, Jackie Christie, Malaysia Pargo, Brandi Maxiell and Angel Brinks.

[06/24/16 - 07:19 AM]
NBA Superstar LeBron James and Business Partner Maverick Carter Draft a Winning Lineup for New CNBC Series "Cleveland Hustles"
The series teams four successful Cleveland business leaders with local entrepreneurs looking for an investment to launch their own brick-and-mortar stores.

[06/23/16 - 05:44 PM]
CBS to Encore "American Gothic" Series Premiere This Sunday
Said rebroadcast will replace the previously announced repeat of "Elementary" at 10:00/9:00c.

[06/23/16 - 05:31 PM]
YouTube Orders Lionsgate Television's Dance Drama Series "Step Up," Inspired by Global Movie Phenomenon
Adam Shankman, Jennifer Gibgot and Meredith Milton, all producers of the original films, will executive produce the series, along with Channing Tatum and Jenna Dewan Tatum.

[06/23/16 - 04:50 PM]
Video: Watch Now - The Full Series Premiere of "Any Given Wednesday with Bill Simmons"
The pay channel has released the entire debut episode online.

[06/23/16 - 02:11 PM]
Aimee Garcia Joins "Lucifer" in Series Regular Role of "Ella"
She's set as the department's new forensic scientist... and she sure does love her job.

[06/23/16 - 02:01 PM]
Hulu's "Casual" Renewed for Third Season
In addition, Jason Reitman has signed a first look deal with Hulu for all television related projects.

[06/23/16 - 01:24 PM]
IFC's "Documentary Now!" Makes Sense with Maya Rudolph
In "Test Pattern," Rudolph joins series' regulars Fred Armisen and Bill Hader on the stage as they perform one of the greatest concerts that never really happened.

[06/23/16 - 01:17 PM]
Bravo Media Announces Inaugural Awards Special "The Bravos" Premiering on Wednesday, July 20 at 10PM ET/PT
The inaugural celebration will feature a show-stopping performance of "Pretty Mess" by Erika Jayne and appearances from both celebrity and Bravolebrity guests.