or


[11/15/06 - 09:18 PM]
We TV Signs on Twentieth Century FOX and Regency Enterprises for Unwrapping Macys Marathon
Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, "Unwrapping Macys," a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC.

[via press release from WE: Women's Entertainment]

WE tv Signs On Twentieth Century Fox and Regency Enterprises for Unwrapping Macys Marathon

Viewers Will See a Sneak Peak Into The New Theatrical Release DECK THE HALLS Starring Danny DeVito, Mathew Broderick, Kristin Davis, and Kristin Chenoweth

New York, NY - November 14, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, Unwrapping Macys, a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC. As part of the ad buy, Twentieth Century Fox and Regency Enterprises will promote their upcoming theatrical release, DECK THE HALLS, where WE tv viewers will be offered an exclusive sneak preview of the film along with interviews with stars, Danny DeVito and Mathew Broderick.

"Twentieth Century Fox and Regency Enterprises's latest ad buy reinforces WE tv's value in providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President of Rainbow National Network Advertising Sales. "With the holiday season upon us, we look forward to offering our audience a sneak peak into Fox's new comedy DECK THE HALLS."

On Sunday, November 19th from 8:00 PM EST throughout midnight, WE tv will air an Unwrapping Macy's marathon where Fox Studios will promote their new theatrical release DECK THE HALLS, a film about two neighbors in a small New England town who collide when one decides to decorate his house for the holidays so brightly it can be seen from space. The movie, starring Mathew Broderick, Danny DeVito, Kristin Davis, and Kristin Chenoweth, arrives in theatres November 22nd.

As part of the sponsorship agreement, Twentieth Century Fox and Regency Enterprises will receive an integrated brand campaign that will include on-air and online presence. On-air will feature customized wraps, with interviews with the stars and branded billboards. WE tv has also created an integrated promotional spot highlighting exclusive sneak peek clips from DECK THE HALLS and from Unwrapping Macy's - both depicting the madness that goes into holiday planning. The promotional spot will drive tune-in, highlight common elements between the film and the series and tease to special DECK THE HALLS wraps that will air around the marathon. Online will further promote the movie release by featuring customized banners driving to clips of both the wraps and the trailer hosted on WE tv's broadband site.

Unwrapping Macy's is a half-hour series that follows real-life employees at the biggest department store in the nation, Macy's Herald Square in New York City, to see what goes on behind the scenes. From store publicists and security guards, to window dressers and balloon handlers it takes hundreds of dedicated individuals to make Macy's shine. Over eight episodes join WE tv and look beyond the windows, the parade, the star studded events and see what it really takes to make the doors to America's department store open every day. Viewers will also get a front row seat and get ready for Thanksgiving with an inside look at the preparations for Macy's Thanksgiving Day Parade during the mini-marathon of WE tv's original series. Unwrapping Macys premiered on WE tv in September of 2006 and is produced by True Entertainment.

Original programming has garnered record ratings success for WE tv. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.

[09/28/16 - 12:36 PM]
"The Durrells in Corfu," Premieres 10/16 on "Masterpiece" on PBS
Keeley Hawes stars as an intrepid widow who decamps from dreary 1930's England to a sun-dappled Greek island with her four recalcitrant children.

[09/28/16 - 12:10 PM]
Young-at-Heart Seniors Take Center Stage as NBC Orders "Little Big Shots: Forever Young" to Series
The comedy/variety series, from Warner Horizon Television, will be executive produced by Ellen DeGeneres and Steve Harvey, who will also host.

[09/28/16 - 12:01 PM]
Drama Series "Westworld" Debuts Oct. 2 on HBO
Created for television by Jonathan Nolan and Lisa Joy, both of whom are executive producing and writing, with Nolan directing, the series is based on the 1973 film "Westworld," written by Michael Crichton.

[09/28/16 - 12:00 PM]
Starz App Launches on Xbox One
Its intuitive content discovery design and navigation offers ease of use and a compelling user experience, regardless of how the consumer purchased a subscription to Starz.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:56 AM]
Celebrate National Coffee Day on Thursday, September 29th with Crackle's "Comedians in Cars Getting Coffee"
Crackle's "Comedians in Cars Getting Coffee" with Jerry Seinfeld, recently wrapped up its eighth season and received a Primetime Emmy(R) nomination this year for Outstanding Variety Talk Series.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/28/16 - 09:24 AM]
Velocity's "Bitchin' Rides" Returns with Custom Car Guru Dave Kindig Creating Head Turning, Award-Winning Cars
The series returns for season three on Tuesday, October 11 with special back-to-back episodes at 9:00/8:00c.

[09/28/16 - 09:19 AM]
ESPN to Exclusively Televise the 2016 MLB National League Wild Card Game
Entering competition on September 28, the New York Mets and San Francisco Giants currently hold the first and second NL Wild Card spots, respectively.

[09/28/16 - 09:06 AM]
History(R) Honors Veterans Day with Special Marathon Event of the New Original Series, "The Warfighters"
The marathon event will be hosted by executive producer Peter Berg and veteran Special Forces Green Beret Bert Kuntz.

[09/28/16 - 09:04 AM]
"nugs.net Live Stash" Premieres on MTV Live This Sunday Night
The Live Stash debuts with jam-tronica giants The Disco Biscuits this Sunday, followed by Widespread Panic at the legendary Red Rocks Amphitheatre next week.