or


[11/20/06 - 11:17 AM]
Identity, an Original Game of First Impressions Hosted by Penn Jillette, to Premiere on NBC as Five-Night Event from December 18-22
Executive producer Ben Silverman describes the new series as "a next generation game show about an individual's ability to read people based off of perception and judgments of others."

[via press release from NBC]

"IDENTITY," AN ORIGINAL GAME OF FIRST IMPRESSIONS HOSTED BY PENN JILLETTE, TO PREMIERE ON NBC AS FIVE-NIGHT EVENT FROM DECEMBER 18-22

Strong Instincts Are Rewarded As Contestants Are Challenged To Size Up Strangers For A Chance To Win $500,000

BURBANK -- November 20, 2006 -- NBC announced today its new original alternative series "Identity," the ultimate mind game hosted by Emmy Award-winning comedian/magician Penn Jillette (Penn & Teller), will premiere as a five-night event from Monday, December 18 through Friday, December 22 (8-9 p.m. all nights).

The announcement was made by Kevin Reilly, President, NBC Entertainment.

Craig Plestis, Senior Vice President, Alternative Programming, Development and Specials said, "The deceptively creative concept of this show is both intriguing and addictive," said Reilly. "It entertainingly demonstrates that our minds can often play tricks on us -- and the stakes are raised when there's a fortune to be won. In addition, this is the same week-long strategy of introducing a new game show that worked so well for us with such hits as 'Deal or No Deal.'"

"Identity" is a next generation game show about an individual's ability to read people based off of perception and judgments of others," said Ben Silverman, Executive Producer and Reveille's founder and CEO. "NBC is the perfect home for "Identity", as they continue to support innovative concepts just as they did with our hit programs "The Office" and "The Biggest Loser."

"Identity" is an exhilarating game show from Reveille, the producers of NBC's "The Office," "The Biggest Loser" and "Ugly Betty" where contestants size up a group of strangers in an effort to match their identities and win a top prize of $500,000.

In this intense game of impulse and reasoning where keen perception and instincts can lead to big money, each new contestant faces 12 new strangers and a list of 12 new identities. The game unfolds as the contestant picks an identity - ranging anywhere from a profession to a shoe size - and tries to match it with one of the 12 strangers. The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the top prize of $500,000.

A seasoned host, Jillette brings many talents to his new role, a deal orchestrated by Peter Adam Golden of Golden Entertainment West. Penn is best known as the larger, louder half of the popular comedy-magic team Penn & Teller, a role he has held since 1975. His numerous credits also include authoring five books, two of which made the New York Times best-sellers list, winning an Emmy Award, co-hosting four television series, including the current hit series "Penn & Teller: Bullshit!" and executive producing and co-creating the popular feature film "The Aristocrats."

Reveille's Ben Silverman and H.T. Owens ("Nashville Star", "Date My Mom") serve as executive producers along with Andrew Golder ("Win Ben Stein's Money," "Solitary") and Tim Puntillo ("Friend or Foe," "Fight for Fame"). Mark Koops and Chris Grant of Reveille serve as co-executive producers. "Identity" is a production of Reveille.

Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Launched in 2002 by Ben Silverman, the company produces innovative entertainment programming across all television genres such as the Emmy Award-winning "The Office" (NBC), which has also received two Television Critics Association Awards; "The Biggest Loser" (NBC); "Ugly Betty"; "House of Boateng"; "30 Days"; "Blow Out" (Bravo); "Bound For Glory"; "Nashville Star" (USA); "Date My Mom"; and "The Restaurant" (NBC). Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille's growing library of programming is distributed to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures. Reveille maintains offices in Los Angeles and New York.





  [november 2006]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)
· FIGHT FOR FAME (E)
· IDENTITY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PENN & TELLER: BULLSHIT (SHOWTIME)
· SOLITARY (FOX REALITY)
· UGLY BETTY (ABC)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloƫ Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.