or


[11/20/06 - 11:17 AM]
Identity, an Original Game of First Impressions Hosted by Penn Jillette, to Premiere on NBC as Five-Night Event from December 18-22
Executive producer Ben Silverman describes the new series as "a next generation game show about an individual's ability to read people based off of perception and judgments of others."

[via press release from NBC]

"IDENTITY," AN ORIGINAL GAME OF FIRST IMPRESSIONS HOSTED BY PENN JILLETTE, TO PREMIERE ON NBC AS FIVE-NIGHT EVENT FROM DECEMBER 18-22

Strong Instincts Are Rewarded As Contestants Are Challenged To Size Up Strangers For A Chance To Win $500,000

BURBANK -- November 20, 2006 -- NBC announced today its new original alternative series "Identity," the ultimate mind game hosted by Emmy Award-winning comedian/magician Penn Jillette (Penn & Teller), will premiere as a five-night event from Monday, December 18 through Friday, December 22 (8-9 p.m. all nights).

The announcement was made by Kevin Reilly, President, NBC Entertainment.

Craig Plestis, Senior Vice President, Alternative Programming, Development and Specials said, "The deceptively creative concept of this show is both intriguing and addictive," said Reilly. "It entertainingly demonstrates that our minds can often play tricks on us -- and the stakes are raised when there's a fortune to be won. In addition, this is the same week-long strategy of introducing a new game show that worked so well for us with such hits as 'Deal or No Deal.'"

"Identity" is a next generation game show about an individual's ability to read people based off of perception and judgments of others," said Ben Silverman, Executive Producer and Reveille's founder and CEO. "NBC is the perfect home for "Identity", as they continue to support innovative concepts just as they did with our hit programs "The Office" and "The Biggest Loser."

"Identity" is an exhilarating game show from Reveille, the producers of NBC's "The Office," "The Biggest Loser" and "Ugly Betty" where contestants size up a group of strangers in an effort to match their identities and win a top prize of $500,000.

In this intense game of impulse and reasoning where keen perception and instincts can lead to big money, each new contestant faces 12 new strangers and a list of 12 new identities. The game unfolds as the contestant picks an identity - ranging anywhere from a profession to a shoe size - and tries to match it with one of the 12 strangers. The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the top prize of $500,000.

A seasoned host, Jillette brings many talents to his new role, a deal orchestrated by Peter Adam Golden of Golden Entertainment West. Penn is best known as the larger, louder half of the popular comedy-magic team Penn & Teller, a role he has held since 1975. His numerous credits also include authoring five books, two of which made the New York Times best-sellers list, winning an Emmy Award, co-hosting four television series, including the current hit series "Penn & Teller: Bullshit!" and executive producing and co-creating the popular feature film "The Aristocrats."

Reveille's Ben Silverman and H.T. Owens ("Nashville Star", "Date My Mom") serve as executive producers along with Andrew Golder ("Win Ben Stein's Money," "Solitary") and Tim Puntillo ("Friend or Foe," "Fight for Fame"). Mark Koops and Chris Grant of Reveille serve as co-executive producers. "Identity" is a production of Reveille.

Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Launched in 2002 by Ben Silverman, the company produces innovative entertainment programming across all television genres such as the Emmy Award-winning "The Office" (NBC), which has also received two Television Critics Association Awards; "The Biggest Loser" (NBC); "Ugly Betty"; "House of Boateng"; "30 Days"; "Blow Out" (Bravo); "Bound For Glory"; "Nashville Star" (USA); "Date My Mom"; and "The Restaurant" (NBC). Reveille is also the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille's growing library of programming is distributed to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures. Reveille maintains offices in Los Angeles and New York.





  [november 2006]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)
· FIGHT FOR FAME (E)
· IDENTITY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· PENN & TELLER: BULLSHIT (SHOWTIME)
· SOLITARY (FOX REALITY)
· UGLY BETTY (ABC)





[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/19/18 - 09:00 AM]
Travel Channel Greenlights "Mysterious Islands" with Kellee Edwards
Production begins in April, with the series slated to premiere in late 2018.

[02/19/18 - 07:23 AM]
HGTV Adds "How Close Can I Beach?" to Popular Sunday Night Fantasy Lifestyle Programming Lineup
Premiering Sunday, March 11, the 13-episode series will follow buyers who tour coastal towns in hopes of finding the perfect beachside home.

[02/19/18 - 07:00 AM]
"Andi Mack" Renewed for a Third Season on Disney Channel
The cast - Peyton Elizabeth Lee, Lilan Bowden, Joshua Rush, Sofia Wylie and Asher Angel - got the news while on ABC's "Good Morning America" today.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 11:49 PM]
Development Update: Friday, February 16
Updates include: Madeline Stowe to star in FOX's "Mixtape"; Aunjanue Ellis set for lead role in "Chiefs" at CBS; and Lynn Collins among those bound for ABC's "Safe Harbor."

[02/16/18 - 05:54 PM]
"Descendants 3" Was Announced to Disney Channel Viewers Tonight in a Special Message from "Mal"
"Descendants 3" will begin production there in summer for a debut next year on Disney Channel.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 12:00 PM]
Video: TBS Reveals First Trailer for "The Last O.G."
The series centers on Tray (Tracy Morgan), an ex-con shocked to see just how much the world has changed when he is released from prison for on good behavior after a 15-year stint.

[02/16/18 - 11:56 AM]
Travel Channel Triggers Mid-Season Pick Up of "Expedition Unknown" with Josh Gates
Production on the new season is slated to begin this spring.

[02/16/18 - 11:47 AM]
Check Out the New "iZombie" Season 4 Key Art!
The new season kicks off Monday, February 26 at 9:00/8:00c on The CW.