|
Style Network Ties the Knot
Television Network Unveils Dynamic Marketing and Programming Partnership
With Leading Wedding Resource
LOS ANGELES, Nov. 30 -- In an historic marriage uniting
two of the nation's preeminent media providers, Style Network, THE
destination for women 18-49 with a passion for the best in relatable and
inspiring lifestyle programming, today announced an extensive programming
and marketing agreement with The Knot, the leading online wedding media
company and go to source for advice on today's weddings.
"The Knot and Style complement each other perfectly. We both aspire to
provide our audiences with great stories, helpful information and celebrate
the beauty, drama and reality of weddings," said Suzanne Kolb, Executive
Vice President, Marketing & Communications, E! Networks. "I believe this is
one of those partnerships that our audience will cheer."
"With its fresh and innovative lifestyle programming Style is the
perfect home for us," said David Liu, CEO of The Knot. "We are thrilled to
have such a brand appropriate venue to deliver the stylish inspiration The
Knot is known for to our loyal audience and beyond."
The partnership will feature multiple programming components including
specials, stunts and interstitials. The alliance will begin this December
during Style's "White Wedding" stunt featuring the best of nuptial-based
programming found on the network. Interstitials chronicling real life
stories taken from TheKnot.com will air throughout the two week stunt;
popular TV personality and editor in chief of The Knot, Carley Roney, will
offer insider tips and commentary for the new destination wedding series,
"Married Away."
The partnership will continue with the debut of "My Celebrity Wedding
by The Knot" in Q1 2007. The new spin-off special of the hit Style series,
"My Celebrity Home," will showcase a wedding inspired by a celebrity
ceremony -- but on a real bride's budget -- planned by the wedding style
gurus at The Knot.
In June 2007, during Style's Third-Annual "21 Day Wedding Party," The
Knot will host a special highlighting the best in bridal straight from the
runway. Finally, June 2007 will mark the kickoff of the second annual
"Diamond du Jour Sweepstakes" offering Style viewers and The Knot users the
chance to win their own bling daily. More details about the sweepstakes
will be announced shortly.
Both Style and The Knot will co-promote all aspects of this extensive
partnership on air, online via Stylenetwork.com, Eonline.com, TheKnot.com,
TheNest.com, WeddingChannel.com and in print with "THE KNOT Weddings"
magazine and The Nest magazine.
About E! Networks
Based in Los Angeles, E! Networks is the world's largest producer and
distributor of entertainment news and lifestyle-related programming. The
company operates E! Entertainment Television, the 24-hour network with
programming dedicated to the world of entertainment; Style Network, the
destination for women 18-49 with a passion for the best in relatable and
inspiring lifestyle programming, and E! Online, located at Eonline.com. E!
is currently available to 89 million cable and direct broadcast satellite
subscribers in the United States. Style Network currently counts 44 million
subscribers. Internationally, E! programming can be seen in more than 120
countries worldwide, reaching 600 million homes. In addition to its
ventures for locally programmed E! branded channels outside the U.S., the
company operates the E! International Network, a 24-hour English language
global entertainment channel available via satellite in Europe, Africa,
Asia Pacific and the Middle East. Earlier this year, E! launched the E!
Everywhere initiative underscoring the company's dedication to making E!
content available on all new media platforms any time and anywhere -- from
online to broadband at The Vine @E!Online to wireless to satellite radio to
VOD.
About The Knot
The Knot, Inc. (Nasdaq: KNOT) is a leading lifestage media company. The
Company's flagship brand, The Knot, is the nation's leading wedding
resource reaching over 1 million engaged couples each year through the Web,
newsstands, bookstores, national television and more. Its award-winning
website, TheKnot.com, is the most-trafficked online wedding destination
generating over 100 million monthly pageviews. The Company also offers
national and regional editions of "The Knot Weddings" magazine, seven
books, a Video On Demand (VOD) service for Comcast Cable and content
distribution partnerships with MSN and Comcast. The Company's portfolio of
lifestage brands also includes newlywed resource The Nest, teen site
PromSpot.com, and personals site, GreatBoyfriends.com. The Knot, Inc. is
based in New York.
SOURCE Style Network
|
