[12/01/06 - 11:38 AM]
NBC Tells '30 Rock' to Rock on for Remainder of 2006-07 as Freshman Comedy Receives Full-Season Pickup
The Peacock sticks with the struggling comedy for the rest of the 2006-07 season.

[via press release from NBC]


BURBANK - December 1, 2006 - NBC's freshman comedy "30 Rock" (Thursdays, 9:30-10 p.m. ET) has been picked up for a full-season order for 2006-07, it was announced today by Kevin Reilly, President, NBC Entertainment.

"In '30 Rock,' Tina Fey and Lorne Michaels, along with stars Alec Baldwin and Tracy Morgan, have the goods with this excellent comedy," said Reilly. "We look forward to future episodes of this bright new show, which is right on-brand for our Thursday-night comedy block."

In its first regular telecast in the Thursday 9:30 p.m. (ET) half-hour on November 30, "30 Rock" averaged a 3.0 rating, 7 share in adults 18-49 and 6.6 million viewers overall, according to preliminary "fast affiliate-based" ratings from Nielsen Media Research. Pending updates, this is the highest-rated telecast of "30 Rock" to date in adults 18-49 -- with a 25 percent increase on the comedy's previous Thursday telecast (2.4/6 for a November 16 "super-sized" episode from 9:20-10:01 p.m. ET). With its four Wednesday telecasts earlier this Fall, "30 Rock" averaged a 2.4 rating, 7 share in adults 18-49, and 6.4 million viewers overall.

After airing its super-sized episode on November 16 (9:20-10 p.m. ET), the series moved to its regular time period on Thursdays (9:30-10 p.m. ET) beginning last night.

"30 Rock" is told through the comedic voice of the Emmy Award-winning Fey (NBC's "Saturday Night Live," "Mean Girls") and features Alec Baldwin ("The Departed," "The Cooler") as Jack Donaghy, the brash new network executive who has turned the show upside down with his meddling ways. Fey, as the single Lemon, is living every comedy writer's dream -- head writer on a demanding, live TV program in New York City.

Her life is jolted when Donaghy interferes with her show, and bullies Lemon into convincing Tracy Jordan (Tracy Morgan, "Saturday Night Live," "The Longest Yard"), a wild and unpredictable movie star, to join the cast. Now Lemon must manage the unmanageable so that the show -- and her dream -- can go on.

Also rounding out the cast in the half-hour comedy are: Jane Krakowski ("Ally McBeal") as Jenna Maroney, the star of "The Girlie Show"; Scott Adsit as Pete Hornberger, the variety show's producer; Jack McBrayer as Kenneth the Page, the over-eager NBC Page -- a highly sought-after, entry-level position with the network; and Judah Friedlander as Frank, the crass and wisecracking writer. Rachel Dratch, also from "Saturday Night Live," appears in multiple episodes, playing a variety of different characters on the series.

"30 Rock" is from Broadway Video and NBC Universal Television Studio. The executive producers are Lorne Michaels ("Saturday Night Live"), Fey, JoAnn Alfano ("Sons & Daughters"), Marci Klein ("Saturday Night Live") and David Miner ("The Tracy Morgan Show").

  [december 2006]  

· 30 ROCK (NBC)

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.