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[12/01/06 - 11:38 AM]
NBC Tells '30 Rock' to Rock on for Remainder of 2006-07 as Freshman Comedy Receives Full-Season Pickup
The Peacock sticks with the struggling comedy for the rest of the 2006-07 season.

[via press release from NBC]

NBC TELLS '30 ROCK' TO ROCK ON FOR REMAINDER OF 2006-07 AS FRESHMAN COMEDY RECEIVES FULL-SEASON PICKUP

BURBANK - December 1, 2006 - NBC's freshman comedy "30 Rock" (Thursdays, 9:30-10 p.m. ET) has been picked up for a full-season order for 2006-07, it was announced today by Kevin Reilly, President, NBC Entertainment.

"In '30 Rock,' Tina Fey and Lorne Michaels, along with stars Alec Baldwin and Tracy Morgan, have the goods with this excellent comedy," said Reilly. "We look forward to future episodes of this bright new show, which is right on-brand for our Thursday-night comedy block."

In its first regular telecast in the Thursday 9:30 p.m. (ET) half-hour on November 30, "30 Rock" averaged a 3.0 rating, 7 share in adults 18-49 and 6.6 million viewers overall, according to preliminary "fast affiliate-based" ratings from Nielsen Media Research. Pending updates, this is the highest-rated telecast of "30 Rock" to date in adults 18-49 -- with a 25 percent increase on the comedy's previous Thursday telecast (2.4/6 for a November 16 "super-sized" episode from 9:20-10:01 p.m. ET). With its four Wednesday telecasts earlier this Fall, "30 Rock" averaged a 2.4 rating, 7 share in adults 18-49, and 6.4 million viewers overall.

After airing its super-sized episode on November 16 (9:20-10 p.m. ET), the series moved to its regular time period on Thursdays (9:30-10 p.m. ET) beginning last night.

"30 Rock" is told through the comedic voice of the Emmy Award-winning Fey (NBC's "Saturday Night Live," "Mean Girls") and features Alec Baldwin ("The Departed," "The Cooler") as Jack Donaghy, the brash new network executive who has turned the show upside down with his meddling ways. Fey, as the single Lemon, is living every comedy writer's dream -- head writer on a demanding, live TV program in New York City.

Her life is jolted when Donaghy interferes with her show, and bullies Lemon into convincing Tracy Jordan (Tracy Morgan, "Saturday Night Live," "The Longest Yard"), a wild and unpredictable movie star, to join the cast. Now Lemon must manage the unmanageable so that the show -- and her dream -- can go on.

Also rounding out the cast in the half-hour comedy are: Jane Krakowski ("Ally McBeal") as Jenna Maroney, the star of "The Girlie Show"; Scott Adsit as Pete Hornberger, the variety show's producer; Jack McBrayer as Kenneth the Page, the over-eager NBC Page -- a highly sought-after, entry-level position with the network; and Judah Friedlander as Frank, the crass and wisecracking writer. Rachel Dratch, also from "Saturday Night Live," appears in multiple episodes, playing a variety of different characters on the series.

"30 Rock" is from Broadway Video and NBC Universal Television Studio. The executive producers are Lorne Michaels ("Saturday Night Live"), Fey, JoAnn Alfano ("Sons & Daughters"), Marci Klein ("Saturday Night Live") and David Miner ("The Tracy Morgan Show").





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· 30 ROCK (NBC)
· ALLY MCBEAL (FOX)
· SONS & DAUGHTERS (ABC)
· TRACY MORGAN SHOW, THE (NBC)









[12/18/14 - 02:07 PM]
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The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
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[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
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[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
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[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
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[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
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[12/18/14 - 09:03 AM]
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[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
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[12/18/14 - 09:01 AM]
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Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
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[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
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[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
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[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
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