[12/04/06 - 08:58 PM]
Oxygen Reaches Subscriber Milestone
The network is now available in 70 million homes.

[via press release from Oxygen]


Network Now Available in 70 Million Homes

New York � December 4, 2006 � Ending the year on a high note, Oxygen, the only network owned and operated by women, has reached a subscriber milestone - the network is now available in over 70 million homes across the country. Since its launch in 2000, Oxygen is the only independent network to gain widespread distribution over the past ten years. The network has gained momentum with its unique brand appeal with young, bold, assertive women and its successful original programming such as The Janice Dickinson Modeling Agency, Campus Ladies, Breaking Up With Shannen Doughtery, and Mo�Nique�s F.A.T Chance.

�Oxygen�s dedication to being a good business partner is why we�ve been so successful. We had to show our affiliates that Oxygen was a network that would help them grow their business,� said Mary Murano, Executive Vice President of Affiliate Sales at Oxygen. �Brand really means something in the business world, and Oxygen offers operators something truly unique that appeals to young women -- a very powerful audience. We have used our knowledge of women and how to market to them to help our affiliates grow their video, high speed and VOD models. That strategy has been instrumental in helping us gain momentum over the past seven years.�

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in over 69 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, Mo�Nique�s Fat Chance and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.

  [december 2006]  


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