[12/05/06 - 06:59 PM]
TNT and TBS Garner Big Victories with Original Programming
6.2 million tune into the network's "Librarian" sequel while "My Boys" scores among adults 18-34.

[via press release from TNT]

TNT and TBS Garner Big Victories with Original Programming

TNT�s THE LIBRARIAN: RETURN TO KING SOLOMON�S MINES Ranks as Ad-Supported Cable�s #1 Original Movie Sequel of All Time And Top Movie for the Quarter-To-Date among Key Adults

TBS�s MY BOYS Scores as Week�s Top Sitcom among Adults 18-34

TNT Tops Key Adult Demos in Total Day for the Week, Setting Stage for First-Place Finish for the Year

TNT and TBS scored major victories the week of Nov. 27-Dec. 3, with TNT�s original movie THE LIBRARIAN: RETURN TO KING SOLOMON�S MINES ranking as ad-supported cable�s #1 original movie sequel of all time and #1 movie for the quarter-to-date and TBS�s MY BOYS outdelivering all other sitcoms on ad-supported cable this week among young adults, according to preliminary data from Nielsen Media Research. In finishing the week first in total day among adults 18-49 and 25-54, TNT also reaped big rewards from its two Saturday telecasts of the movie Van Helsing. And TBS earned attractive returns on its weekend telecasts of School of Rock.

Ratings highlights for TBS and TNT:

In total day, TNT ranked as ad-supported cable�s #1 network for the week among adults 18-49 (700,000), and adults 25-54 (725,000). The drama network is on track to finish first in both of those demos for the year.

TNT�s Sunday, Dec. 3, premiere of the original movie THE LIBRARIAN: RETURN TO KING SOLOMON�S MINES, starring Noah Wyle, ranks as ad-supported cable�s #1 original movie sequel of all time and the #1 movie for the quarter-to-date among adults 18-49 (2,922,000) and adults 25-54 (3,374,000). It also ranked as the week�s top entertainment program among persons 2+ (6,172,000) and households (4.4 coverage rating/3.6 household rating/4,050,000 households), as well as among adults 18-49 and 25-54.

TBS�s MY BOYS, which premiered Tuesday, Nov. 28, scored ad-supported cable�s #1 sitcom telecast for the week among adults 18-34 (756,000). As reported last Wednesday, the series also delivered strong double-digit growth for TBS in the time period.

TNT won the night among key adult demos Saturday, Dec. 2, with back-to-back telecasts of the hit movie Van Helsing, which delivered 1,918,000 (8 p.m.) and 1,698,000 (10:30 p.m.) adults 18-49 and 1,963,000 (8 p.m.) and 1,723,000 (10:30 p.m.) adults 25-54.

TBS won the night Friday, Dec. 1, among adults 18-49 thanks to the network�s 9 p.m. telecast of the blockbuster Jack Black comedy School of Rock, which delivered 1,604,000 in that demo. The Saturday and Sunday telecasts also performed well, delivering 1,519,000 and 1,588,000 adults 18-49, respectively.

TBS, a division of Turner Broadcasting System, Inc., is television�s �very funny� network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series like My Boys and 10 Items or Less; specials and special events, such as The Comedy Festival in Las Vegas; blockbuster movies; and hosted movie showcases.

Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick, and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 11/27/06-12/03/06

Quarter-To-Date: 9/25/06-12/03/06

Year-To-Date: 12/26/05-12/03/06

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

  [december 2006]  


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