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[12/05/06 - 12:23 PM]
VH1 Mobile Launches 'Celebhead,' an Original, Made-For-Mobile Series
Each episode is a "hilarious, short-form parody that uses the technique of first person camera to capture a celebrity's distinct point-of-view."

[via press release from VH1]

VH1 Mobile Launches 'Celebhead,' an Original, Made-for-Mobile Series

New Mobile Series Gives Viewers an Irreverent, Comedic Look into the Minds of Today's Most Talked-About Celebrities

NEW YORK, Dec. 5 -- Beginning today VH1 Mobile is transporting viewers into the minds of celebrities with its new, original, made-for-mobile series "Celebhead." Each episode is a hilarious, short-form parody that uses the technique of first person camera to capture a celebrity's distinct point-of-view. The average person has no idea what it's really like to be inside celebrities' heads in an "US Weekly" meets "Being John Malkovich" world, until now.

The series is launching on VH1 Mobile with "Celebhead: Paris Hilton." Each episode will feature a single star's likeness from a wide range of today's most talked about personalities. Upcoming episodes will parody the daily lives of famous actors, artists, and politicians. If they're headline regulars, chances are they're perfect fodder for some gentle spoofing on "Celebhead." The series was specifically imagined for the small screen of mobile devices -- the combination of viewing it on handheld screens and shooting in first person camera creates a unique comedic effect that sets "Celebhead" apart.

All episodes will be available on VH1 Mobile's cross-carrier mobile video services and at http://celebhead.vh1.com. The series is also available on the VSPOT syndicated player, which launched November 27, and gives users and Web publishers the ability to "snag" the player and content for their own sites. The VSPOT syndicated player is dynamically updated with new content and also offers search and "send-to-a-friend" capabilities, using Flash Web publishing technology.

The "Celebhead" pilot has already captivated hundreds of thousands of viewers. Prior to the series being "green lit" for production, VH1 took a grassroots approach to screening the pilot by posting it on select video upload sites last summer. The pilot garnered almost 250K views in its first week on YouTube, making it the #12 most viewed video that week.

"Celebhead" was created and is executive produced by Men of Science in conjunction with VH1. David Rosen and Cheryl Van Ooyen wrote, directed and executive produced for Men of Science. Noah Vadnai serves as co-creator and Executive Producer for VH1 Mobile.

For more information on "Celebhead" and additional VH1 Mobile original programming log on to http://mobile.vh1.com.

SOURCE VH1
http://www.vh1.com http://mobile.vh1.com http://celebhead.vh1.com





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