[12/11/06 - 09:27 PM]
NBC's 'The More You Know' Premieres Contest-Winning Psa on Self Esteem Featuring Mariska Hargitay
8-year-old Angelique Jordan of Hephzibah, Georgia wrote the contest-winning PSA on the topic of self esteem.

[via press release from NBC]


Winning PSA To Be Broadcast as Part of the Launch of 2006-07 Campaign

Campaign Launches New Interactive Website With Message Boards

NEW YORK � December 11, 2006 � NBC's award-winning public service campaign, "The More You Know," premieres a contest-winning PSA on the topic of self esteem, written by 18-year-old Angelique Jordan of Hephzibah, Georgia. The PSA will air on December 16th during the NBC Movie Of The Week, "It's A Wonderful Life."

The PSA features Mariska Hargitay (Law & Order: SVU) and resulted from a contest "The More You Know" launched in partnership with CosmoGIRL! magazine this summer. Teens from across the country tried their hand at writing a PSA script about self-esteem, as well as an essay on the importance of this subject. The winner received the lifetime opportunity for her script to be produced and broadcast on NBC, and was also awarded a family vacation to Universal Orlando.

"I am so excited to be the winner of this contest," said Jordan. "I am thankful that both NBC and CosmoGIRL! gave me the chance to express how important the issue of self-esteem is, and I hope that young people across the country are able to learn from this PSA."

"This was a rewarding assignment for young women, that inspired them to think about self-esteem and how to embrace it. I congratulate Angelique for digging deep within her, and creating such an empowering message. It was an honor to deliver her words," said Hargitay.

The winning PSA will be broadcast as part of the launch of the 2006-07 campaign, which marks TMYK's 18th season. This year's new theme is "Keeping Youth, Families and Communities in the Know." The campaign also boasts a new look and a new interactive website, www.themoreyouknow.com. The site includes new "Share What You Know" message boards for users to exchange information on topics addressed in the PSAs.

In addition to Hargitay, NBC talent participating in this year's campaign are: Howie Mandel (Deal or No Deal); Christopher Meloni (Law & Order: SVU); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jamie Pressly (My Name is Earl); John Stamos, Linda Cardellini and Parminder Nagra (ER); John Madden and Dale Earnhardt, Jr (NBC Sports); Jesse Martin and Epatha Merkerson (Law & Order); Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Brian Williams and Chris Matthews (NBC News); Donald Faison and Sarah Chalke (Scrubs); Vincent D'Onofrio and Kathryn Erbe (Law & Order: CI); and Miguel Ferrer and Jerry O'Connell (Crossing Jordan).

This year's campaign addresses several new topics: environment, HIV/AIDS awareness, nutrition and physical activity. Other spots emphasize family communication, with specific messages on parental involvement in education, volunteerism, monitoring kids' television viewing, Internet safety and emergency planning. The campaign continues to address timeless issues, such as drinking and driving and mentoring.

"The More You Know" is NBC's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. Since 1989, "The More You Know's" award winning public service announcements have effectively communicated messages ranging from parental involvement to prejudice. The PSAs encourage action and involvement by providing hotline numbers and websites, which guide viewers to appropriate agencies. Under the banner of "The More You Know," affiliates produce PSAs that address topics of local concern. Stations also implement community outreach activities such as adopt-a-school initiatives and health fairs.

  [december 2006]  

· ER (NBC)

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."

[10/08/15 - 07:59 AM]
A&E's "The First 48" and "Nightwatch" Return for All New Seasons on Thursday, November 5
The former kicks off its 15th season with its landmark 300th episode.

[10/08/15 - 07:00 AM]
Next Games and AMC Proudly Launch The Walking Dead: No Man's Land - The Official Mobile Game of AMC's "The Walking Dead" - on iOS Today
Guided by Daryl Dixon, the fan-favorite character from the TV show played by Norman Reedus, players are in charge of their own unique group of survivors and their fate.

[10/07/15 - 01:55 PM]
2015 FOX MLB Postseason Leads Off with ALDS Doubleheader Thursday Night
FS1 televises up to eight ALDS games over the next seven days as the 2015 Postseason unfolds.

[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
The first two seasons will be available to stream, giving subscribers the chance to catch up on the hilariously dark world of Josh Thomas in advance of Pivot's October 16 season three launch of the award-winning comedy.

[10/07/15 - 01:12 PM]
World Champion Christen Press Joins FOX Sports' @TheBuzzer
Stories are posted several times a day on Facebook, Twitter and YouTube and are featured throughout FS1 programming.

[10/07/15 - 11:24 AM]
TV One and NCTC Announce Long-Term Distribution Agreement
"TV One is delighted to begin a multi-year agreement with NCTC," said Michelle L. Rice.

[10/07/15 - 10:56 AM]
With Live + 3-Day Viewing, CBS Passes ABC as Friday's #1 Network in Adults 18-49 and Adults 25-54
CBS further spins the numbers for Friday, October 2.

[10/07/15 - 10:47 AM]
Culinary Chaos! Esquire Network Sets Premiere Date for "Knife Fight" for Tuesday, November 10 at 9/8c
Hosted by Chef Ilan Hall, each episode of the hit franchise features two celebrated chefs battling it out head-to-head, making at least two dishes in a single hour from a combination of secret ingredients.

[10/07/15 - 10:00 AM]
FOX Orders Seventh and Eighth Seasons of Emmy Award-Winning "Bob's Burgers"
"Six seasons in, the Belchers have become one of America's most beloved TV families, and we are so happy to keep them in the fold for another two seasons," said David Madden.

[10/07/15 - 09:48 AM]
Hallmark Channel's #1-Rated "Countdown to Christmas" Programming Event Starts Saturday, October 31
In 2014, "Countdown to Christmas" brought 74 million viewers to the network in November and December, making Hallmark Channel #1 among households and key demos.

[10/07/15 - 09:17 AM]
"Limitless" Sweeps Its Time Period in Viewers and Key Demos
CBS spins the numbers for Tuesday, October 6.