or


[12/11/06 - 09:27 PM]
NBC's 'The More You Know' Premieres Contest-Winning Psa on Self Esteem Featuring Mariska Hargitay
8-year-old Angelique Jordan of Hephzibah, Georgia wrote the contest-winning PSA on the topic of self esteem.

[via press release from NBC]

NBC'S 'THE MORE YOU KNOW' PREMIERES CONTEST-WINNING PSA ON SELF ESTEEM FEATURING MARISKA HARGITAY

Winning PSA To Be Broadcast as Part of the Launch of 2006-07 Campaign

Campaign Launches New Interactive Website With Message Boards

NEW YORK � December 11, 2006 � NBC's award-winning public service campaign, "The More You Know," premieres a contest-winning PSA on the topic of self esteem, written by 18-year-old Angelique Jordan of Hephzibah, Georgia. The PSA will air on December 16th during the NBC Movie Of The Week, "It's A Wonderful Life."

The PSA features Mariska Hargitay (Law & Order: SVU) and resulted from a contest "The More You Know" launched in partnership with CosmoGIRL! magazine this summer. Teens from across the country tried their hand at writing a PSA script about self-esteem, as well as an essay on the importance of this subject. The winner received the lifetime opportunity for her script to be produced and broadcast on NBC, and was also awarded a family vacation to Universal Orlando.

"I am so excited to be the winner of this contest," said Jordan. "I am thankful that both NBC and CosmoGIRL! gave me the chance to express how important the issue of self-esteem is, and I hope that young people across the country are able to learn from this PSA."

"This was a rewarding assignment for young women, that inspired them to think about self-esteem and how to embrace it. I congratulate Angelique for digging deep within her, and creating such an empowering message. It was an honor to deliver her words," said Hargitay.

The winning PSA will be broadcast as part of the launch of the 2006-07 campaign, which marks TMYK's 18th season. This year's new theme is "Keeping Youth, Families and Communities in the Know." The campaign also boasts a new look and a new interactive website, www.themoreyouknow.com. The site includes new "Share What You Know" message boards for users to exchange information on topics addressed in the PSAs.

In addition to Hargitay, NBC talent participating in this year's campaign are: Howie Mandel (Deal or No Deal); Christopher Meloni (Law & Order: SVU); Josh Duhamel, Molly Sims and James Lesure (Las Vegas); Jamie Pressly (My Name is Earl); John Stamos, Linda Cardellini and Parminder Nagra (ER); John Madden and Dale Earnhardt, Jr (NBC Sports); Jesse Martin and Epatha Merkerson (Law & Order); Matt Lauer, Meredith Vieira, Al Roker, Ann Curry, Brian Williams and Chris Matthews (NBC News); Donald Faison and Sarah Chalke (Scrubs); Vincent D'Onofrio and Kathryn Erbe (Law & Order: CI); and Miguel Ferrer and Jerry O'Connell (Crossing Jordan).

This year's campaign addresses several new topics: environment, HIV/AIDS awareness, nutrition and physical activity. Other spots emphasize family communication, with specific messages on parental involvement in education, volunteerism, monitoring kids' television viewing, Internet safety and emergency planning. The campaign continues to address timeless issues, such as drinking and driving and mentoring.

"The More You Know" is NBC's long-standing commitment to its viewers and their communities to help educate and raise awareness of important societal issues. Since 1989, "The More You Know's" award winning public service announcements have effectively communicated messages ranging from parental involvement to prejudice. The PSAs encourage action and involvement by providing hotline numbers and websites, which guide viewers to appropriate agencies. Under the banner of "The More You Know," affiliates produce PSAs that address topics of local concern. Stations also implement community outreach activities such as adopt-a-school initiatives and health fairs.





  [december 2006]  
S
M
T
W
T
F
S
     


· CROSSING JORDAN (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MY NAME IS EARL (NBC)
· SCRUBS (ABC)





[01/17/18 - 02:36 PM]
New Drama Series "Instinct" Will Now Debut Sunday, March 18 on the CBS Television Network
The project, starring Alan Cumming and Bojana Novakovic, will roll out one week later than previously announced.

[01/17/18 - 12:46 PM]
Smithsonian Channel(TM) Examines the Life and Death of an Iconic Civil Rights Activist in "The Lost Tapes: Malcolm X"
Said installment relives the pivotal years of this trailblazing activist using rarely seen footage and audio tapes, including never-before-seen footage of Nation of Islam rallies and recordings made at the Audubon Ballroom on the day of his assassination.

[01/17/18 - 11:36 AM]
Car Customization Entrepenuer, Ryan Friedlinghaus, Returns to Velocity for an All New Season of "Inside West Coast Customs"
"Everyone turns to Ryan for his craftsmanship and knowledge which stems from years of experience building outstanding cars," said Robert S. Scanlon, president of Velocity and TEN video content.

[01/17/18 - 11:16 AM]
Custom Car Builder Aaron Kaufman Returns to Discovery Channel in All-New Series "Shifting Gears with Aaron Kaufman"
"Fast N' Loud" star Aaron Kaufman is back, and this time, he's the boss.

[01/17/18 - 11:00 AM]
Lynn Barrie Joins Freeform as Senior Vice President, Original Programming and Development
Prior to joining Freeform, Barrie was the vice president of Comedy Development at ABC Entertainment Group.

[01/17/18 - 10:52 AM]
"Who Wants to Be a Millionaire" and "RightThisMinute" Renewed for 2018-19 on ABC Owned Television Stations by Disney-ABC Home Entertainment and Television Distribution
Hosted by Chris Harrison and currently in its 16th season in national syndication, "Millionaire" continues to be the only game show that offers a $1 million prize to each and every contestant.

[01/17/18 - 10:15 AM]
Rupert Friend Joins Cast of CBS All Access' "Strange Angel"
Friend will play Ernest Donovan, the enigmatic neighbor of Jack Parsons (portrayed by Jack Reynor) who becomes the young scientist's tour guide into the illicit underbelly of 1930s Los Angeles.

[01/17/18 - 10:03 AM]
"Marvel's Cloak & Dagger" Panel and Live Performances Announced for First Ever "Freeform Summit"
The "Freeform Summit," taking place Thursday at NeueHouse Hollywood, includes talent, executives, showrunners and directors across multiple series spotlighting the brand new 2018 programming lineup including.

[01/17/18 - 10:02 AM]
Showtime(R) to Premiere "Eddie Griffin: Undeniable"
Celebrating his 30-year anniversary in comedy, veteran comedian Eddie Griffin takes to the stage in the hilarious new special, premiering on Friday, February 9.

[01/17/18 - 09:09 AM]
"Love at First Bite" - New Series Premieres Monday, January 22 at 10PM ET/PT on FYI
Each 30-minute episode follows a couple who met, fell in love, and followed their passion for food and creativity together by opening a restaurant.

[01/17/18 - 08:43 AM]
Jermaine Dupri, Cameo, Richelieu Dennis, Tamika Mallory, Marley Dias, Dr. Lonnie Johnson, Rhyon Brown Announced as Recipients of 2018 Bounce Trumpet Awards
The prestigious annual event celebrating African-American achievements and contributions will air exclusively on Bounce on Sunday, February 11.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/17/18 - 07:58 AM]
CMT Unveils the Cast of "Music City" from the Creator of "The Hills" and "Laguna Beach" Premiering Thursday, March 1 at 10 PM ET/PT
The highly-anticipated "Music City" follows a group of friends entering the next chapter of their lives while chasing dreams of success, fame and romance in Nashville.

[01/17/18 - 07:03 AM]
Video: First Look at the New Season of "Queer Eye" Launching Exclusively on Netflix February 7
The series returns to Netflix and is going global, introducing audiences around the world to a modern aesthetic, diverse perspective and a brand new Fab Five.

[01/17/18 - 06:30 AM]
Kendrick Lamar, Sam Smith and U2 Added to the Lineup for the "60th Annual Grammy Awards(R)" on Jan. 28 on CBS
Previously announced performers include Alessia Cara, Cardi B, Childish Gambino, Daddy Yankee, Luis Fonsi, Kesha, Khalid, Lady Gaga, Little Big Town, Logic, Patti LuPone, Bruno Mars, P!nk, Ben Platt and SZA.