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[12/18/06 - 02:43 PM]
VH1 Mobile Launches 'Mobile Junk 20,' an Interactive Mobile Application Companion to VH1's Hit Viral Video Show 'Web Junk 20'
The new mobile application will give users the ability to upload video and photos taken with their mobile devices.

[via press release from VH1]

VH1 Mobile Launches 'Mobile Junk 20,' an Interactive Mobile Application Companion to VH1's Hit Viral Video Show 'Web Junk 20'

New Application Lets Users Capture and Upload Mobile Video for Potential Inclusion in Episodes of the Weekly Series, 'Web Junk 20'

NEW YORK, Dec. 18 -- Beginning today, VH1 Mobile will offer "Mobile Junk 20," a new mobile application that gives users the ability to upload video and photos taken with their mobile devices. Sprint is the first carrier to offer the application, which is available via the Sprint Vision and Power Vision networks.

Content submitted using the new application will be considered for inclusion in future episodes of "Web Junk 20." The application adds to VH1 Mobile's current "Web Junk 20" offering, which includes a dedicated channel for weekly and archived video clips from the show. "Web Junk 20" clips on VH1 Mobile have consistently been the #1 or #2 most viewed video content on VH1 Mobile throughout 2006.

In addition to offering users the functionality to capture and upload user-generated video and photos, the application gives users the ability to watch, rate, and share videos and photos submitted by others. In version 2.0, due out in early 2007, additional functionality will allow users to create profile pages and leave messages, or "stickies," for others creating a unique, user-generated mobile community.

"The launch of 'Mobile Junk 20' further extends the ways viewers can interact with our popular 'Web Junk 20' franchise and VH1," said Tom Calderone, Executive Vice President and General Manager, VH1. "When we launched the series last January, we offered viewers a way to upload their found and created content online. 'Mobile Junk' rounds out the experience by giving fans a way to submit and exchange the creative content they shoot with their mobile phones."

"Mobile Junk 20" is available exclusively on Sprint through January for $3.99 per month on select multimedia phones (standard data charges apply). Sprint customers can download the application via their phones, at http://www.sprint.com/digitallounge or by texting "junk" to 2323. The application was envisioned, created and designed by VH1 Mobile; developed and powered by Nellymoser, the leading next-generation mobile media platform company. "Mobile Junk 20" will roll out on additional mobile carriers in 2007.

About VH1 Mobile

VH1 Mobile gives viewers the content they love in the palm of their hands with streaming video, ringtones, and graphics from VH1's top shows and events. VH1 Mobile also provides VH1 News coverage of the day's top music and pop culture happenings, as well as interview clips and music videos. For more information about VH1 Mobile visit http://www.vh1.com/mobile/.

About "Web Junk 20"

In its third season, "Web Junk 20" continues to push multiplatform boundaries while counting down the best viral videos that keep everyone glued to their computer, mobile, and TV screens. Hosted by comedian Jim Breuer, "Web Junk 20" airs on VH1, Friday nights at Midnight (ET/PT)*. Each episode is available and archived on VSPOT, VH1's broadband channel every Monday following the Friday night broadcast on VH1. Select video clips are also available on VH1 Mobile, cross carrier. In November, VH1 launched Webjunk.tv, a companion site that is updated several times a day and serves as a one-stop destination for the best and latest viral videos.

"Web Junk 40: The Best of '06," premieres December 22 at 11 PM (ET/PT). Chosen by the viewers on VH1.com in an online poll, the end-of-year special will recap the most buzz-worthy viral videos of 2006.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul and VSPOT, VH1's broadband channel. Connect with VH1 at http://www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

SOURCE VH1
http://www.vh1.com http://www.sprint.com/digitallounge http://www.vh1.com/mobile





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