Adult Swim Dominates Young Adults in 2006 on Ad-Supported Cable Second Year in a Row
December 19, 2006
The sly and extremely popular basic cable service Adult Swim has been marking its territory all over ad-supported cable ever since it started receiving separate official Nielsen ratings and delivery performances from Cartoon Network in 2005. Adult Swim ends this year ranking #1 for 2006-to-date in total delivery of adults 18-34, men 18-34, adults 18-24 and men 18-24, marking its second year in a row as the leader on ad-supported cable in all those key demos. Last year, Adult Swim made ad-supported cable history by achieving the best total day delivery among adults 18-34 and 18-24 and continues to make history in 2006 by sustaining the #1 spot in delivery of men 18-24 for an unprecedented 91 straight weeks.
Adult Swim (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m. )
� Adults 18-34 delivery totaled 369,000, with a 0.6 rating
� Adults 18-24 delivery totaled 223,000, with a 0.8 rating
� Men 18-34 delivery totaled 234,000, with a 0.7 rating
� Men 18-24 delivery totaled 149,000, with a 1.1 rating
� Adults 18-49 delivery totaled 487,000, with a 0.4 rating
In 2006, a handful of originals were added to the existing Adult Swim line-up that includes originals like Aqua Teen Hunger Force, Robot Chicken and Squidbillies and acquired series Family Guy, Futurama and American Dad. The Aug. 6 premiere of Metalocalypse, from creators Brendan Small and Tommy Blacha, ranked #1 in its time period on basic cable in rating and delivery of men 18-34, as well as adults and men 18-24. Frisky Dingo, created by Matt Thompson and Adam Reed, was another strong premiere for the block, debuting on Oct. 15 and earning the #1 spot in its time period on basic cable in delivery of men 18-34 and men 18-24.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 12/26/05 � 12/17/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited. NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.