or


[12/19/06 - 10:12 AM]
NBC Universal Interactive Television Has Ground-Breaking Year in 2006
The company's 40 iTV programs or events across 12 business units generated over 130 million web votes and SMS messages.

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL INTERACTIVE TELEVISION HAS GROUND-BREAKING YEAR IN 2006

NEW YORK � December 19, 2006 � The television networks of NBC Universal had a ground breaking year in interactive television, launching a total of 40 iTV programs or events across 12 business units, and generating over 130 million web votes and SMS messages. The wide variety of iTV features ranged from choosing the "Lucky Case" for the chance to win $10,000 on NBC's "Deal or No Deal" to single-screen synchronous interaction with Bravo's "Top Chef" to in-show text alerts from the characters of USA Network's "The 4400."

"We need to find ways to engage consumers like never before," said Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy. "These interactive applications give us insight into our viewers' behavior and offer them opportunities to connect with their favorite programming."

"ITV is a huge area of growth for the company," said Jon Dakss, Director, iTV Product Development, NBC Universal. "It has significantly changed television viewing habits, making it a much more hands-on experience. Viewers are clearly responding in record numbers, and we are excited to launch a number of new interactive features in the coming year."

This year, NBCU achieved several milestones in the iTV universe. The company launched seven single-screen iTV applications, more than any media company in the U.S., reaching millions of viewers. In addition, NBCU's interactive programs, like "Deal or No Deal" and Bravo's "Project Runway" received over 100 million web votes and 30 million SMS messages. In February, NBC became the first U.S. network to deploy the same single-screen iTV application to multiple digital platforms simultaneously during the 2006 Winter Olympics.

NBCU's success in the iTV space has translated into several landmark sponsorship opportunities. Bravo's "Top Chef" and Sears Kenmore PRO accomplished three firsts for a U.S. network program by deploying the first sponsored 1-screen enhanced TV element over a digital cable network, the first 1-screen enhanced TV element for a show across multiple digital cable systems simultaneously, and the first sponsored cross-carrier video message to a cell phone. In Bravo's first season of "Top Chef," single-screen interactivity that was made available to Time Warner Cable digital subscribers culminated in a peak of an impressive 30% viewer participation.

NBCU's iTV department is part of a new NBC Universal division known as the Technology Growth Center, which continues to grow as NBCU's digital efforts expand. The iTV team has made two new hires further bolstering its team. Andy Castin joins from ABC/Disney as a Senior iTV Technical Producer, working with NBC's Sports and News divisions. Elena Ritchie from Motricity (formerly GoldPocket Wireless) also joins the group as an iTV Technical Producer and will focus on iTV initiatives for NBC's entertainment properties.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [december 2006]  
S
M
T
W
T
F
S
     


· 4400, THE (USA)
· DEAL OR NO DEAL (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.