or


[12/19/06 - 10:12 AM]
NBC Universal Interactive Television Has Ground-Breaking Year in 2006
The company's 40 iTV programs or events across 12 business units generated over 130 million web votes and SMS messages.

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL INTERACTIVE TELEVISION HAS GROUND-BREAKING YEAR IN 2006

NEW YORK � December 19, 2006 � The television networks of NBC Universal had a ground breaking year in interactive television, launching a total of 40 iTV programs or events across 12 business units, and generating over 130 million web votes and SMS messages. The wide variety of iTV features ranged from choosing the "Lucky Case" for the chance to win $10,000 on NBC's "Deal or No Deal" to single-screen synchronous interaction with Bravo's "Top Chef" to in-show text alerts from the characters of USA Network's "The 4400."

"We need to find ways to engage consumers like never before," said Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy. "These interactive applications give us insight into our viewers' behavior and offer them opportunities to connect with their favorite programming."

"ITV is a huge area of growth for the company," said Jon Dakss, Director, iTV Product Development, NBC Universal. "It has significantly changed television viewing habits, making it a much more hands-on experience. Viewers are clearly responding in record numbers, and we are excited to launch a number of new interactive features in the coming year."

This year, NBCU achieved several milestones in the iTV universe. The company launched seven single-screen iTV applications, more than any media company in the U.S., reaching millions of viewers. In addition, NBCU's interactive programs, like "Deal or No Deal" and Bravo's "Project Runway" received over 100 million web votes and 30 million SMS messages. In February, NBC became the first U.S. network to deploy the same single-screen iTV application to multiple digital platforms simultaneously during the 2006 Winter Olympics.

NBCU's success in the iTV space has translated into several landmark sponsorship opportunities. Bravo's "Top Chef" and Sears Kenmore PRO accomplished three firsts for a U.S. network program by deploying the first sponsored 1-screen enhanced TV element over a digital cable network, the first 1-screen enhanced TV element for a show across multiple digital cable systems simultaneously, and the first sponsored cross-carrier video message to a cell phone. In Bravo's first season of "Top Chef," single-screen interactivity that was made available to Time Warner Cable digital subscribers culminated in a peak of an impressive 30% viewer participation.

NBCU's iTV department is part of a new NBC Universal division known as the Technology Growth Center, which continues to grow as NBCU's digital efforts expand. The iTV team has made two new hires further bolstering its team. Andy Castin joins from ABC/Disney as a Senior iTV Technical Producer, working with NBC's Sports and News divisions. Elena Ritchie from Motricity (formerly GoldPocket Wireless) also joins the group as an iTV Technical Producer and will focus on iTV initiatives for NBC's entertainment properties.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [december 2006]  
S
M
T
W
T
F
S
     


· 4400, THE (USA)
· DEAL OR NO DEAL (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)





[01/19/18 - 10:00 AM]
The Final Episodes of "Star Wars Rebels" Begin February 19 on Disney XD
The final episodes will unfold over three weeks, with two back-to-back episodes premiering every Monday night on Disney XD, until its epic 90-minute conclusion on Monday, March 5.

[01/19/18 - 09:59 AM]
Netflix Announces New Original Documentary Series Launching Winter/Spring 2018
"Flint Town" and "Wild Wild Country" will join the previously announced "Ugly Delicious," among others.

[01/19/18 - 09:24 AM]
Steve Harvey's "Steve" Renewed for Season Two
"Steve" has already been sold in 90% of the U.S. on NBC Owned Television Stations as well as leading station groups across the country including Sinclair and Hearst.

[01/19/18 - 09:23 AM]
Discovery's Street Outlaws Are Racing to a City Near You in the All-New Series "Street Outlaws: No Prep Kings"
A sneak peak airs Tuesday, February 27 at 10:00/9:00c and all-new episodes continue on Wednesday, March 7 at 9:00/8:00c.

[01/19/18 - 08:17 AM]
Joel McHale Unveils New Weekly Series Coming to Netflix
"The Joel McHale Show with Joel McHale" is a new, weekly half-hour topical series that takes a sharp, absurdist look at pop culture and news from across the globe.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/19/18 - 07:26 AM]
David Bromstad Helps Lottery Winners Hit the Real Estate Jackpot in New Season of HGTV's "My Lottery Dream Home"
The 14 fresh episodes will follow David as he and his instant-millionaire clients tour three spectacular properties to find the family their forever home.

[01/18/18 - 06:31 PM]
Freeform Sends Zoey Off to Sophomore Year with a Season 2 Order of "grown-ish"
The premiere boasted Freeform's highest debut for a comedy in nearly six years.

[01/18/18 - 05:01 PM]
Breaking News from Freeform's First-Ever Freeform Summit
The network reveals premiere dates for "Marvel's Cloak & Dagger," "The Bold Type" and "Famous in Love" and more!

[01/18/18 - 12:21 PM]
Video: "Brockmire" Returns to the Booth in the Big Easy - First Season 2 Teaser Released
In a first look, Jim Brockmire (Hank Azaria) arrives in New Orleans, seeking redemption while wallowing in excess and looking to get his once-legendary baseball broadcast career back on track.

[01/18/18 - 11:52 AM]
Video: A Series Inspired by the Greatest Corruption Scandal of All Time - "The Mechanism" Will Be Revealed on March 23
Get ready to join a small group of dogged investigators on the hunt to discover the inner workings of the biggest corruption scheme of all time and the impact their pursuit will have on everyone involved - including themselves.

[01/18/18 - 11:06 AM]
"Party of Five" Reboot from Sony Pictures Television, with Original Creators Chris Keyser and Amy Lippman, Lands Put Pilot Commitment at Freeform
The reboot will follow the five Buendias children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/18/18 - 10:32 AM]
Video: Starz Releases "Ash vs Evil Dead" Season 3 Key Art and Trailer
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who's been entrusted in his care.

[01/18/18 - 10:12 AM]
Video: Hard Work. Dedication. Teamwork. "Coach Snoop" Coming to Netflix February 2
"Coach Snoop" follows the legendary rapper outside the studio and on the field, as he coaches a team of teenagers in the Snoop Youth Football League.

[01/18/18 - 10:00 AM]
"Conan Without Borders: Haiti" to Air Saturday, January 27
After hearing President Trump's disparaging remarks about Haiti, O'Brien immediately decided to announce his intentions to visit the island nation.