or


[12/19/06 - 10:12 AM]
NBC Universal Interactive Television Has Ground-Breaking Year in 2006
The company's 40 iTV programs or events across 12 business units generated over 130 million web votes and SMS messages.

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL INTERACTIVE TELEVISION HAS GROUND-BREAKING YEAR IN 2006

NEW YORK � December 19, 2006 � The television networks of NBC Universal had a ground breaking year in interactive television, launching a total of 40 iTV programs or events across 12 business units, and generating over 130 million web votes and SMS messages. The wide variety of iTV features ranged from choosing the "Lucky Case" for the chance to win $10,000 on NBC's "Deal or No Deal" to single-screen synchronous interaction with Bravo's "Top Chef" to in-show text alerts from the characters of USA Network's "The 4400."

"We need to find ways to engage consumers like never before," said Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy. "These interactive applications give us insight into our viewers' behavior and offer them opportunities to connect with their favorite programming."

"ITV is a huge area of growth for the company," said Jon Dakss, Director, iTV Product Development, NBC Universal. "It has significantly changed television viewing habits, making it a much more hands-on experience. Viewers are clearly responding in record numbers, and we are excited to launch a number of new interactive features in the coming year."

This year, NBCU achieved several milestones in the iTV universe. The company launched seven single-screen iTV applications, more than any media company in the U.S., reaching millions of viewers. In addition, NBCU's interactive programs, like "Deal or No Deal" and Bravo's "Project Runway" received over 100 million web votes and 30 million SMS messages. In February, NBC became the first U.S. network to deploy the same single-screen iTV application to multiple digital platforms simultaneously during the 2006 Winter Olympics.

NBCU's success in the iTV space has translated into several landmark sponsorship opportunities. Bravo's "Top Chef" and Sears Kenmore PRO accomplished three firsts for a U.S. network program by deploying the first sponsored 1-screen enhanced TV element over a digital cable network, the first 1-screen enhanced TV element for a show across multiple digital cable systems simultaneously, and the first sponsored cross-carrier video message to a cell phone. In Bravo's first season of "Top Chef," single-screen interactivity that was made available to Time Warner Cable digital subscribers culminated in a peak of an impressive 30% viewer participation.

NBCU's iTV department is part of a new NBC Universal division known as the Technology Growth Center, which continues to grow as NBCU's digital efforts expand. The iTV team has made two new hires further bolstering its team. Andy Castin joins from ABC/Disney as a Senior iTV Technical Producer, working with NBC's Sports and News divisions. Elena Ritchie from Motricity (formerly GoldPocket Wireless) also joins the group as an iTV Technical Producer and will focus on iTV initiatives for NBC's entertainment properties.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [december 2006]  
S
M
T
W
T
F
S
     


· 4400, THE (USA)
· DEAL OR NO DEAL (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)





[07/27/16 - 01:39 PM]
Netflix Announces Premiere Dates for Nine Series, Including "Black Mirror," "Chef's Table: France," "Gilmore Girls: A Year in the Life" and More
Plus: "Chelsea," Lady Dynamite" and "Real Rob" to all return for second seasons.

[07/27/16 - 01:31 PM]
Multi-Award Winner Laura Linney Stars Alongside Jason Bateman in New Netflix Original Drama Series "Ozark"
Grounded in dark reality, this money-centric present day story revolves around financial planner Marty (Jason Bateman) and Wendy Bird (Laura Linney) and their family's sudden relocation from the suburbs of Chicago to a summer resort community in the Missouri Ozarks.

[07/27/16 - 01:11 PM]
Nickelodeon to Feature First Lady Michelle Obama in an All-New Episode of "All in with Cam Newton," Airing Friday, July 29, at 8:00 P.M. (ET/PT)
In this episode, Cam Newton takes 10-year old Rosie Smolowitz to the White House to meet First Lady Michelle Obama, who talks to Rosie about her dream of one day becoming President of the United States.

[07/27/16 - 01:02 PM]
Suspense Thriller and Six-Part Television Event "Wolf Creek" to Premiere This October Only on Pop
The TV series stars John Jarratt, who reprises his movie role as the murdering psychopath Mick Taylor, wreaking havoc in the Australian Outback - except this time, things are different.

[07/27/16 - 12:31 PM]
Spike Backs "Bar" Business and Star Jon Taffer
The fifth season of "Bar Rescue" will debut on August 7, with the additional "Back to the Bar" specials airing throughout the "Bar Rescue" run of original episodes on Sunday nights.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 11:30 AM]
Video: "Gilmore Girls: A Year in the Life" - Date Announcement - Netflix
The four-part event premieres Friday, November 25 on the streaming service.

[07/27/16 - 10:02 AM]
Starz Developing "Peep Show" Series Based on UK Comedy Created by Sam Bain and Jesse Armstrong
With the original series having aired its ninth and final season for Channel 4 in the UK, series creators Sam Bain and Jesse Armstrong will be consulting producers on the US adaptation.

[07/27/16 - 09:35 AM]
Video: Crackle Releases Extended Trailer and Key Art from Its New Scripted Original Series, "StartUp," Starring Martin Freeman, Adam Brody, Edi Gathegi and Otmara Marrero
Launching Tuesday, September 6, the series is set amongst the unconstrained, yet opportunistic streets of Miami and weaves a complex and exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success.

[07/27/16 - 09:19 AM]
The Wild, Wild West Meets Its Match with Animal Planet's "North Woods Law: Washington State"
The series, formerly known as "Rugged Justice," returns Thursday, August 25 at 10:00/9:00c.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/27/16 - 08:06 AM]
Smithsonian Channel Celebrates National Parks 100th on August 28
The one-hour special tells the story of how this radical idea evolved into an enduring mission shaped by the creativity, resourcefulness and passion of individual Americans.

[07/27/16 - 06:01 AM]
CMT Announces Season Two Pickup of Hit Comedy "Still the King"
The one-hour season finale airs Sunday, August 14 at 9:00/8:00c.

[07/26/16 - 01:51 PM]
Bravo Media Delivers a Dramatic Two-Night "Shahs of Sunset" Reunion Airing Tuesday, August 2 at 9PM ET/PT and Wednesday, August 3 at 10PM ET/PT
Host Andy Cohen sits down with Reza Farahan, Asa Soltan Rahmati, Mike Shouhed, Mercedes "MJ" Javid, Golnesa "GG" Gharachedaghi and Shervin Roohparvar to discuss - or debate - this season's most "shah"-king moments.