[01/03/07 - 01:05 PM]
The N Mobile Premieres on Sprint
This launch marks the first presence of the teen network on a wireless platform.

[via press release from The N]

The N Mobile Premieres on Sprint

Launch Marks the First Presence of the Teen Network on Wireless Sprint Customers Now Have Access to Content from The N Including Degrassi, South of Nowhere, Beyond the Break and Behind-the-Scenes Material

NEW YORK, Jan. 3 -- The N, the nighttime network for teens, today announced the launch of The N Mobile on the Sprint Vision and Power Vision networks. This launch marks the first presence of the teen network on a wireless platform. The N Mobile offers a range of video clips and behind- the-scenes content from its top shows including Degrassi: The Next Generation, South of Nowhere and Beyond the Break.

"Launching The N Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms to super serve our audiences," said Paul Jelinek, Vice President, Digital Media Products, MTVN Kids and Family Group. "Teens are increasingly on the go and some of the heaviest of wireless users. We are now able to provide them with a new way to interact with their favorite personalities and programming from the network, to further extend The N experience beyond the home."

Adding The N Mobile to MTVN Kids and Family Group and MTV Networks' overall digital portfolio fits squarely with the company's strategy of super- serving its targeted, global audiences with a relevant and innovative video content experiences. The launch demonstrates the company's continued commitment to being a premier multi-platform media company, uniquely positioned across every screen. The N Mobile on Sprint offers a combination of short video clips, shorts and behind the scenes footage. All of The N Mobile content on Sprint will be refreshed on a weekly basis. It is available on select Sprint multimedia phones to Sprint Vision and Power Vision subscribers for an additional $4.95 per month (standard data charges apply). Sprint customers can download the application via their phones or at http://www.sprint.com/digitallounge.

The N's Degrassi: The Next Generation, winner of both a Television Critics Association Award and a Teen Choice Summer Series Award, is a fictional, dramatic series that tackles tough issues in a realistic way. Degrassi introduces a new generation of kids going through the trials and tribulations of adolescence in the 21st century at the newly refurbished Degrassi Community School. The series delves into a variety of topics including: eating disorders, teen pregnancy, religion and cheating. In its sixth season, Degrassi continues to be The N's highest-rated program. The season-six premieres in fourth quarter 2006 averaged more than 400,000 total viewers, and the show remains the only breakout hit in digital cable.

South of Nowhere, The N's second highest-rated series behind Degrassi, is a fictional story about a contemporary American family and their multi-faceted journey of self-discovery. Set in Los Angeles, the series chronicles the five members of the Carlin family as they try to define themselves and make sense of their lives while they undergo a huge transition -- moving from a small town in Ohio to the big city of Los Angeles. The series recently garnered its highest-rated telecast ever with the premiere of season two on November 17, earning a 2.2 teen rating in its 8:30 p.m. (ET) time period. Season-to-date, South of Nowhere delivers more female teens during its Friday 8:30 p.m. (ET) play than any other ad-supported cable network.

Beyond the Break is an intense dramatic series combining surf and sun as it drops in on the competitive world of professional surfing. Four passionate women with diverse backgrounds will pursue their dreams of becoming professional surfers. But in order to remain afloat, each of them must overcome issues to capture surf stardom from WaveSync, a struggling surf company eager to reinvigorate itself.

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 52 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

As the world's leading provider of video content for the handset, MTVN publishes more than 600 clips and 30 hours of video per month in the United States alone, across all major carriers and leading MVNOs. Globally, the company has partnerships with nearly 70 carriers and connections with more than one billion subscribers. MTV Networks' Mobile Media delivers a diverse array of video programming, ringtones, graphics and other content from its CMT, Comedy Central, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands. MTVN's mobile efforts reflects the company's overarching commitment to developing content for all screens, from television to broadband and wireless, and the company's video programming.

http://www.the-n.com http://www.sprint.com/digitallounge

  [january 2007]  

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