The N Mobile Premieres on Sprint
Launch Marks the First Presence of the Teen Network on Wireless
Sprint Customers Now Have Access to Content from The N Including Degrassi,
South of Nowhere, Beyond the Break and Behind-the-Scenes Material
NEW YORK, Jan. 3 -- The N, the nighttime network for
teens, today announced the launch of The N Mobile on the Sprint Vision and
Power Vision networks. This launch marks the first presence of the teen
network on a wireless platform. The N Mobile offers a range of video clips
and behind- the-scenes content from its top shows including Degrassi: The
Next Generation, South of Nowhere and Beyond the Break.
"Launching The N Mobile on Sprint is a natural evolution of our overall
multiple platform strategy as we continue to produce, program and
distribute content on different platforms to super serve our audiences,"
said Paul Jelinek, Vice President, Digital Media Products, MTVN Kids and
Family Group. "Teens are increasingly on the go and some of the heaviest of
wireless users. We are now able to provide them with a new way to interact
with their favorite personalities and programming from the network, to
further extend The N experience beyond the home."
Adding The N Mobile to MTVN Kids and Family Group and MTV Networks'
overall digital portfolio fits squarely with the company's strategy of
super- serving its targeted, global audiences with a relevant and
innovative video content experiences. The launch demonstrates the company's
continued commitment to being a premier multi-platform media company,
uniquely positioned across every screen.
The N Mobile on Sprint offers a combination of short video clips,
shorts and behind the scenes footage. All of The N Mobile content on Sprint
will be refreshed on a weekly basis. It is available on select Sprint
multimedia phones to Sprint Vision and Power Vision subscribers for an
additional $4.95 per month (standard data charges apply). Sprint customers
can download the application via their phones or at
The N's Degrassi: The Next Generation, winner of both a Television
Critics Association Award and a Teen Choice Summer Series Award, is a
fictional, dramatic series that tackles tough issues in a realistic way.
Degrassi introduces a new generation of kids going through the trials and
tribulations of adolescence in the 21st century at the newly refurbished
Degrassi Community School. The series delves into a variety of topics
including: eating disorders, teen pregnancy, religion and cheating. In its
sixth season, Degrassi continues to be The N's highest-rated program. The
season-six premieres in fourth quarter 2006 averaged more than 400,000
total viewers, and the show remains the only breakout hit in digital cable.
South of Nowhere, The N's second highest-rated series behind Degrassi,
is a fictional story about a contemporary American family and their
multi-faceted journey of self-discovery. Set in Los Angeles, the series
chronicles the five members of the Carlin family as they try to define
themselves and make sense of their lives while they undergo a huge
transition -- moving from a small town in Ohio to the big city of Los
Angeles. The series recently garnered its highest-rated telecast ever with
the premiere of season two on November 17, earning a 2.2 teen rating in its
8:30 p.m. (ET) time period. Season-to-date, South of Nowhere delivers more
female teens during its Friday 8:30 p.m. (ET) play than any other
ad-supported cable network.
Beyond the Break is an intense dramatic series combining surf and sun
as it drops in on the competitive world of professional surfing. Four
passionate women with diverse backgrounds will pursue their dreams of
becoming professional surfers. But in order to remain afloat, each of them
must overcome issues to capture surf stardom from WaveSync, a struggling
surf company eager to reinvigorate itself.
The N, the nighttime network for teens, is a programming arm of MTV
Networks and is currently available in 52 million households via cable,
digital cable and satellite television. The N's mission is to be the
authentic voice for teens and help them figure out their lives with
relevant, topical programming on-air and online at the network's web site
http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET).
The N and all related titles, characters and logos are trademarks of Viacom
As the world's leading provider of video content for the handset, MTVN
publishes more than 600 clips and 30 hours of video per month in the United
States alone, across all major carriers and leading MVNOs. Globally, the
company has partnerships with nearly 70 carriers and connections with more
than one billion subscribers. MTV Networks' Mobile Media delivers a diverse
array of video programming, ringtones, graphics and other content from its
CMT, Comedy Central, Logo, MTV, Nickelodeon, The N, Spike and VH1 brands.
MTVN's mobile efforts reflects the company's overarching commitment to
developing content for all screens, from television to broadband and
wireless, and the company's video programming.
SOURCE The N