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[01/10/07 - 02:46 PM]
Emmy(R)-Award Winning Actress Debra Messing Stars in 'The Starter Wife'
The six-hour television event premieres on Thursday, May 31 at 9:00/8:00c and runs through Thursday, June 28 on USA.

[via press release from USA]

Emmy(R)-Award Winning Actress Debra Messing stars in 'THE STARTER WIFE'

POND'S(R) Face Care Brand Sponsors USA Network Television Event Celebrating Grown-Up Beauty Offers Viewers Multiple Opportunities to Join the Celebration

NEW YORK, Jan. 10 -- The POND'S(R), the anti-aging skin care line has teamed up with USA Network for THE STARTER WIFE, a major television event that celebrates the sexiness, sassiness and confidence of the 40-something woman. Starring Debra Messing, and chronicling the life and times of the newly single and utterly fabulous Molly Kagan, the six-hour television event premieres on Thursday, May 31 at 9pm/8c and runs through Thursday, June 28 on USA Network.

With a lineup of anti-aging products that gives women the beauty "edge," POND'S and THE STARTER WIFE are perfectly aligned: both celebrate the grown-up beauty of women who are full of life and life's experience. In fact, according to a recent POND'S survey, 80 percent of 40-something women say that they are more self-confident now than their former 20-something selves.

Nationwide Search for Fabulous 40-somethings

To encourage women to tune in, POND'S is unleashing a coast-to-coast search for the five 40-something women who best embody the POND'S brand of grown-up beauty. "These women know exactly what their assets are and know how to play them up because when you look good, you feel good and the confidence shows," said Srini Sripada, Unilever, marketing director.

To enter The Starter Wife 40s and Fabulous Contest presented by POND'S, women can log onto http://www.ponds-thestarterwife.com from Wednesday, February 7 to Friday, March 16 to share how their sassiness and confidence shines through in their own lives. Each of the five winners will be featured in separate on-air vignettes highlighting their unique stories and beauty philosophies, which will air during THE STARTER WIFE.

Along with the vignettes, the five winners also will receive the "star treatment" with a weekend of glitz, glamour and grown-up beauty in Los Angeles. From their red carpet Hollywood "debut" at the exclusive, star-studded THE STARTER WIFE premiere party in May to a hair, make-up and clothing makeover with a stylist, the winners will have an action-packed three-day, two-night experience with POND'S. Gigi Levangie Grazer, author of THE STARTER WIFE and executive producer, will be one of four judges.

Saying "I do" to Grown-Up Beauty

POND'S also is giving THE STARTER WIFE viewers the chance to win dazzling right hand diamond rings -- the ultimate symbol of empowerment and confidence for 40+ women. Starting in May, consumers can look for specially marked packages of POND'S products featuring a sticker with a unique game code. One winning code will be revealed each week during THE STARTER WIFE on USA Network (May 31-June 28).

THE STARTER WIFE also stars Tony(R) winner and Emmy(R) nominee Joe Mantegna ("Joan of Arcadia"), Golden Globe(R) winner, Emmy Award winner and Academy Award(R) nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") and Emmy winner Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal") and is directed by Jon Avnet ("Fried Green Tomatoes"). Sara Parriott and Josann McGibbon ("Runaway Bride") penned the project which is produced by NBC Universal Television Studio in association with 3 Arts Entertainment. Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") serve as executive producers for 3 Arts, with Jon Avnet, Gigi Levangie Grazer, Josann McGibbon and Sara Parriott also serving as executive producers. Jeff Hayes serves as co-executive producer.

About POND'S(R):

With a rich heritage for more than 100 years, POND'S(R), a Unilever trusted face care brand, was first made famous for its classic Cold Cream. Today, the POND'S product line consists of anti-aging cleansers and moisturizers as well as several classics that meet the needs of women whose faces have begun to show signs of aging. POND'S keeps skin looking its best and helps women feel confident by delivering significant and noticeable skin benefits through innovative and effective ingredients. POND'S products are available at drug, mass merchandisers, club stores and supermarkets nationwide. Suggested retail price ranges from $3.99 to $19.99. For more information and skin care tips on POND'S products, visit http://www.ponds.com.

About Unilever:

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005. For more information visit http://www.unileverusa.com.

About USA Network:

USA Network is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board for 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

SOURCE USA Network
http://www.usanetwork.com http://www.ponds-thestarterwife.com http://www.ponds.com http://www.unileverusa.com





  [january 2007]  
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· BOSTON LEGAL (ABC)
· CARNIVALE (HBO)
· JOAN OF ARCADIA (CBS)
· LIFE WITH JUDY GARLAND: ME AND MY SHADOWS (ABC)
· OFFICE, THE (NBC)
· STARTER WIFE, THE (USA)











[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."