MTV AND NIKE JOIN FORCES FOR THE PREMIERE OF 1 NIGHT ONLY A CELEBRATION OF 25 YEARS OF THE NIKE AIR FORCE ONE ON JANUARY 13th AT 11PM
WORLD EXCLUSIVE PERFORMANCE BY HIP-HOP PIONEERS KRS-ONE, RAKIM, NAS, AND KANYE WEST INSPIRED BY THE UPCOMING, ORIGINAL RICK RUBIN PRODUCED TRACK FEATURING THESE
NEW YORK, NY (January 11, 2007) � MTV and MTV2 have teamed up with Nike to air 1 Night Only for a documentary special celebrating 25 years of one of the most celebrated and iconic sneakers of all time � the Nike Air Force 1. The half-hour special premieres commercial free on MTV, January 13th at 11PM and on January 14th on MTV2 at 2 PM and pays tribute to the heritage of the Nike Air Force 1 (AF1) as a staple of hip-hop culture and its long lasting impact on sports, music and fashion. Viewers will also be able to access additional content, including exclusive additional performances from this exclusive event on
1 Night Only features a world exclusive performance from artists KRS-One, Rakim, Nas, and Kanye West together on stage for the first time in New York City at Nike�s 25-year anniversary celebration for the AF1 on December 10, 2006. The four artists have been working with renowned producer Rick Rubin to create an original track about overcoming adversity reflecting the struggles hip hop music and the AF1 faced before becoming mainstays in today�s culture. Their performance during 1 Night Only was inspired by studio sessions with Rubin.
The single �Better Than I�ve Ever Been� is scheduled for release in February on iTunes.
NIKE Air Force 1 Info
Twenty-five years ago Nike released the Air Force 1 to satisfy the demands of the most uncompromising and forceful players in the game of basketball. In 1982, the Air Force 1 became the first basketball shoe to feature Nike Air technology. The comfort and protective qualities of the Air Force 1 changed the game forever and created a platform that launched Nike�s long-running legacy in performance basketball. During the past 25 years the AF1 evolved from a performance breakthrough on the court to an icon of the street.
ABOUT NIKE, INC. (NYSE:NKE)
Based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.