[01/17/07 - 01:20 PM]
CBS Moves Into Sole Possession of First Place in Adults 18-49 at Season's Mid-Point
CBS spins the numbers for the week of January 8-14.

[via press release from CBS]


Network Maintains Lead in Both Viewers and Adults 25-54

Big Event Broadcasts Such as "The AFC Championship Game," "The Super Bowl" and "The Grammy Awards" Still to Come

After 17 weeks of the 2006-2007 season, CBS has moved into sole possession of first place in adults 18-49, according to Nielsen live plus same day ratings for the week ending Jan. 14. The Network, which also maintains its lead in both viewers and adults 25-54, still has big event broadcasts such as THE AFC CHAMPIONSHIP GAME, THE SUPER BOWL and THE GRAMMY AWARDS to come.

Season-to-date, CBS is first in adults 18-49 (3.7/10) followed by both NBC and ABC (3.6/10) and FOX (3.2/09).

Season-to-date, CBS is first in adults 25-54 (4.6/11) followed by ABC (4.2/10), NBC (4.1/10) and FOX (3.4/08).

Season-to-date, CBS is first in viewers (12.31m), followed by ABC (10.28m), NBC (9.94m) and FOX (8.51m).


? THE 33rd ANNUAL PEOPLE'S CHOICE AWARDS (S) was second in households (7.6/12), viewers (11.33m), adults 25-54 (4.3/10) and adults 18-49 (3.5/09). This is THE PEOPLE'S CHOICE AWARDS best delivery in households, viewers, adults 18-49 and adults 25-54 since the 2004 ceremony. Compared to last year's broadcast, THE PEOPLE'S CHOICE AWARDS delivery grew +13% in households (from 6.7/10), +3% in adults 18-49 (from 3.4/08), +10% in adults 25-54 (from 3.9/09) and added +1.57m viewers (from 9.76m, +16%).

? ARMED AND FAMOUS (P) was first in adults 18-49 (2.9/08), tied for first in adults 25-54 (3.3/08, with ABC), second in households (5.1/08), viewers (8.07m) and adults 18-34 (2.3/07, -0.1 behind CW).

? GHOST WHISPERER was first in households (6.7/11), viewers (10.44m), adults 25-54 (4.0/11) and adults 18-49 (3.1/10).

? CLOSE TO HOME was first in households (6.8/11), viewers (10.38m), tied for first in adults 25-54 (3.4/09, with NBC) and second in adults 18-49 (2.5/07, -0.2 behind NBC).

? NUMB3RS was first in households (7.4/13), viewers (11.58m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09).

? CRIMETIME SATURDAY 8PM "NCIS" (R) was second behind football in households (5.4/09), viewers (8.07m), adults 25-54 (2.8/07) and adults 18-49 (2.3/06). This is CBS's best delivery for CRIMETIME SATURDAY 8PM this season in households, viewers, adults 25-54 and adults 18-49.

-- Sunday, CBS was first in households (14.5/22), viewers (23.54m), adults 25-54 (9.0/19) and adults 18-49 (7.7/18). This is CBS's best Sunday delivery since 1/23/05 in households, viewers, adults 18-49 and adults 25-54.

? CBS's delivery for the AFC DIVISIONAL PLAYOFF GAME SUNDAY between the New England Patriots and San Diego Chargers posted a 20.6/35 with 34.22m viewers, 14.2/36 in adults 25-54 and 12.6/35 in adults 18-49. Through Sunday, this is the best households, adults 25-54 and adults 18-49 performance and largest viewer delivery for any broadcast this season.

? AFC DIVISIONAL PLAYOFF POST GAME SUNDAY (8:21-8:27 PM) posted a 15.0/23 with 24.64m viewers, 9.9/21 in adults 25-54 and 8.7/20 in adults 18-49.

? 60 MINUTES (8:27-9:27 PM) posted an 11.2/16 with 17.47m viewers, 6.0/12 in adults 25-54 and 4.9/11 in adults 18-49. From 8:30-9:30PM, 60 MINUTES was first in households and viewers. This is 60 MINUTES best delivery since 11/19/06 in households and viewers, since 1/8/06 in adults 25-54 and best adults 18-49 delivery since 12/11/05.

? COLD CASE (9:27-10:27PM) delivered a 9.3/14 with 14.53m viewers, 4.9/10 in adults 25-54 and 3.9/09 in adults 18-49. From 9:30-10:30PM, COLD CASE was second in households, viewers, adults 25-54 and adults 18-49. This is COLD CASE's best delivery since 11/19/06 in households, viewers and adults 18-49, since 12/3/06 in adults 25-54.

? WITHOUT A TRACE (10:27-11:27PM) scored an 8.6/15 with 13.39m viewers, 5.1/12 in adults 25-54 and 4.0/10 in adults 25-54. From 10:30-11:00PM, CBS was first in households, viewers, second in adults 25-54 and adults 18-49. This is WITHOUT A TRACE's best delivery in adults 25-54 since 12/3/06 and in adults 18-49 since 11/19/06.

CBS top programs of the week: #3 AFC DIVISIONAL PLAYOFF POST GAME SUNDAY "New England Patriots @ San Diego Chargers" (S) (an average of 24.64m viewers), #6 60 MINUTES (17.47m), #8 CSI: MIAMI (16.01m), #10 TWO AND A HALF MEN (14.78m), #11 COLD CASE (14.53m), #15 WITHOUT A TRACE (13.39m), #16 NCIS (R) (12.84m), #19 THE NEW ADVENTURES OF OLD CHRISTINE (12.08m), #20 CSI: CRIME SCENE INVESTIGATION (R) (12.03m), #22 NUMB3RS (11.58m), #23 THE 33RD ANNUAL PEOPLE'S CHOICE AWARDS (S) (11.33m), #26 CRIMINAL MINDS (R) (10.85m), #27 GHOST WHISPERER (10.44m), #29 CLOSE TO HOME (10.38m) and #30 SHARK (R) (10.20m).

  [january 2007]  


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