[01/17/07 - 01:22 PM]
Warner BroS. Television Group, the CW and Sprint to Bring "Smallville Legends: The Oliver Queen Chronicles" to Life Via Sprint Wireless Phones
The six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service.

[via press release from The CW]


Initiative Marks the First Time Original Animated Content

Has Been Created for "Smallville" as a Marketing Extension of the Show

Animated Wireless Series to Premiere Thursday, January 18, Exclusively on Sprint Phones

Burbank, Calif. and Overland Park, Kan. (January 17, 2007) - The Warner Bros. Television Group and The CW Network are teaming up with Sprint (NYSE: S) on a new shortform animated wireless series based upon the hit network drama "Smallville" (airing Thursdays at 8:00 p.m. ET on The CW). The announcement was made today by Lisa Gregorian, Executive Vice President, Worldwide Marketing, Warner Bros. Television Group; Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW; and Anita Newton, Vice President of Marketing, Sprint.

"Smallville Legends: The Oliver Queen Chronicles," a six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service. A new episode will launch on subsequent Thursdays and remain exclusive to Sprint for the six-week duration of the series. After Sprint's exclusive window, the entire wireless animated series will be available for streaming at http://www.cwtv.com/, the online home of The CW Network, beginning February 22. The initiative marks the first time Warner Bros. and The CW have created original animated content as a marketing platform to help drive tune-in for the "Smallville" television series.

"Our goal at Warner Bros. Television is to look for unique, innovative ways to entertain and engage our fans, resulting in a deeper connection to our shows and providing value to our broadcast partners," said Gregorian. "This partnership with The CW and Sprint enables us to deliver exceptional wireless entertainment which provides a multi-layered experience for viewers."

"This is another example of how The CW is delivering on its promise to deliver original, new content to our young audience via multiple platforms," said Haskins. "We will continue to work with our studio and sales partners to whet the appetite of our passionate fans for more CW programming."

"'Smallville's' mix of young, tech savvy viewers want to learn more and interact more with their favorite show, and Sprint is in a perfect position to give them that access," said Newton. "We are always looking for new opportunities for Sprint TV to give our subscribers exclusive content related to the primetime television shows that they love."

The producers of the "Smallville" television series recently introduced the new character of Oliver Queen, who arrives in Smallville to continue his covert quest for justice in the guise of the super hero Green Arrow. Possessing phenomenal skills with a high-tech bow and arrow, Queen learns Clark has super powers and tries to recruit him in his current mission against Lex Luthor, Queen's former schoolmate. It is the fascinating back story to this new plotline that unfolds in the animated wireless series "Smallville Legends: The Oliver Queen Chronicles." Viewers will go on a journey back in time to experience the pivotal events that led to a young Oliver Queen becoming Green Arrow.

Sprint Vision subscribers can view the two- to four-minute animated episodes of "The Oliver Queen Chronicles" by texting GREEN to the number 7000 on their phone (Standard text message and wireless data rates apply). The link provided will also connect fans to a multitude of additional "Smallville"-related wireless content like downloadable images and show playlists from the Sprint Music Store.

About Warner Bros. Television Group:

A division of Warner Bros. Entertainment, the Warner Bros. Television Group (WBTVG) is an industry leader in the production and distribution of television and motion picture content. WBTVG consists of five production divisions (Warner Bros. Television, Warner Horizon Television, Telepictures Productions, Warner Bros. Animation and Studio 2.0), three distribution entities (Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television), and The CW Network, the new fifth national broadcast network, co-owned with CBS Corporation.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit http://www.cwtv.com/.

About Sprint Nextel:

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com/.

  [january 2007]  


[11/30/15 - 12:54 PM]
"Kobe Bryant's Muse" to Re-Air on Showtime(R) Tomorrow Night as Part of the Network's Sports Line-Up
The film includes intimate and exclusive footage in the aftermath of Bryant's shoulder injury which ended his 2014-2015 season with the Los Angeles Lakers.

[11/30/15 - 12:32 PM]
CBS Announces Winter and Spring Scheduling Plans
Highlights include the launch of "Angel from Hell" on Thursday, January 7 at 9:30/8:30c.

[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 11:33 AM]
Hulu's "Seinfeld: The Apartment" Fan Experience to Return in Los Angeles
"Seinfeld: The Apartment" will be located at 8445 Melrose Ave. and will be open to the public from December 16th - 20.

[11/30/15 - 11:32 AM]
ABC Family Announces Fourth Season Pick-up of Hit Drama Series, "The Fosters"
The critically acclaimed family drama will premiere all-new episodes from the third season on Monday, January 25.

[11/30/15 - 11:06 AM]
Bravo Media Walks Down the Aisle with Four New Couples in the Super-Sized Season Three Premiere of "Newlyweds: The First Year" January 3 at 9PM ET/PT
The series will then regularly air Wednesdays at 10:00/9:00c beginning January 6.

[11/30/15 - 11:00 AM]
Disney XD Orders a Third Season of Hit Animated Series "Star Wars Rebels"
To date, "Star Wars Rebels" ranks as Disney XD's #2 series in Total Viewers (1.3 million), Kids 6-11, Boys 6-11 and Boys 2-11.

[11/30/15 - 10:05 AM]
E! Announces Season 4 of Hit Series "#RichKids of Beverly Hills" to Debut in 2016
Morgan Stewart and Brendan Fitzpatrick are ready to tie the knot and are taking E!'s cameras along for the luxurious ride.

[11/30/15 - 09:18 AM]
Video: VH1's "Love & Hip Hop New York" Season Six Supertrailer
Season six kicks off Monday, December 14 at 8:00/7:00c on the cable channel.

[11/30/15 - 09:04 AM]
CMT to Honor the Cast of "Nashville" with First-Ever "International Impact Award" Live During "2015 CMT Artists of the Year" Special on December 2 at 8PM ET/PT
Cast members Connie Britton, Clare Bowen, Chris Carmack, Will Chase, Charles Esten, Jonathan Jackson, Sam Palladio, Maisy Stella, Lennon Stella and Audrey Peeples are slated to accept the award on behalf of the entire cast.

[11/30/15 - 09:02 AM]
All the Legends Are True in the ABC Family Series Premiere of "Shadowhunters" on Tuesday, January 12th at 9:00 - 10:00 P.M., EST/PST
Plus: "Beyond the Shadows: The Making of Shadowhunters" will give fans of The Mortal Instruments book series a behind-the-scenes glimpse of the making of the television show.

[11/30/15 - 09:01 AM]
CBS Announces Two Super Bowl Specials
"Super Bowl's Greatest Commercials 2016" and "Super Bowl's Greatest Commercials All-Star Countdown" are both on tap for February.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:21 AM]
"Dateline NBC" Correspondent Keith Morrison Joins Investigation Discovery as New Host of "Dateline on ID" and Exclusive "Front Page" Specials
"Keith will bring his distinctive newsmagazine flair and reputation as a trusted news source to tell these stories to ID's audience as only he can with his incredibly unique and arresting delivery," said Henry Schleiff.