or


[01/17/07 - 01:22 PM]
Warner BroS. Television Group, the CW and Sprint to Bring "Smallville Legends: The Oliver Queen Chronicles" to Life Via Sprint Wireless Phones
The six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service.

[via press release from The CW]

WARNER BROS. TELEVISION GROUP, THE CW AND SPRINT TO BRING "SMALLVILLE LEGENDS: THE OLIVER QUEEN CHRONICLES" TO LIFE VIA SPRINT WIRELESS PHONES

Initiative Marks the First Time Original Animated Content

Has Been Created for "Smallville" as a Marketing Extension of the Show

Animated Wireless Series to Premiere Thursday, January 18, Exclusively on Sprint Phones

Burbank, Calif. and Overland Park, Kan. (January 17, 2007) - The Warner Bros. Television Group and The CW Network are teaming up with Sprint (NYSE: S) on a new shortform animated wireless series based upon the hit network drama "Smallville" (airing Thursdays at 8:00 p.m. ET on The CW). The announcement was made today by Lisa Gregorian, Executive Vice President, Worldwide Marketing, Warner Bros. Television Group; Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW; and Anita Newton, Vice President of Marketing, Sprint.

"Smallville Legends: The Oliver Queen Chronicles," a six-episode animated wireless series created for the mobile and broadband environment, will premiere Thursday, January 18, exclusively on the Sprint TVSM mobile video service. A new episode will launch on subsequent Thursdays and remain exclusive to Sprint for the six-week duration of the series. After Sprint's exclusive window, the entire wireless animated series will be available for streaming at http://www.cwtv.com/, the online home of The CW Network, beginning February 22. The initiative marks the first time Warner Bros. and The CW have created original animated content as a marketing platform to help drive tune-in for the "Smallville" television series.

"Our goal at Warner Bros. Television is to look for unique, innovative ways to entertain and engage our fans, resulting in a deeper connection to our shows and providing value to our broadcast partners," said Gregorian. "This partnership with The CW and Sprint enables us to deliver exceptional wireless entertainment which provides a multi-layered experience for viewers."

"This is another example of how The CW is delivering on its promise to deliver original, new content to our young audience via multiple platforms," said Haskins. "We will continue to work with our studio and sales partners to whet the appetite of our passionate fans for more CW programming."

"'Smallville's' mix of young, tech savvy viewers want to learn more and interact more with their favorite show, and Sprint is in a perfect position to give them that access," said Newton. "We are always looking for new opportunities for Sprint TV to give our subscribers exclusive content related to the primetime television shows that they love."

The producers of the "Smallville" television series recently introduced the new character of Oliver Queen, who arrives in Smallville to continue his covert quest for justice in the guise of the super hero Green Arrow. Possessing phenomenal skills with a high-tech bow and arrow, Queen learns Clark has super powers and tries to recruit him in his current mission against Lex Luthor, Queen's former schoolmate. It is the fascinating back story to this new plotline that unfolds in the animated wireless series "Smallville Legends: The Oliver Queen Chronicles." Viewers will go on a journey back in time to experience the pivotal events that led to a young Oliver Queen becoming Green Arrow.

Sprint Vision subscribers can view the two- to four-minute animated episodes of "The Oliver Queen Chronicles" by texting GREEN to the number 7000 on their phone (Standard text message and wireless data rates apply). The link provided will also connect fans to a multitude of additional "Smallville"-related wireless content like downloadable images and show playlists from the Sprint Music Store.

About Warner Bros. Television Group:

A division of Warner Bros. Entertainment, the Warner Bros. Television Group (WBTVG) is an industry leader in the production and distribution of television and motion picture content. WBTVG consists of five production divisions (Warner Bros. Television, Warner Horizon Television, Telepictures Productions, Warner Bros. Animation and Studio 2.0), three distribution entities (Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television), and The CW Network, the new fifth national broadcast network, co-owned with CBS Corporation.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit http://www.cwtv.com/.

About Sprint Nextel:

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit http://www.sprint.com/.





  [january 2007]  
S
M
T
W
T
F
S
 


· SMALLVILLE (CW)





[07/27/17 - 02:30 PM]
TGI-Hulu! Beloved "TGIF" Lineup to Make Streaming Debut on Hulu
Plus: Hulu original drama series "Harlots" has been picked up for a second season.

[07/27/17 - 12:46 PM]
El Rey Network Greenlights Martial Arts Series "Bushido Battleground"
The new, 10-episode, two-hour series showcases elite fighters in the full contact sports of MMA, submission Jiu Jitsu and Muay Thai matches from around the world.

[07/27/17 - 12:31 PM]
Showtime(R) Orders New Animated Series Centered on Trump White House Executive Produced by Multiple Emmy(R) Winner Stephen Colbert
"I know a lot of people wanted to do this, and I'm honored that the Cartoon President invited our documentary crew into his private world," Colbert said.

[07/27/17 - 12:00 PM]
Louis Tomlinson to Perform Debut Solo Single, "Back to You," Featuring Bebe Rexha, Live on "Teen Choice 2017"
Plus: Chris Pratt, Lucy Hale, Janel Parrish, Victoria Justice, Tyler Posey, The Dolan Twins, Yara Shahidi and Hudson Yang are the latest scheduled to appear.

[07/27/17 - 11:32 AM]
Maria Bello Joins the Cast of "NCIS"
Bello will play an NCIS agent who was commissioned as a second lieutenant in the army and served two tours in Afghanistan.

[07/27/17 - 11:24 AM]
Global Superstar Katy Perry to Host and Perform at the 2017 "MTV Video Music Awards"
Earlier this week, she secured a spot as one of the top nominees for the 2017 VMAs with nods in five categories.

[07/27/17 - 10:35 AM]
CNBC Presents a Special Episode "The Profit: Marijuana Millions" on Tuesday, August 8 at 10PM ET/PT
In a special episode, Marcus Lemonis travels to California at a game-changing moment in the evolving acceptance and commercialization of pot in America.

[07/27/17 - 10:31 AM]
AMC Releases Key Art for the Fourth and Final Season of "Halt and Catch Fire"
Said swan song will debut with a two-hour premiere on August 19.

[07/27/17 - 10:14 AM]
Alaskan Gold Miners Risk It All on Discovery's Hit Series "Bering Sea Gold," Returning to the Ice for Its Sixth Season Friday, August 11
This season, the miners will face even bigger challenges and more risks in hopes of hitting the motherlode under the ice.

[07/27/17 - 09:34 AM]
Showtime(R) Picks Up New Drama Pilot "City on a Hill" Executive Produced by Academy Award(R) Winners Ben Affleck and Matt Damon
In the early 90s, Boston was rife with violent criminals emboldened by local law enforcement agencies in which corruption and racism was the norm, and then it all suddenly changed.

[07/27/17 - 09:16 AM]
Video: truTV Debuts Trailer for Upcoming Comedic Documentary "The Problem with Apu"
Produced by Marobru, Inc. and Avalon Television, "The Problem with Apu" will debut on truTV this fall.

[07/27/17 - 09:13 AM]
Wild Wednesdays Return to Smithsonian Channel(TM) with Two New Specials
From the dry, barren terrain of the Namibian savanna to the lush rainforests of India, meet two of nature's most unique creatures - the tenacious honey badger and deadly king cobra.

[07/27/17 - 09:03 AM]
See What's Cooking "At Home with Amy Sedaris" Premiering Tuesday, October 24 at 10:30pm ET/PT on truTV
Special guests who will stop by Amy's abode in season one include Scott Adsit, Rachel Dratch, Cole Escola, Jane Krakowski, Heather Lawless, David Pasquesi, Sasheer Zamata, and many more.

[07/27/17 - 08:34 AM]
TBS Unveils Fall Slate Featuring Three New Series and Returning Favorite
Newcomers "The Last O.G.," "Drop the Mic" and "Snoop Dogg Presents The Joker's Wild" will be joined by the second season of "Search Party."

[07/27/17 - 08:33 AM]
TBS's "Angie Tribeca" Rides Audience Growth to Fourth Season Renewal
The fourth season will welcome a new cast member: two-time Emmy winner Bobby Cannavale.