or


[01/18/07 - 03:14 PM]
Sci Fi's Marketing Campaign for 'The Dresden Files' Casts a Supernatural Spell on TV Crime Dramas
The cable channel details its marketing campaign to promote the show's launch this Sunday.

[via press release from Sci Fi]

SCI FI's MARKETING CAMPAIGN FOR 'THE DRESDEN FILES' CASTS A SUPERNATURAL SPELL ON TV CRIME DRAMAS

NEW YORK � January 18, 2006 � SCI FI launches an original new marketing campaign to promote 'The Dresden Files,' a fresh supernatural take on the television crime drama, which premieres Sunday, January 21 @ 9 PM ET/PT, as lead-in to the Channel's critically-acclaimed series, 'Battlestar Galactica,' which begins airing in its new timeslot, Sundays at 10 pm (ET/PT).

Based on the best-selling novels by Jim Butcher, 'The Dresden Files' stars Paul Blackthorne ('24') as Harry Dresden, a Chicago-based gumshoe who just happens to be the city's only practicing Wizard. While other law enforcement officers see fingerprints and bloodstains, fiber samples and footprints, Harry knows there's more than meets the eye at every crime scene and that forensic evidence is not always what it seems.

Whether consulting for the police or working on his own cases, Dresden often perceives the paranormal at work and does battle with the forces of darkness to crack to the toughest cases. "With an imaginative paranormal take on criminal investigations, Harry Dresden takes fans of the popular crime drama on a guided tour into the unknown," said Adam Stotsky, Senior Vice President, Marketing, SCI FI. "'The Dresden Files' campaign leverages a broad array of media to engage science fiction and crime drama fans alike in exploring Harry's strange world."

To launch the new supernatural crime series, SCI FI Channel will turn the procedural crime drama on its ear. Private Eye and resident Wizard, Harry Dresden, comes out swinging against the purely scientific approach to criminal investigation in a multimedia promotional blitz. The campaign includes a customized television roadblock; print, radio, online placements; national book retailer and publishing tie-ins; in addition to an online gaming element.

--A January 11th media roadblock to promote the series and its spin on the truth beyond forensics involves such media as broadcast and cable morning news shows, newspaper and national radio and on-line placements.

--Harry knows all too well that science can't explain everything. The campaign reveals, "when leads fail, and evidence lies�with a little bit of magic, he can solve the biggest crimes." In a series of customized off-channel spots prominently appearing within 'CSI' and other procedural crime drama strips, Harry Dresden offers to come to the rescue when cases go cold on popular syndicated crime dramas.

--In a mock yet heartfelt Letter to the Editor of 'Wired" and "Scientific American" magazines, Harry Dresden takes aim at skeptics who dismiss the paranormal by hiding behind science. Written specifically to address the void between science and religion, Dresden stakes his reputation on his intimate understanding of the occult and challenges the scientific community to take a broader view on the unexplained.

--Harry further builds his case or the paranormal in The Dresden Files key art spreads appearing in various consumer magazines.

--A partnership with Barnes and Noble includes national in-store promotion of Jim Butcher's upcoming Penguin Books novel with Dresden series tie-in.

--Fans can join Dresden's battle against the forces of darkness in an interactive, online game of Soul Pool. Help Harry beat the devil and save the girl's soul at www.TheDresdenFiles.com

--The supernatural invades the Internet when SCI FI employs the use of vibrant media to hijack keywords into the unknown. SCI FI has also purchased key words such as "Harry" and "wizard."

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2007]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BATTLESTAR GALACTICA (SYFY)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DRESDEN FILES, THE (SYFY)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.