or


[01/18/07 - 03:14 PM]
Sci Fi's Marketing Campaign for 'The Dresden Files' Casts a Supernatural Spell on TV Crime Dramas
The cable channel details its marketing campaign to promote the show's launch this Sunday.

[via press release from Sci Fi]

SCI FI's MARKETING CAMPAIGN FOR 'THE DRESDEN FILES' CASTS A SUPERNATURAL SPELL ON TV CRIME DRAMAS

NEW YORK � January 18, 2006 � SCI FI launches an original new marketing campaign to promote 'The Dresden Files,' a fresh supernatural take on the television crime drama, which premieres Sunday, January 21 @ 9 PM ET/PT, as lead-in to the Channel's critically-acclaimed series, 'Battlestar Galactica,' which begins airing in its new timeslot, Sundays at 10 pm (ET/PT).

Based on the best-selling novels by Jim Butcher, 'The Dresden Files' stars Paul Blackthorne ('24') as Harry Dresden, a Chicago-based gumshoe who just happens to be the city's only practicing Wizard. While other law enforcement officers see fingerprints and bloodstains, fiber samples and footprints, Harry knows there's more than meets the eye at every crime scene and that forensic evidence is not always what it seems.

Whether consulting for the police or working on his own cases, Dresden often perceives the paranormal at work and does battle with the forces of darkness to crack to the toughest cases. "With an imaginative paranormal take on criminal investigations, Harry Dresden takes fans of the popular crime drama on a guided tour into the unknown," said Adam Stotsky, Senior Vice President, Marketing, SCI FI. "'The Dresden Files' campaign leverages a broad array of media to engage science fiction and crime drama fans alike in exploring Harry's strange world."

To launch the new supernatural crime series, SCI FI Channel will turn the procedural crime drama on its ear. Private Eye and resident Wizard, Harry Dresden, comes out swinging against the purely scientific approach to criminal investigation in a multimedia promotional blitz. The campaign includes a customized television roadblock; print, radio, online placements; national book retailer and publishing tie-ins; in addition to an online gaming element.

--A January 11th media roadblock to promote the series and its spin on the truth beyond forensics involves such media as broadcast and cable morning news shows, newspaper and national radio and on-line placements.

--Harry knows all too well that science can't explain everything. The campaign reveals, "when leads fail, and evidence lies�with a little bit of magic, he can solve the biggest crimes." In a series of customized off-channel spots prominently appearing within 'CSI' and other procedural crime drama strips, Harry Dresden offers to come to the rescue when cases go cold on popular syndicated crime dramas.

--In a mock yet heartfelt Letter to the Editor of 'Wired" and "Scientific American" magazines, Harry Dresden takes aim at skeptics who dismiss the paranormal by hiding behind science. Written specifically to address the void between science and religion, Dresden stakes his reputation on his intimate understanding of the occult and challenges the scientific community to take a broader view on the unexplained.

--Harry further builds his case or the paranormal in The Dresden Files key art spreads appearing in various consumer magazines.

--A partnership with Barnes and Noble includes national in-store promotion of Jim Butcher's upcoming Penguin Books novel with Dresden series tie-in.

--Fans can join Dresden's battle against the forces of darkness in an interactive, online game of Soul Pool. Help Harry beat the devil and save the girl's soul at www.TheDresdenFiles.com

--The supernatural invades the Internet when SCI FI employs the use of vibrant media to hijack keywords into the unknown. SCI FI has also purchased key words such as "Harry" and "wizard."

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2007]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BATTLESTAR GALACTICA (SYFY)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DRESDEN FILES, THE (SYFY)











[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 01:05 PM]
The "Supergirl" Cast Adds Two New Members - Chyler Leigh & David Harewood
They'll play Alexandra "Alex" Danvers and Hank Henshaw, respectively.

[02/26/15 - 12:57 PM]
The Dysfunctional Dollanganger Saga Returns to Lifetime(R) with Premieres of Original Movies "If There Be Thorns" on April 5 and "Seeds of Yesterday" on April 12
The film adapt the final two novels in V.C. Andrews' iconic series about the Dollanganger family.

[02/26/15 - 12:33 PM]
ESPN's 20th Season of Major League Soccer
This season's coverage will feature a new consistent "MLS Soccer Sunday" match window: Sundays at 5 p.m. ET.

[02/26/15 - 12:17 PM]
WGN America Unveils Provocative "Salem" Key Art for Season Two
Season two of "Salem" will debut on Sunday, April 5 at 10:00/9:00c.

[02/26/15 - 11:30 AM]
CBS Announces Summer 2015 Slate
Scripted dramas "Under the Dome," "Extant" and "Zoo" are all on tap, as is a new season of "Big Brother."

[02/26/15 - 11:22 AM]
Animal Planet's "Ice Cold Gold" Returns for an Arctic-Cold Season Thursday, March 5, At 10 PM ET/PT
At the beginning of this 12-episode season, the miners are greeted with devastating news: the government sets new restrictions and takes their 13-million-dollar ruby deposit.

[02/26/15 - 10:56 AM]
ABC to Broadcast the Easter Classic Cecil B. DeMille's "The Ten Commandments" Easter Sunday, April 5
The legendary Cecil B. DeMille film from 1956 was an annual tradition for many families who gathered to watch the story of Moses every Easter.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 10:27 AM]
Starz Casts Riley Keough in Original Anthology Series "The Girlfriend Experience"
She'll play Christine Reade, a law student at the University of Chicago and an intern at a prestigious law firm, who is intrigued when a friend introduces her to the world of transactional relationships.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 09:01 AM]
Rev Run and the Family Serve Up Seconds in Cooking Channel's "Rev Run's Sunday Suppers"
Season two rolls out Wednesday, April 1 at 8:00/7:00c on the network.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.