MTV and Verizon Wireless Partner to Launch New Live Music Series 'MTV Live'
First Airing of Multi-Platform Monthly Series Featuring Fall Out Boy Set
for February 6 Across MTV Channels and Verizon Wireless V CAST
NEW YORK, Jan. 23 -- MTV and Verizon Wireless today
announced a new event series titled "MTV Live" which will feature live
artist performances from some of the biggest names in music. The monthly
series will be recorded in front of a live audience at the Hard Rock Cafe
NY in Times Square and will be presented as a multi-platform program across
MTV, MTV2, mtvU, MTV Tr3s, MTV.com and on MTV Mobile on V CAST. "MTV Live"
will be powered by Verizon Wireless and the first episode will premiere on
MTV on February 6 at 11:30pm with a commercial free performance by Fall Out
Boy. Artists Nas, Akon, and Gym Class Heroes have been booked for future
"MTV Live" will be specifically customized for each screen. In-show
features will include a live text-to-screen element that will allow Verizon
Wireless subscribers to submit comments and shout-outs from their cell
phones that will appear as a crawl across the bottom of the screen in
real-time during the show. Additionally, video footage shot on cell phones
during the performance will be edited into several of the platform
offerings. MTV Mobile on V CAST will feature exclusive performance content
from each show and will also offer artist interview segments. "MTV Live"
will be available online at http://www.mtvlive.mtv.com.
"'MTV Live' is a new way for us to connect music fans with their
favorite artists by incorporating a wide variety of on-air, online and
on-mobile elements throughout every show," said Christina Norman,
President, MTV. "This partnership with Verizon Wireless enables us to make
the biggest footprint for the artists across multiple screens and really
bring the live performance experience to our audience on different
"MTV and Verizon Wireless are two powerful brands, with significant
relationships in this rapidly changing music landscape," said Tim Rosta,
Senior Vice President, Integrated Marketing, MTV. "This program will result
in a strategic alliance that will amplify these relationships and bring new
music to a larger audience."
"Verizon Wireless is an industry leader in providing quality
entertainment for enjoyment by customers anytime, from anywhere on the
Verizon Wireless network," said John Harrobin, vice president marketing and
digital media. "By bringing "MTV Live" to the handset, we not only satisfy
the growing appetite of our customers but we also expand a relationship
with MTV that delivers fresh, creative content for V CAST customers."
"MTV Live" is executive produced by Paul A. DeBenedittis, Tony DiBari,
Tim Healy and Nancy McDonald and produced by Fearless Entertainment.
Fearless Entertainment is a full service music marketing and production
company that develops cutting edge programming and services for some of the
world's most prominent corporate and cultural organizations. Fearless
Entertainment uses music as its center point because music is both the most
personal as well as the most universal means of communicating to a target
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 120 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks are trademarks of MTV Networks. MTV Networks connects with
its audiences through its robust consumer products businesses and its more
than 95 interactive properties worldwide, including online, broadband,
wireless and interactive television services and also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.