[01/23/07 - 12:00 PM]
MTV's Breakout Hit, Rob & Big, Greenlit for Second Season on MTV and MTV2
"Rob" was cable's top draw among viewers 12-34 in its Thursday, 10:30/9:30c slot.

[via press release from MTV]

MTV's Breakout Hit, Rob & Big, Greenlit for Second Season on MTV and MTV2

Dynamic Duo Helps MTV2 Achieve Its Highest Rated Day Ever in Channel History

SANTA MONICA, Calif., Jan. 23 -- After helping MTV2 achieve its highest rated day in channel history on Monday, January 15th, Rob and Big, MTV's breakout hit series, was picked up for a second season for MTV and MTV2 beginning in Q2 2007 for 8 new episodes. Created by Jeff Tremaine, one of the creators of MTV's "Jackass" and "Wildboyz" series, this reality comedy series stars professional DC Shoes skateboarder, Rob Dyrdek and his bodyguard and best friend, Christopher "Big Black" Boykin. The show premiered on MTV and MTV2 in November 2006 and documented the hysterical daily domestic antics of this unlikely dynamic duo living together in Rob's Hollywood Hills home.

The first full season of Rob & Big reached over 70 million total viewers (P2+) and ranked #1 in its time period (Thu 10:30-11p) among P12-34 versus cable competition. Additionally it ranked #1 in its time period among Teens across all of television as well as generated nearly 5.5 million streams of Rob and Big content on MTV.com since its premiere. After offering the premiere episode as a free download on iTunes, Rob & Big quickly established a digital fanbase, becoming one of MTV's fastest and best selling shows on the service. On MTV2, Rob and Big has reached 27.7 million viewers (P2+) to date. Three of the airings of Rob and Big from Monday, January 15th, were the top ranked telecasts for the day, garnering its highest P12-34 ratings ever on the channel and helping MTV2 achieve its highest rated day in channel history. Season 2 of Rob and Big will also be available on iTunes, AOL and Amazon's UNBOX service as they air.

"Our approach to Rob and Big was to deliver their hilarious brand of reality buddy comedy across all our channels and multiple platforms," said Lois Curren, EVP Series Development, MTV. "Our audience absolutely fell in love with the charming duo's bizarre daily escapades and now, we're thrilled to bring Rob and Big back for a second season to MTV and MTV2 for more of their lovable, non-stop, comic adventures."

The story of "Rob & Big" is simple: After years of being hassled by cops for street skateboarding, Rob hired Big Black as his own personal bodyguard with one goal in mind -- to ride whenever and wherever he wanted. From that point on, this unusual twosome became instant buddies who were always by each other's side. The first season of this breakout hit on MTV and MTV2 featured Rob and Big as they adopted their lovable bulldog Meaty, threw their first house party, attempted to get in shape and even joined a dating service together.

For more information about "Rob & Big" visit http://www.mtv.com.

"Rob & Big Black" is created by Jeff Tremaine, Ruben Fleischer, Rob Dyrdek and Christopher "Big Black" Boykin. Jeff Tremaine is executive producer. Ruben Fleischer is producer. Lauren Dolgen and Heather Olander are executives in charge of production. Lois Curren is Executive Vice President for MTV Series Entertainment and Programming.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.


  [january 2007]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.