or


[01/23/07 - 12:00 PM]
MTV's Breakout Hit, Rob & Big, Greenlit for Second Season on MTV and MTV2
"Rob" was cable's top draw among viewers 12-34 in its Thursday, 10:30/9:30c slot.

[via press release from MTV]

MTV's Breakout Hit, Rob & Big, Greenlit for Second Season on MTV and MTV2

Dynamic Duo Helps MTV2 Achieve Its Highest Rated Day Ever in Channel History

SANTA MONICA, Calif., Jan. 23 -- After helping MTV2 achieve its highest rated day in channel history on Monday, January 15th, Rob and Big, MTV's breakout hit series, was picked up for a second season for MTV and MTV2 beginning in Q2 2007 for 8 new episodes. Created by Jeff Tremaine, one of the creators of MTV's "Jackass" and "Wildboyz" series, this reality comedy series stars professional DC Shoes skateboarder, Rob Dyrdek and his bodyguard and best friend, Christopher "Big Black" Boykin. The show premiered on MTV and MTV2 in November 2006 and documented the hysterical daily domestic antics of this unlikely dynamic duo living together in Rob's Hollywood Hills home.

The first full season of Rob & Big reached over 70 million total viewers (P2+) and ranked #1 in its time period (Thu 10:30-11p) among P12-34 versus cable competition. Additionally it ranked #1 in its time period among Teens across all of television as well as generated nearly 5.5 million streams of Rob and Big content on MTV.com since its premiere. After offering the premiere episode as a free download on iTunes, Rob & Big quickly established a digital fanbase, becoming one of MTV's fastest and best selling shows on the service. On MTV2, Rob and Big has reached 27.7 million viewers (P2+) to date. Three of the airings of Rob and Big from Monday, January 15th, were the top ranked telecasts for the day, garnering its highest P12-34 ratings ever on the channel and helping MTV2 achieve its highest rated day in channel history. Season 2 of Rob and Big will also be available on iTunes, AOL and Amazon's UNBOX service as they air.

"Our approach to Rob and Big was to deliver their hilarious brand of reality buddy comedy across all our channels and multiple platforms," said Lois Curren, EVP Series Development, MTV. "Our audience absolutely fell in love with the charming duo's bizarre daily escapades and now, we're thrilled to bring Rob and Big back for a second season to MTV and MTV2 for more of their lovable, non-stop, comic adventures."

The story of "Rob & Big" is simple: After years of being hassled by cops for street skateboarding, Rob hired Big Black as his own personal bodyguard with one goal in mind -- to ride whenever and wherever he wanted. From that point on, this unusual twosome became instant buddies who were always by each other's side. The first season of this breakout hit on MTV and MTV2 featured Rob and Big as they adopted their lovable bulldog Meaty, threw their first house party, attempted to get in shape and even joined a dating service together.

For more information about "Rob & Big" visit http://www.mtv.com.

"Rob & Big Black" is created by Jeff Tremaine, Ruben Fleischer, Rob Dyrdek and Christopher "Big Black" Boykin. Jeff Tremaine is executive producer. Ruben Fleischer is producer. Lauren Dolgen and Heather Olander are executives in charge of production. Lois Curren is Executive Vice President for MTV Series Entertainment and Programming.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com





  [january 2007]  
S
M
T
W
T
F
S
 


· JACKASS (MTV)
· ROB & BIG (MTV)
· WILDBOYZ (MTV2)











[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 07:56 PM]
Nickelodeon's 28th Annual Kids' Choice Awards Winners
Kids from around the world cast more than 500 million votes, a record-breaking tally.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 11:21 PM]
Development Update: Friday, March 27
Updates include: Ernie Hudson bound for "Delores & Jermaine" at ABC; Corbin Bernsen cast in HBO's "Living on Video"; and AMC gives the moniker "Fear the Walking Dead" to the franchise's upcoming spin-off.

[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.