TBS and TNT Put a Sizzle in January as Ad-Supported Cable�s Top Networks among Key Adult Demos
January 30, 2007
TNT and TBS dominated the ad-supported cable world in January, with TBS�s comedy slate propelling the network to the top spot among adults 18-49 in total day and TNT�s highly charged dramas earning it a place at the top among adults 25-54, according to data from Nielsen Media Research. Notable among the networks� successes this month is the Sunday, Jan. 28, simulcast of the 13th Annual Screen Actors Guild Awards�, which topped last year�s record-setting performance with more than 5.8 million viewers and now ranks as the most-watched telecast of the ceremony since it came to cable in 1998.
Ratings highlights for TNT and TBS:
� In January, TNT continued the success it enjoyed in 2006 by ranking as ad-supported cable�s #1 network in total day delivery of adults 25-54 (626,000).
�TBS scored a big victory by ranking as ad-supported cable�s top network for the month among adults 18-49 (595,000) in total day, with TNT coming in a close second (589,000).
�The Sunday, Jan. 28, live TBS/TNT simulcast of the 13th Annual Screen Actors Guild Awards scored big as the week�s top entertainment program with its combined audience:
Demo TNT TBS Combined
Adults 18-49 1,404,000 1,215,000 2,619,000
Adults 25-54 1,682,000 1,362,000 3,044,000
Persons 2+ 3,353,000 2,529,000 5,882,000
Households 2,474,000 1,855,000 4,329,000
�This year�s Screen Actors Guild Awards set a new cable benchmark for the ceremony, earning the annual celebration�s highest deliveries of viewers, households and adults 25-54 since the ceremony since coming to cable in 1998. When compared to last year�s TBS/TNT simulcast, adults 25-54 were up 7 percent, persons 2+ up 8 percent and households up 3 percent.
�TBS�s Saturday, Jan. 27, telecast of the movie Men in Black II blasted the competition by ranking as ad-supported cable�s top movie of the month among adults 18-49 (2,361,000); adults 25-54 (2,248,000); and persons 2+ (4,158,000). It also ranked as the top entertainment program for the week among adults 18-49 and adults 25-54.
�For the final week of January, TBS ranked as ad-supported cable�s #1 network among adults 18-49 (669,000) in total day, while TNT ranked #1 among adults 25-54 (628,000).
TBS, a division of Turner Broadcasting System, Inc., is television�s �very funny� network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series like My Boys and 10 Items or Less; specials and special events, such as Funniest Commercials of the Year and The Comedy Festival in Las Vegas; blockbuster movies; and hosted movie showcases.
Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the acclaimed detective drama The Closer, starring Golden Globe? winner and Emmy� and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saving Grace, an edgy new drama starring Oscar�-winner Holly Hunter; Heartland, a powerful medical drama with Treat Williams and Kari Matchett; and this summer�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.
Ratings Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)