or


[01/31/07 - 01:26 PM]
NBC.com Extends Program Reach Online as New Independent Research Shows That 78 Percent of Rewind Users Watch Episodes Missed on Broadcast Television
Also: 26% have re-watched an episode after watching the broadcast and 34% used the online player to watch a show they had never seen before.

[via press release from NBC]

NBC.COM EXTENDS PROGRAM REACH ONLINE AS NEW INDEPENDENT RESEARCH SHOWS THAT 78 PERCENT OF REWIND USERS WATCH EPISODES MISSED ON BROADCAST TELEVISION

Data Also Shows NBC Rewind Audience Builds On NBC Primetime's Upscale Audience By Skewing Younger, More Male and Higher Educated Than General Internet Users

BURBANK, Calif. - January 31, 2007 - NBC.com today announced new research findings for users of its NBC Rewind full-length episode video player. A full 78 percent of its online users have watched an episode they had missed on broadcast television, expanding the reach of NBC Entertainment programming on the Net. Further, 26 percent have re-watched an episode after watching the broadcast and 34 percent used the online player to watch a show they had never seen before. In addition, Rewind users built upon NBC Primetime's already upscale audience by skewing younger, more male and higher educated than average television and internet audiences.

The announcements were made by Jeff Gaspin, President NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

"Our viewers responded strongly to the streaming video on our site," said Gaspin. "Contrary to conventional wisdom, consumers are ready to watch long-form entertainment on the web and we plan on making more available. We're especially encouraged by this research and believe that we've only seen the tip of the iceberg on this new platform."

Since NBC Rewind's debut on October 1, 2006, 6.9 million unique users have streamed nearly 42 million full-episode videos. The average time spent per visit in December 2006 averaged 35 minutes for NBC Rewind -- the third straight month the figure had increased. Usage of NBC Rewind helped make NBC.com the number one broadcast network website in December 2006 and the third ranking television site overall, behind AOL TV and MSN TV and ahead of Yahoo!TV and ABC.com, according to comScore Media Metrix.

From an advertising perspective, 81 percent recall the pre-roll ads after two or more exposures. And 72 percent agree that Rewind ads are less disruptive than traditional advertising while over 40 percent agree that ads are easy to remember, seamlessly integrated and caught their attention. More than 60 percent of users always watch the full episode when viewing in on Rewind.

In addition to full episodes of "Heroes," "30 Rock," "Friday Night Lights," "Las Vegas," "Studio 60" and "My Name Is Earl," NBC.com will be making more episodes of its programming available for streaming in 2007, including selected episodes of "Grease: You're The One That I Want" and "The Apprentice."

Insight Express provided the independent research study.





  [january 2007]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· APPRENTICE, THE (NBC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· GREASE: YOU'RE THE ONE THAT I WANT (NBC)
· HEROES (NBC)
· LAS VEGAS (NBC)
· MY NAME IS EARL (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)





[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/29/16 - 07:01 AM]
Sandra Oh Set to Guest Star in a Multi-Episode Arc on the Third Season of ABC's "American Crime"
Set in Alamance County, North Carolina, Oh will play Abby Tanaka, a social worker who runs a local shelter dedicated to housing victims of domestic abuse in the face of community indifference.

[09/29/16 - 06:31 AM]
ABC Announces October Slate for the ABC App, Including First Seasons of "The Bachelor" and "The Bachelorette," and Two New ABCd Comedies
The network is also introducing two new ABCd original short-form comedies, "Broken" and "Serious Music."

[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.