THE CW AND T-MOBILE USA PARTNER FOR MULTIMEDIA TRIVIA CHALLENGE "THE GILMORE GUIDE TO POP CULTURE" EXCLUSIVELY AT CWTV.COM

Users Watch Clips from The CW's Hit Series "Gilmore Girls" and Answer Trivia Questions Testing Their Pop Culture Knowledge

January 31, 2007 (Burbank, California) - The CW and T-Mobile USA, Inc. invite fans to put their knowledge of movies, television, music and all things pop culture to the test in "The Gilmore Guide to Pop Culture," exclusively on CWTV.com.

Each week at www.cwtv.com/t-mobile, users can watch eight video clips from the hit CW series "Gilmore Girls," which is famous for its rapid-fire, pop culture-laden dialogue. Following each clip, users must race against the clock to answer a trivia question based on the scene they just watched.

After answering the question or when time expires, the correct answer will appear, featuring multiple pop culture layers via additional references and links that allow the user to learn more about each topic. Each Tuesday through March 6, eight new video clips from the show and eight new trivia questions will be posted to the site.

Fans can also check out personalized song lists of the characters from "Gilmore Girls" and download those songs for ringtones by accessing t-zones on their T-Mobile phone, or by signing into My T-Mobile (http://my.t-mobile.com/), checking out the HiFi Ringers� section.*

* Capable handset required; separate charges apply.