or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)









[04/17/14 - 03:04 PM]
Season Two of "Paternity Court with Lauren Lake" Begins Production in Atlanta This Summer
Presiding judge Lauren Lake will once again take her place on the bench, helping families come together to sort out complicated relationships and find resolution in their lives.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 02:22 PM]
Exclusive World Premiere of Hour-Long Special "SuperSong" Starring Ricky Martin Launches on Crackle April 21
"SuperSong" takes viewers behind-the-scenes with global superstar Ricky Martin and music producer Salaam Remi as they record SuperSong contest winner Elijah King's winning track.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 01:30 PM]
TBS Hit Series "Sullivan & Son" to Welcome Back Guest Stars Kunal Nayyar, Ken Jeong and Billy Gardell
The series is set to launch its third season with back-to-back episodes Tuesday, June 24 at 10:00/9:00c.

[04/17/14 - 01:04 PM]
Amazon Fire TV's Voice Search Gets New Partners
Hulu Plus, Crackle, and SHOWTIME ANYTIME are joining VEVO in integrating their full catalogs into Fire TV's unified voice search.

[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.