or


[02/05/07 - 06:05 PM]
CBS and the Electric Sheep Company Partner to Create First Machinima Advertising Promo for Major TV Series
Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live "avatar" actors.

[via press release from CBS]

CBS AND THE ELECTRIC SHEEP COMPANY PARTNER TO CREATE FIRST MACHINIMA ADVERTISING PROMO FOR MAJOR TV SERIES

CBS Uses Second Life's Virtual World to Develop A Machinima (machine+cinema) Super Bowl XLI Pre-game Promotional Spot for Two and a Half Men

The Electric Sheep Company, a leading creator of virtual world content, has teamed up with CBS Television to create the first on-air machinima promotion for a major television network series. The 20-second spot for Two and a Half Men aired during the pre-game special for Super Bowl XLI on Sunday, February 4, 2007 on CBS. Machinima (machine+cinema) is 3D filmmaking within a virtual environment where computer-generated images are captured in real-time, using live 'avatar' actors.

The promotional spot, recorded in high-definition (HD), was 'filmed' inside Second Life, an online virtual world, and features avatar representations of Charlie Sheen and Jon Cryer as their characters in Two and a Half Men, Charlie and Alan Harper. Accompanying their avatar replicas was a voice-over with the Two and a Half Men stars' real voices. The script features Alan Harper exploring the potential of the virtual world, while his brother Charlie Harper enjoys some female company and champagne -- just as he does on the TV series.

"This is the first time that footage filmed in a virtual world and avatar actors have been used to promote a primetime network TV program," said Sibley Verbeck, CEO of The Electric Sheep Company. "This shows machinima is coming of age as a new digital medium. Machinima appearing in a Super Bowl spot is certainly a milestone for the industry and shows that virtual worlds have penetrated mainstream media as a way for major brands to represent themselves."

"By working with The Electric Sheep Company, we've discovered an exciting technology to create eye-catching, innovative promotion for our series," commented George Schweitzer, President of the CBS Marketing Group. "This is another example of the network and digital platforms converging in a unique and entertaining manner around popular program content."

In addition to CBS, The Electric Sheep Company has brought many organizations into virtual worlds, including AOL, Reuters, Nissan, Sony, Starwood Hotels and many others.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

About The Electric Sheep Company

The Electric Sheep Company is an interactive agency that seeks innovative solutions that combine technology and community to represent organizations in 3D online worlds. Founded in April 2005, The Electric Sheep Company was created to help organizations find ways to use virtual worlds to realize their operational, educational and marketing goals. Customers include AOL, Reuters, Nissan, Sony, Starwood Hotels and many others. Based in New York, The Electric Sheep Company employs a staff of 50 that works together to meet the development, design and consulting needs of its customers. To learn more about The Electric Sheep Company, visit http://www.electricsheepcompany.com/.

To watch the "Two and A Half Men" Virtual Promo, click on the following link: http://www.youtube.com/watch?v=dJ_ZeBQvtDQ





  [february 2007]  
S
M
T
W
T
F
S
    


· TWO AND A HALF MEN (CBS)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.