or


[02/12/07 - 10:14 AM]
Cartoon Network and the Fda Encourage Kids to Spot the Block
The pair are teaming for a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices.

[via press release from Cartoon Network]

Cartoon Network and the FDA Encourage Kids to SPOT THE BLOCK

A First of Its Kind Co-Branded Nutrition Awareness Campaign to Kick off Feb. 14

Cartoon Network and the Food and Drug Administration (FDA) are unrolling a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices. Known as SPOT THE BLOCK, the campaign uses online and customized public education on-air spots featuring characters from popular programs like Foster�s Home for Imaginary Friends to promote portion control and a healthy eating lifestyle. This first of its kind partnership between Cartoon Network and the FDA kicks off on Feb. 14.

SPOT THE BLOCK will feature two public education on-air spots produced by Cartoon Network and showcase favorite characters from the network�s original programming lineup. The first on-air spot, �SPOT THE BLOCK, YO!� includes a funky, soulful song, ala School House Rock!, performed by characters from the award-winning original series, Foster�s Home for Imaginary Friends, The Grim Adventures of Billy and Mandy, Camp Lazlo, and My Gym Partner�s a Monkey. The fun song and dance number demonstrates where to look for (�spot�) the Nutrition Facts label (the �block�) and the useful information it contains to help kids and tweens make healthy food choices. Creative components for the second public education on-air spot unveiled later in the year will be available at a later date.

SPOT THE BLOCK will also feature a custom micro site. The online destination will offer kids the opportunity to engage with the FDA�s key messaging and offer tools to enable them to better understand the Nutrition Facts label on their favorite foods.

�We�re extremely honored that the FDA has selected Cartoon Network as their media partner for communicating these important nutrition messages directly to kids and tweens,� said Mark Lazarus, president of Turner Entertainment Group. �The SPOT THE BLOCK campaign fits in with our overall commitment to kids and Cartoon Network�s GET ANIMATED program, which helps to teach and inspire kids to get healthy, active and involved; and our beloved characters are the perfect ones to deliver such a message.�

"Spot the Block is strategically created for tweens (ages 9 -13) who are asserting their independence in ways such as buying and preparing their own food,� explained Janice Hamilton, President of JMH Education, the agency that created the program on behalf of the FDA. "It's the ideal age for engaging kids via the media they most interact with - the Internet and TV."

Launched in February 2005, Cartoon Network�s GET ANIMATED provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others. Featuring the network�s roster of popular cartoon characters, GET ANIMATED currently includes multiple animated PSAs, a mobile tour, community programs and its 2006 Rescuing Recess initiative. For more information, please visit www.GetAnimated.com.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [february 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[06/29/15 - 01:11 PM]
FOX Sports Announces Broadcast Teams for FIFA Women's World Cup 2015 Semifinals, Final and Third-Place Match
Coverage of the semifinals begins this Tuesday, June 30.

[06/29/15 - 01:09 PM]
Comedy Central Is Coming to San Diego Comic-Con!
Comedy Central's no-badge-required, free and open to the public event, #ComedyCentralCon will take place from 11:00 a.m.-8:00 p.m. on Friday, July 10 and Saturday, July 11 at The San Diego Wine & Culinary Center directly across from the Convention Center.

[06/29/15 - 11:54 AM]
Great American Country Hits the Road Again with New Original Series, "Going RV"
The series returns to the network with 12 new half-hour episodes beginning Wednesday, July 8.

[06/29/15 - 11:39 AM]
Video: WGN America Releases First Promo for the "Prime Crime" Line-Up Featuring Coveted Acquistions "Elementary" and "Person of Interest" Airing This Fall
The two popular procedurals, which will join fan-favorite "Blue Bloods" on weekdays in prime, will give viewers a binge-worthy opportunity to watch these series from the very beginning, diving into the cases and capers that unfold.

[06/29/15 - 11:34 AM]
Twentieth Century Fox Television Signs "Empire" Co-Creator Lee Daniels to Multiyear Overall Deal
Under the extensive pact, he will develop, write, direct and supervise new projects for the studio under his Lee Daniels Entertainment banner.

[06/29/15 - 11:32 AM]
Discovery Channel Drives Back in Time with "Cuban Chrome"
Produced by Pilgrim Studios, the project is the first American television series to be produced entirely on location in Cuba.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 11:30 AM]
"Conan" at Comic-Con to Feature Casts of "Hunger Games," "Game of Thrones" and The Walking Dead"
In addition, the show will welcome a special surprise cast from an upcoming film to be unveiled in San Diego.

[06/29/15 - 11:04 AM]
NBC Ending Its Business Relationship with Donald Trump
The annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.

[06/29/15 - 10:56 AM]
Discovery Family Acquires "Dream Defenders" from Tiny Island Productions
The series follows 14-year-old twins Zoey and Zane Mercer through their dual dimension adventures - in both the 'Realworld' of Meridian, and the fantastical universes of the 'Dreamworld'.

[06/29/15 - 10:49 AM]
Hit Series "Total Divas" Moves to Tuesdays at 9PM ET/PT When Season 4 Premieres July 7th on E!
The Bella Twins(TM) (Nikki and Brie Bella), Natalya(TM) (Nattie), Eva Marie(TM), Paige(TM), Alicia Fox(TM), and Naomi(TM) (Trinity) are back and ready to heat up the summer.

[06/29/15 - 10:33 AM]
Oxygen Media "Tippy Toes" Into Miami's Most Stylish Salon with the Series Premiere of "Boss Nails" Tuesday August 11 at 9PM ET/PT
The series follows 26-year-old Dana Cody, the glamorous and sassy owner of Tippie Toes Beauty Lounge in Miami.

[06/29/15 - 10:20 AM]
Warner Bros. & Comic-Con Unveil Official Bags for SDCC 2015
"The 100," "Arrow," "The Flash," "Gotham," "Lucifer," "The Originals," "Supergirl," "Supernatural" and "The Vampire Diaries" are among the featured properties.

[06/29/15 - 10:00 AM]
Ed Sheeran Joins All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
The six time Grammy nominated singer joins Dierks Bentley, Kelly Clarkson, Brad Paisley, Flo Rida and Meghan Trainor.

[06/29/15 - 09:39 AM]
Video: "Tig" - Main Trailer - Netflix
Comedian Tig Notaro finds life in the face of death in the Netflix original documentary "Tig," premiering Friday, July 17 only on Netflix.