or


[02/12/07 - 10:14 AM]
Cartoon Network and the Fda Encourage Kids to Spot the Block
The pair are teaming for a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices.

[via press release from Cartoon Network]

Cartoon Network and the FDA Encourage Kids to SPOT THE BLOCK

A First of Its Kind Co-Branded Nutrition Awareness Campaign to Kick off Feb. 14

Cartoon Network and the Food and Drug Administration (FDA) are unrolling a public education campaign this February that encourages kids and tweens to use the Nutrition Facts information on the food label to make healthier food choices. Known as SPOT THE BLOCK, the campaign uses online and customized public education on-air spots featuring characters from popular programs like Foster�s Home for Imaginary Friends to promote portion control and a healthy eating lifestyle. This first of its kind partnership between Cartoon Network and the FDA kicks off on Feb. 14.

SPOT THE BLOCK will feature two public education on-air spots produced by Cartoon Network and showcase favorite characters from the network�s original programming lineup. The first on-air spot, �SPOT THE BLOCK, YO!� includes a funky, soulful song, ala School House Rock!, performed by characters from the award-winning original series, Foster�s Home for Imaginary Friends, The Grim Adventures of Billy and Mandy, Camp Lazlo, and My Gym Partner�s a Monkey. The fun song and dance number demonstrates where to look for (�spot�) the Nutrition Facts label (the �block�) and the useful information it contains to help kids and tweens make healthy food choices. Creative components for the second public education on-air spot unveiled later in the year will be available at a later date.

SPOT THE BLOCK will also feature a custom micro site. The online destination will offer kids the opportunity to engage with the FDA�s key messaging and offer tools to enable them to better understand the Nutrition Facts label on their favorite foods.

�We�re extremely honored that the FDA has selected Cartoon Network as their media partner for communicating these important nutrition messages directly to kids and tweens,� said Mark Lazarus, president of Turner Entertainment Group. �The SPOT THE BLOCK campaign fits in with our overall commitment to kids and Cartoon Network�s GET ANIMATED program, which helps to teach and inspire kids to get healthy, active and involved; and our beloved characters are the perfect ones to deliver such a message.�

"Spot the Block is strategically created for tweens (ages 9 -13) who are asserting their independence in ways such as buying and preparing their own food,� explained Janice Hamilton, President of JMH Education, the agency that created the program on behalf of the FDA. "It's the ideal age for engaging kids via the media they most interact with - the Internet and TV."

Launched in February 2005, Cartoon Network�s GET ANIMATED provides on-air, online, print and off-channel programs to teach children the value of a healthy lifestyle that includes regular exercise, good eating and helping others. Featuring the network�s roster of popular cartoon characters, GET ANIMATED currently includes multiple animated PSAs, a mobile tour, community programs and its 2006 Rescuing Recess initiative. For more information, please visit www.GetAnimated.com.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [february 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 04:10 PM]
Video: Watch First Looks at "MasterChef" Premiering Wednesday, June 1, at 9/8c, on FOX!
Judging the battle rounds will be Gordon Ramsay and Christina Tosi, who will taste for flavor, creativity and presentation.

[04/29/16 - 04:04 PM]
It's Official: Season 2 of Netflix's "The Ranch" Coming in 2017!
Co-stars Ashton Kutcher, Danny Masterson and Sam Elliott shared the news in a video message this afternoon.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 12:36 PM]
Hulu Announces Straight-to-Series Order for "The Handmaid's Tale" from MGM Television
The series will be created, executive produced and written by Bruce Miller with Daniel Wilson, Fran Sears and Warren Littlefield serving as executive producers.

[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 12:18 PM]
Showtime 2016 Summer Programming Overview
Highlights include the return of "The Circus: Inside the Greatest Political Show on Earth" on Sunday, July 10 at 8:00/7:00c.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).