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[02/12/07 - 10:00 PM]
Hallmark Original Movie Pumps Organ Donor Awareness February 14 Is National Donor Day
The network will announce other consumer campaigns leading up to the premiere of "A Stranger's Heart" on Saturday, May 5.

[via press release from The Hallmark Channel]

HALLMARK ORIGINAL MOVIE PUMPS ORGAN DONOR AWARENESS FEBRUARY 14 IS NATIONAL DONOR DAY

�A STRANGER�S HEART,� A HALLMARK ORIGINAL MOVIE, PREMIERES MAY 5

Story Of A Cynical Woman Who Gets a Second Chance at Life; Samantha Mathis, Peter Dobson, Kevin Kilner and Mary Matilyn Mouser Star In The Inspiring Story About Living in the Moment

Hallmark Channel � America�s supplier of high-quality, family programming - announced today the network plans to use its original movie, �A Stranger�s Heart,� to pump national organ donor awareness. The network is beginning by calling attention to February 14, which is designated �National Donor Day� by the U.S. Health & Human Services Department. Health & Human Services, which oversees access to the U.S. government�s information on organ and tissue donation and transplantation at www.organdonor.gov, proclaims February 14 �National Donor Day� in an effort to focus on five fundamentals of life-saving organ donation: Organ, tissues, marrow, platelets and blood.

In the first phase of the Hallmark Channel awareness campaign, the network will send thousands of Lotto Scratchers with organ donor registry cards in a package tagged �Life�s a gamble�Be a winner!� The campaign is aimed at substantially increasing available organs for transplantation through consumer messages of �Most people can donate,� �You can never be too old!� and �Don�t rule yourself out!� The network will announce other consumer campaigns leading up to the premiere of �A Stranger�s Heart,� Saturday, May 5 (9/8c).

More than 90,000 patients currently await a life-saving organ transplant. An average of 19 people die each day because not enough organs are available to meet the need. Procedures vary from state to state, but online registration is available in many states. Demand for transplants among minority populations is disproportionately high and traditional minority representation among donor pools needs to be strengthened. Hallmark Channel sees its campaigns as an opportunity to reach out to minority communities.

Hallmark Channel has announced organ donor awareness as one of two pro-social network initiatives for 2007 (Alzheimer�s Disease is the other).

�A Stranger�s Heart� is the story of Callie, a workaholic magazine writer who must undergo an operation to replace her failing heart. While waiting in the hospital for the operation, she meets other people who are awaiting transplants. Even though their optimism does not mirror Callie�s, the eclectic group takes her under their wing. When her procedure is successful, Callie becomes a new woman, literally. Although she tries to reclaim her old life, and resume the hectic pace she had become accustomed to, Callie finds that her work no longer consumes her the way it once did. Her eyes have been opened to new possibilities for her life. Now, instead, she finds herself strangely drawn to a young girl, who happens to be the heart donor�s orphaned daughter. She also finds romance � for the first time in her life � with a fellow heart transplant patient. Samantha Mathis, Kevin Kilner, Peter Dobson and Mary Matilyn Mouser star in �A Stranger�s Heart.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

-- HALLMARK CHANNEL --





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· STRANGER'S HEART, A (HALLMARK)





[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/10/16 - 07:43 AM]
"Unrivaled: Royce Gracie" Premieres Friday, February 12 at 11:00pm ET/PT on Spike
The half-hour show delves into the first family of MMA, The Gracies, and the incredible legacy they created.

[02/10/16 - 07:25 AM]
Nickelodeon's "The Halo Effect" Recognizes Florida Teen Jaylen Arnold for His Anti-Bullying Activism in "Jaylen's Challenge," Premiering Monday, Feb. 22, at 8:30 P.M. (ET/PT)
The episode profiles Arnold, a 14-year-old from Lakeland, Fla., who decided to take a stance against bullying and build a friendlier world through his organization, Jaylen's Challenge Foundation.

[02/10/16 - 06:30 AM]
Families Around the World Will Come Together with "Beat Bugs," The Netflix Original Series for Kids Inspired by the Music of The Beatles
The series features original characters and a world created by Josh Wakely, who will direct, write and produce the series.

[02/10/16 - 06:04 AM]
Amazon Orders Original Kids Series "Thunderbirds Are Go"
The series is a reinvention of the 50-year-old classic "Thunderbirds," and features the world's most famous family of heroes, International Rescue, and Rosamund Pike as Lady Penelope.

[02/10/16 - 06:00 AM]
Grammy Live(R) to Bring Music Fans Multiplatform Coverage of Music's Biggest Night(R) on Monday, Feb. 15
Grammy Live is a unique experience that complements at-home viewing for Grammy Awards viewers.

[02/09/16 - 05:00 PM]
Video: Netflix Releases Official "Fuller House" Trailer
The Fuller House cast goes back home Friday, February 26 in all territories where Netflix is available.

[02/09/16 - 03:02 PM]
ABC Proudly Announces an All-New, All-Original Animated "Frozen" Special from Walt Disney Animation Studios
The currently untitled "Frozen" special will air Holidays 2017 (date tba) on the ABC Television Network.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 02:22 PM]
Historical Series "The White Princess" Produced by Company Pictures Takes Court at Starz
Adapted from Philippa Gregory's best-selling novel of the same name and part of The Cousins' War book series, "The White Princess" tells the story of England's War of the Roses from the perspective of the women.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:18 AM]
"Hallmark Hall of Fame" Moves to Hallmark Channel
As part of this agreement, Crown Media Productions, the in-house production unit of Crown Media, will develop and produce future Hallmark Hall of Fame movies.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 11:00 AM]
"The Late Show EP," Featuring Six Original Songs by Jon Batiste and Stay Human, Available Now for Purchase and Streaming
The album, which was recorded in January at Avatar Studios and The Ed Sullivan Theater in New York, is now available for purchase on iTunes, Amazon Music and Google Play.

[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.