[02/12/07 - 10:00 PM]
Hallmark Original Movie Pumps Organ Donor Awareness February 14 Is National Donor Day
The network will announce other consumer campaigns leading up to the premiere of "A Stranger's Heart" on Saturday, May 5.

[via press release from The Hallmark Channel]



Story Of A Cynical Woman Who Gets a Second Chance at Life; Samantha Mathis, Peter Dobson, Kevin Kilner and Mary Matilyn Mouser Star In The Inspiring Story About Living in the Moment

Hallmark Channel � America�s supplier of high-quality, family programming - announced today the network plans to use its original movie, �A Stranger�s Heart,� to pump national organ donor awareness. The network is beginning by calling attention to February 14, which is designated �National Donor Day� by the U.S. Health & Human Services Department. Health & Human Services, which oversees access to the U.S. government�s information on organ and tissue donation and transplantation at www.organdonor.gov, proclaims February 14 �National Donor Day� in an effort to focus on five fundamentals of life-saving organ donation: Organ, tissues, marrow, platelets and blood.

In the first phase of the Hallmark Channel awareness campaign, the network will send thousands of Lotto Scratchers with organ donor registry cards in a package tagged �Life�s a gamble�Be a winner!� The campaign is aimed at substantially increasing available organs for transplantation through consumer messages of �Most people can donate,� �You can never be too old!� and �Don�t rule yourself out!� The network will announce other consumer campaigns leading up to the premiere of �A Stranger�s Heart,� Saturday, May 5 (9/8c).

More than 90,000 patients currently await a life-saving organ transplant. An average of 19 people die each day because not enough organs are available to meet the need. Procedures vary from state to state, but online registration is available in many states. Demand for transplants among minority populations is disproportionately high and traditional minority representation among donor pools needs to be strengthened. Hallmark Channel sees its campaigns as an opportunity to reach out to minority communities.

Hallmark Channel has announced organ donor awareness as one of two pro-social network initiatives for 2007 (Alzheimer�s Disease is the other).

�A Stranger�s Heart� is the story of Callie, a workaholic magazine writer who must undergo an operation to replace her failing heart. While waiting in the hospital for the operation, she meets other people who are awaiting transplants. Even though their optimism does not mirror Callie�s, the eclectic group takes her under their wing. When her procedure is successful, Callie becomes a new woman, literally. Although she tries to reclaim her old life, and resume the hectic pace she had become accustomed to, Callie finds that her work no longer consumes her the way it once did. Her eyes have been opened to new possibilities for her life. Now, instead, she finds herself strangely drawn to a young girl, who happens to be the heart donor�s orphaned daughter. She also finds romance � for the first time in her life � with a fellow heart transplant patient. Samantha Mathis, Kevin Kilner, Peter Dobson and Mary Matilyn Mouser star in �A Stranger�s Heart.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.


  [february 2007]  


[10/20/16 - 12:27 PM]
BBC America Debuts New Original Co-Production "Undercover" with Two-Night Premiere Event in November
Look for said event on Wednesday, November 16 and Thursday, November 17 at 8:00/7:00c.

[10/20/16 - 11:47 AM]
TLC's "Little People, Big World" Returns with the Roloffs Facing a Whole New Reality
Season 12 rolls out Tuesday, November 22 at 8:00/7:00c on the cable channel.

[10/20/16 - 11:45 AM]
GSN Adds "Wheel of Fortune" to Daytime Schedule Beginning Monday, October 24
In addition, GSN Games has launched Wheel of Fortune(R) Slots: The Ultimate Collection, a new mobile app bringing together a variety of stunning Wheel of Fortune-themed slots games and authentic elements from the TV show.

[10/20/16 - 11:14 AM]
A&E Network to Premiere New Season of Hit Series "Wahlburgers" November 16
Look for back-to-back episodes on Wednesday nights beginning at 10:00/9:00c.

[10/20/16 - 11:04 AM]
Bravo Media's "Top Chef" Announces 8 Returning Chefs Vying for Redemption on the New Season Premiering Thursday, Dec. 1 at 10PM ET/PT
It's the ultimate challenge of old blood versus new, on the Emmy and James Beard Award winning series, as the chefs head to Charleston to battle it out alongside eight talented "Top Chef" newcomers.

[10/20/16 - 09:31 AM]
CBS Orders "Salvation," A New Event Series for Broadcast in Summer 2017
A suspense thriller, the series centers on an MIT grad student and a tech superstar who bring a low-level Pentagon official a staggering discovery - that an asteroid is just six months away from colliding with Earth.

[10/20/16 - 09:07 AM]
Rise and 'Shine... Discovery's "Moonshiners" Returns Tuesday, November 15 at 9PM ET/PT
This season these master whiskey makers are putting everything on the line to evolve their craft and take their handmade liquor to the next level.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 08:33 AM]
Award-Winning Comedian Ricky Gervais Brings Brent Back! David Brent: Life on the Road Premieres on Netflix February 10, 2017
Directed, written and produced by award-winning, comedic genius Gervais, David Brent: Life on the Road sees a documentary crew catching up with the idiosyncratic David Brent from the BBC2's mockumentary "The Office."

[10/20/16 - 07:48 AM]
"Outrageous Acts of Science" Returns to Science Channel for an All New Season October 26 at 9PM
The all-new episodes show mind-blowing displays of science in action while counting down the week's Top 20 videos.

[10/20/16 - 07:35 AM]
OneRepublic to Rock Rotterdam at the 2016 MTV EMAs
The multi-platinum pop-rock quintet will join host Bebe Rehxa and previously-announced performers Bruno Mars, Shawn Mendes, DNCE, Lukas Graham and Zara Larsson on stage.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/20/16 - 07:05 AM]
Video: Netflix's "The Crown" Personal Relationships Trailer Reveals the Impact of Being Queen
"The Crown" launches exclusively on Netflix on Friday, November 4, everywhere that Netflix is available.

[10/20/16 - 06:18 AM]
SundanceTV to Feature Iconic TV Classics in New Daytime Programming Block
Said lineup will feature "M*A*S*H," "All In The Family," "The Bob Newhart Show," "The Mary Tyler Moore Show," and "The Andy Griffith Show."

[10/20/16 - 05:31 AM]
Netflix Announces Acclaimed Film Barry Will Be Available on December 16
Filmmaker Vikram Gandhi, a Columbia University alumni, was inspired to tell the story of Barack Obama's time at the university to write the story and direct this narrative feature.