or


[02/12/07 - 10:00 PM]
Hallmark Original Movie Pumps Organ Donor Awareness February 14 Is National Donor Day
The network will announce other consumer campaigns leading up to the premiere of "A Stranger's Heart" on Saturday, May 5.

[via press release from The Hallmark Channel]

HALLMARK ORIGINAL MOVIE PUMPS ORGAN DONOR AWARENESS FEBRUARY 14 IS NATIONAL DONOR DAY

�A STRANGER�S HEART,� A HALLMARK ORIGINAL MOVIE, PREMIERES MAY 5

Story Of A Cynical Woman Who Gets a Second Chance at Life; Samantha Mathis, Peter Dobson, Kevin Kilner and Mary Matilyn Mouser Star In The Inspiring Story About Living in the Moment

Hallmark Channel � America�s supplier of high-quality, family programming - announced today the network plans to use its original movie, �A Stranger�s Heart,� to pump national organ donor awareness. The network is beginning by calling attention to February 14, which is designated �National Donor Day� by the U.S. Health & Human Services Department. Health & Human Services, which oversees access to the U.S. government�s information on organ and tissue donation and transplantation at www.organdonor.gov, proclaims February 14 �National Donor Day� in an effort to focus on five fundamentals of life-saving organ donation: Organ, tissues, marrow, platelets and blood.

In the first phase of the Hallmark Channel awareness campaign, the network will send thousands of Lotto Scratchers with organ donor registry cards in a package tagged �Life�s a gamble�Be a winner!� The campaign is aimed at substantially increasing available organs for transplantation through consumer messages of �Most people can donate,� �You can never be too old!� and �Don�t rule yourself out!� The network will announce other consumer campaigns leading up to the premiere of �A Stranger�s Heart,� Saturday, May 5 (9/8c).

More than 90,000 patients currently await a life-saving organ transplant. An average of 19 people die each day because not enough organs are available to meet the need. Procedures vary from state to state, but online registration is available in many states. Demand for transplants among minority populations is disproportionately high and traditional minority representation among donor pools needs to be strengthened. Hallmark Channel sees its campaigns as an opportunity to reach out to minority communities.

Hallmark Channel has announced organ donor awareness as one of two pro-social network initiatives for 2007 (Alzheimer�s Disease is the other).

�A Stranger�s Heart� is the story of Callie, a workaholic magazine writer who must undergo an operation to replace her failing heart. While waiting in the hospital for the operation, she meets other people who are awaiting transplants. Even though their optimism does not mirror Callie�s, the eclectic group takes her under their wing. When her procedure is successful, Callie becomes a new woman, literally. Although she tries to reclaim her old life, and resume the hectic pace she had become accustomed to, Callie finds that her work no longer consumes her the way it once did. Her eyes have been opened to new possibilities for her life. Now, instead, she finds herself strangely drawn to a young girl, who happens to be the heart donor�s orphaned daughter. She also finds romance � for the first time in her life � with a fellow heart transplant patient. Samantha Mathis, Kevin Kilner, Peter Dobson and Mary Matilyn Mouser star in �A Stranger�s Heart.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

-- HALLMARK CHANNEL --





  [february 2007]  
S
M
T
W
T
F
S
    


· STRANGER'S HEART, A (HALLMARK)





[09/21/18 - 11:15 AM]
Josh Segarra, Michael-Leon Wooley, Katerina Tannenbaum, and Tia Carrere Join RuPaul Charles in Netflix Comedy Series "AJ and the Queen"
The series is written by Michael Patrick King and RuPaul Charles who will both serve as executive producers.

[09/21/18 - 11:12 AM]
Video: Sony Crackle Releases Season Three Trailer and Key Art for Original Drama Series, "StartUp," Set to Debut with All 10 Episodes on Thursday, November 1
Joining the talented ensemble this season are Academy Award-winner and guest star Mira Sorvino, as NSA Agent Rebecca Stroud who has come to investigate ArakNet.

[09/21/18 - 10:04 AM]
"Mysteries of the Abandoned" Returning for Season Three Tuesday, October 2nd at 9PM on Science Channel
The series features stories behind some of the world's most amazing engineering marvels, why they were built, and why they were eventually no longer of use.

[09/21/18 - 10:03 AM]
"Saturday Night Live" Adds Ego Nwodim as Featured Player
"SNL" also added Alan Linic, Alison Gates, Eli Mandel and Bowen Yang as writers.

[09/21/18 - 09:12 AM]
Video: YouTube Original Series "Wayne" Debuts Teaser Trailer for New Action Comedy Series
The series will launch on YouTube Premium in January 2019.

[09/21/18 - 09:12 AM]
"Queen of the World," Landmark Documentary on Her Majesty Queen Elizabeth II, Debuts Oct. 1, Exclusively on HBO in the U.S.
The documentary tells the story of how the Commonwealth and its growth have been a central focus and passion throughout Her Majesty's life.

[09/21/18 - 09:01 AM]
Melissa Joan Hart & Sean Astin to Star in "No Good Nick," A New Live Action Comedy Series for Netflix
The series revolves around a family that welcomes a 13-year-old into their family before realizing she is a street-smart con artist with a secret agenda.

[09/21/18 - 09:00 AM]
A&E Network Orders 450 Additional Hours of "Live PD" - #1 Series on Cable Friday and Saturday Nights - From MGM's Big Fish Entertainment
Totaling 450 hours, the deal extends the series' run into 2019, with the new order bringing the number of commissioned episodes to 293 to date.

[09/21/18 - 08:27 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top All-Repeat Competition
The Eye's summer mainstay is the only original last night.

[09/21/18 - 08:00 AM]
Disney Channel Hatches a Third Season of Emmy(R) Award-Nominated "DuckTales" Prior to Its Season Two Premiere
Guest stars this season include Julie Bowen, Edgar Wright, Jack McBrayer, John Hodgman and Jameela Jamil.

[09/21/18 - 07:58 AM]
Ina Garten and "Barefoot Contessa: Cook Like a Pro" Return for a Third Season Sunday, October 21st at 12:30PM ET/PT on Food Network
Emily Blunt, Lin-Manuel Miranda, Rob Marshall, and John DeLuca are among those slated to drop by the new season.

[09/21/18 - 07:05 AM]
"Yankee," Latest Netflix Original, Starts Production in Mexico City
"Yankee" is the story of Malcolm Moriarty (Pablo Lyle), a young entrepreneur from the United States who, to protect his family, crossed the border into Mexico and became a drug lord.

[09/20/18 - 02:39 PM]
Bravo Media Falls for the Garden State with the Return of "The Real Housewives of New Jersey" Premiering Wednesday, November 7 at 9PM ET/PT
Teresa Giudice, Melissa Gorga, Dolores Catania and Margaret Josephs are joined by new housewives Jennifer Aydin and Jackie Goldschneider along with everyone's favorite friend Danielle Staub.

[09/20/18 - 01:54 PM]
The United States Secret Service Grants National Geographic Unprecedented Access for New Special "United States Secret Service: On the Front Line"
The two-hour special premieres Sunday, October 14 at 9:00/8:00c on the cable channel.

[09/20/18 - 01:00 PM]
There Are Two Kinds of People in the World: The Living and the Dead. Learn All About It in "Spectros," New Netflix Brazilian Original Series
Douglas Petrie will partner with renowned Brazilian production company Moonshot Pictures in the upcoming eight-episode series.