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[02/12/07 - 10:00 PM]
Hallmark Original Movie Pumps Organ Donor Awareness February 14 Is National Donor Day
The network will announce other consumer campaigns leading up to the premiere of "A Stranger's Heart" on Saturday, May 5.

[via press release from The Hallmark Channel]

HALLMARK ORIGINAL MOVIE PUMPS ORGAN DONOR AWARENESS FEBRUARY 14 IS NATIONAL DONOR DAY

�A STRANGER�S HEART,� A HALLMARK ORIGINAL MOVIE, PREMIERES MAY 5

Story Of A Cynical Woman Who Gets a Second Chance at Life; Samantha Mathis, Peter Dobson, Kevin Kilner and Mary Matilyn Mouser Star In The Inspiring Story About Living in the Moment

Hallmark Channel � America�s supplier of high-quality, family programming - announced today the network plans to use its original movie, �A Stranger�s Heart,� to pump national organ donor awareness. The network is beginning by calling attention to February 14, which is designated �National Donor Day� by the U.S. Health & Human Services Department. Health & Human Services, which oversees access to the U.S. government�s information on organ and tissue donation and transplantation at www.organdonor.gov, proclaims February 14 �National Donor Day� in an effort to focus on five fundamentals of life-saving organ donation: Organ, tissues, marrow, platelets and blood.

In the first phase of the Hallmark Channel awareness campaign, the network will send thousands of Lotto Scratchers with organ donor registry cards in a package tagged �Life�s a gamble�Be a winner!� The campaign is aimed at substantially increasing available organs for transplantation through consumer messages of �Most people can donate,� �You can never be too old!� and �Don�t rule yourself out!� The network will announce other consumer campaigns leading up to the premiere of �A Stranger�s Heart,� Saturday, May 5 (9/8c).

More than 90,000 patients currently await a life-saving organ transplant. An average of 19 people die each day because not enough organs are available to meet the need. Procedures vary from state to state, but online registration is available in many states. Demand for transplants among minority populations is disproportionately high and traditional minority representation among donor pools needs to be strengthened. Hallmark Channel sees its campaigns as an opportunity to reach out to minority communities.

Hallmark Channel has announced organ donor awareness as one of two pro-social network initiatives for 2007 (Alzheimer�s Disease is the other).

�A Stranger�s Heart� is the story of Callie, a workaholic magazine writer who must undergo an operation to replace her failing heart. While waiting in the hospital for the operation, she meets other people who are awaiting transplants. Even though their optimism does not mirror Callie�s, the eclectic group takes her under their wing. When her procedure is successful, Callie becomes a new woman, literally. Although she tries to reclaim her old life, and resume the hectic pace she had become accustomed to, Callie finds that her work no longer consumes her the way it once did. Her eyes have been opened to new possibilities for her life. Now, instead, she finds herself strangely drawn to a young girl, who happens to be the heart donor�s orphaned daughter. She also finds romance � for the first time in her life � with a fellow heart transplant patient. Samantha Mathis, Kevin Kilner, Peter Dobson and Mary Matilyn Mouser star in �A Stranger�s Heart.�

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

-- HALLMARK CHANNEL --





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· STRANGER'S HEART, A (HALLMARK)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.