or


[02/21/07 - 10:49 AM]
Rodale and VH1 to Launch the Celebrity Fit Club Online Weight Loss Service Based on VH1's Hit Series
The subscription-based weight loss site will launch in early April to coincide with the debut of "Celebrity Fit Club 5" premiering Sundy, April 15.

[via press release from VH1]

Rodale and VH1 to Launch The Celebrity Fit Club Online Weight Loss Service Based on VH1's Hit Series

Fans Will Be Able To Access Advice on Celebrityfitclub.com From The Top-Rated Show's Medical and Health Experts to Customize Their Exercise, Diet and Wellness Plans

NEW YORK, Feb. 21 -- Rodale Inc., the authoritative source for trusted content in health and wellness worldwide, VH1 and St. Martin's Press today announced plans to launch celebrityfitclub.com, an online fitness and weight loss program featuring the #1 New York Times bestselling The Fat Smash Diet, written by the program's medical/diet expert Dr. Ian Smith. The show's fitness guru Harvey Walden IV and in-house psychotherapist Stacy Kaiser will also contribute to the site by providing expert advice, workout tips and planning tools for subscribers' fitness and wellness plans. Now, fans of VH1's hit TV show Celebrity Fit Club and The Fat Smash Diet, can have access to the one-of-a-kind eating plan, fitness routines and motivational advice that can lead to lifestyle changes and permanent weight loss with the subscription- based interactive celebrityfitclub.com.

The subscription-based weight loss site will launch in early April to coincide with the debut of "Celebrity Fit Club 5" premiering April 15, 2007. The new site will compliment VH1's existing online efforts for the show, including video clips on VSPOT at VH1.com and "Dr Ian's Diet Tips" text alerts from VH1 Mobile.

"Our viewers have grown to expect creative and interactive extensions of our on-air programming in a number of ways -- from exclusive video content on VSPOT at VH1.com, to on-the-go versions of our shows on VH1 Podcasts and VH1 Mobile," said Tom Calderone, Executive Vice President and General Manager, VH1. "Our new partnership will offer fans of Celebrity Fit Club a way to interact with other fans of the show while getting helpful tips from the show's medical and health professionals."

On Celebrity Fit Club, eight overweight stars are divided into two teams and challenged to get fit and lose weight over a 100-day period. The paid- subscription Web service features The Fat Smash Diet and gives members the tools to create a personalized diet and exercise plan designed to meet their individual goals.

"We are thrilled to be working with VH1 and St. Martin's Press to support Celebrity Fit Club through our online efforts," said Bill Ostroff, President of Rodale Interactive and Chief Marketing Officer, Rodale. "Celebrityfitclub.com is an exciting and user friendly program that allows its users to achieve their weight loss goals."

The celebrityfitclub.com interactive membership features all the tools needed to succeed, including a meal planner and tracker (day/week); an exercise planner and tracker (day/week); a weight tracker; a personal dashboard; getting-started guide and program information, along with food lists, shopping lists and more than 200 recipes. Members will be able to gain access to experts via articles, video, message boards, and customized meal plans & exercise plans. They will also be able to set and track their personal goals like weight, body fat, dress size and energy level via personalized progress charts. The site features content in nutritional, motivational and fitness categories, along with tips, frequently asked questions, video clips, articles, polls, panic button and success stories. Online community activities such as discussion boards with expert involvement, personal blogs and profiles, expert profiles and blogs will round out the site. Other featured information will include a food database, complete with nutritional information, an exercise database, and an automated phase selector.

The Fat Smash Diet is a four-phase diet plan that starts out with a natural detoxification phase to clean impurities out of the system. Once the nine-day phase is completed, the next three phases encourage the addition of everyday foods that promote significant weight loss. In just 90 days, most dieters will complete all four phases and be inspired towards a thinner lifetime of good health. Best of all, there is no calorie counting, and Dr. Smith guarantees there never will be. There are more than 50 easy-to-cook, tasty recipes in the book that make it easier to adhere to his plan.

"Dr. Ian Smith and his Fat Smash Diet have clearly struck a chord with weight conscious people everywhere. Now millions more will have the opportunity to follow his program which will be vividly brought to life via the online experience," said Matthew Shear, Senior Vice President and Publisher, St. Martin's Press.

About VH1's "Celebrity Fit Club"

VH1's Celebrity Fit Club is a one-hour reality series in which eight celebrities compete in two teams of four to lose weight and get in shape. In each episode, the celebrities attend a "Fit Camp" where they take part in a range of physical and motivational activities designed to shed pounds, increase team spirit and win prizes. The next day, they face the scales where they're individually weighed in by a panel of experts: a doctor, a psychotherapist and fitness trainer.

The cast of the upcoming "Celebrity Fit Club 5" includes Maureen McCormick (The Brady Bunch), Dustin Diamond (Saved By The Bell), Tiffany (pop star), Cledus T. Judd (country music artist), Da Brat (hip hop artist), Ross "The Intern" Mathews (The Tonight Show), Kimberley Locke (American Idol) and Warren G (rapper). The cast for season five of "Celebrity Fit Club" is our fittest yet so drill sergeant Harvey Walden IV has plans to work them harder than ever. Also back are nutritional and diet expert Dr. Ian Smith and host ANT. This season welcomes a new psychotherapist, Stacy Kaiser.

About Rodale Inc.

Rodale Inc., which was recognized by Ad Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. http://www.rodale.com.

About St. Martin's Press

Founded in 1952 by Macmillan Publishers Limited of England, St. Martin's Press is now one of the largest publishers in America. Best known for the strength and breadth of our list, the company publishes 700 titles a year, and is equally committed to finding and nurturing the first-time author as it is to bestseller publishing. St. Martin's operates eight separate imprints and utilizes the resources of six unique sales divisions, ensuring maximum exposure for its authors in the wide variety of markets for books today. Imprints include: St. Martin's Press, St. Martin's Griffin, St. Martin's Minotaur, Picador USA, Thomas Dunne Books, and Truman Talley Books. St. Martin's is part of Holtzbrinck Publishers, LLC, a group of publishing companies held by Verlagsgruppe George Von Holtzbrinck, a family owned publishing operation based in Stuttgart, Germany.

SOURCE VH1
http://www.vh1.com http://www.rodale.com





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· CELEBRITY FIT CLUB (VH1)





[01/21/19 - 08:28 AM]
Sunday's Broadcast Ratings: AFC Championship Posts Monster Numbers for CBS
Nearly 48 million viewers tune into the Eye's primetime portion of the game.

[01/20/19 - 08:31 AM]
Saturday's Broadcast Ratings: ABC Gets Boost from NBA Coverage
The Alphabet's weekly franchise puts the network on top among adults 18-49.

[01/19/19 - 08:39 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Split Adults 18-49 Crown
CBS however remains the most-watched network overall on Friday.

[01/18/19 - 11:22 PM]
Development Update: Friday, January 18
Updates include: Hulu cancels Sean Penn-led "The First"; NBC orders two single-camera comedy pilots; and Ashley Thomas, Rick Gomez bound for ABC's "NYPD Blue" sequel series.

[01/18/19 - 05:27 PM]
CBS to Double Up on "Fam" This Coming Thursday, January 24
Look for original episodes at both 8:30/7:30c and 9:30/8:30c.

[01/18/19 - 02:51 PM]
Aubrey Plaza Hosts the 34th Film Independent Spirit Awards
The 2019 Film Independent Spirit Awards will air live exclusively on IFC at 2:00 pm PT/ 5:00 pm ET on Saturday, February 23.

[01/18/19 - 12:28 PM]
New Entertainment Network Cleo TV Debuts on Saturday, January 19 with Aspirational Lifestyle Programming for Millennial Women of Color
As previously announced, Cleo TV will be broadly distributed on Comcast Xfinity.

[01/18/19 - 11:09 AM]
Watch Season 1 of "Ryan Hansen Solves Crimes on Television*" for Free on YouTube Until February 13, 2019
Said stunt is in anticipation of the show's second season launch on January 30.

[01/18/19 - 11:00 AM]
"Big Brother: Celebrity Edition" Returns with Multiplatform Coverage
"Celebrity Big Brother After Dark" premieres on Pop on Tuesday, January 22 (12:00-3:00 AM, ET/PT) with continuous live, late night coverage seven nights a week leading into the finale.

[01/18/19 - 10:56 AM]
All-New "Unsolved Mysteries" Coming to Netflix as a Global Original Documentary Series
This modern take on the classic series will maintain the chilling feeling viewers loved about the original, while also telling the stories through the lens of a premium Netflix documentary series.

[01/18/19 - 10:50 AM]
Video: Trailer - Hulu Original Comedy "PEN15"
All 10 episodes will premiere Friday, February 8, only on Hulu.

[01/18/19 - 10:43 AM]
First Look of Nicole Maines as the DC Character "Dreamer"
The costume will be first glimpsed on the January 27 episode of "Supergirl."

[01/18/19 - 10:02 AM]
History to Premiere Eight-Part Event "Jesus: His Life" on Monday, March 25
Each of the eight chapters is told from the perspective of different biblical figures, all of whom played a pivotal role in Jesus' life including Joseph, John the Baptist, Mary Mother of Jesus, Caiaphas, Judas Iscariot, Pontius Pilate, Mary Magdalene and Peter.

[01/18/19 - 09:16 AM]
Video: New Trailer Released - truTV Season 2 of "At Home with Amy Sedaris"
This season, Sedaris welcomes an impressive list of guest stars, including: Rose Byrne, Matthew Broderick, Justin Theroux, Susan Sarandon, Gillian Jacobs, Juliette Lewis, Ellie Kemper, Fred Armisen, Michael Shannon and more!

[01/18/19 - 08:15 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
The Alphabet's "A Million Little Things" gets a boost behind "Grey's Anatomy" on its new night.