or


[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (CW)











[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.