or


[02/22/07 - 11:52 AM]
The CW Re-Teams with Mediavest for New Installment of the "Cwh" Content Wrap
This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip."

[via press release from The CW]

THE CW RE-TEAMS WITH MEDIAVEST FOR NEW INSTALLMENT OF THE "CWH" CONTENT WRAP

New Wrap Sponsored by Procter & Gamble's Herbal Essences To Air During "America's Next Top Model" Premiere on February 28

February 21, 2007 (Burbank, California) ?? The CW Network and MediaVest once again partner for a brand new content wrap, which will air during the eighth cycle premiere of "America's Next Top Model," on Wednesday, Feb 28 (8:00-10:00 p.m. ET).

This new content wrap features the latest installment of the branded entertainment and popular culture mini-magazine, CWH, entitiled "C What's Hot," "C What's Happening," and "C What's Hip." The latest CWH spotlight, sponsored by Procter & Gamble's Herbal Essences, provides viewers with fashion advice and hair styling tips to prepare them for the coming beach season. This marks the fifth content wrap to be completed and aired by The CW, and the fourth to be produced through the network's partnership with MediaVest.

Mediavest was the initial partner for The CW's first content wrap, which aired on the night of The CW's launch (Sept. 20, 2006) during the seventh cycle premiere of "America's Next Top Model" and was also sponsored by Procter & Gamble's Herbal Essences. The results of this groundbreaking concept cumulatively delivered 100% retention of "Top Model's" women 18-34 audience throughout the night.

Of the four content wraps that The CW has aired, each was specifically designed and done in conjunction with four different brands to target four different demos on four different nights of the network's schedule. Each wrap produced the same desired result, 100% audience retention or better out of the program they were scheduled around.

In addition to the on-air component, the CWH franchise, a MediaVest exclusive franchise, maintains a comprehensive online presence on The CW website (http://www.cwtv.com/), including a CWH blog and newsletter, which is regularly updated with news and features about fashion trends, beauty tips and entertainment news.

About The CW:

The new CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network programs 30 hours a week over seven days. For more information, visit www.cwtv.com.

About MediaVest:

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com/.





  [february 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (VH1)





[08/19/18 - 09:15 AM]
Saturday's Broadcast Ratings: ABC Edges Competition in Viewers, Demos
A rebroadcast of "20/20" leads the night in both categories.

[08/18/18 - 09:20 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Crown
The Peacock shares in the adults 18-49 honors with ABC and CBS.

[08/17/18 - 11:23 PM]
Development Update: Friday, August 17
Updates include: Michelle Wolf, Joel McHale series canceled by Netflix; Tom Segura, Christina Pazsitzky to star in CBS comedy; and Steven Ogg to recur on TNT's "Snowpiercer."

[08/17/18 - 12:30 PM]
Fox 21 Television Studios and The Littlefield Company Option Best Selling Author Beth Macy's "Dopesick" for Television
"Every once in a while, you come across a piece of material that is that rare diamond in that it's an incredibly arresting story, and, even more, is timely and important," commented Bert Salke.

[08/17/18 - 11:18 AM]
HBO Announces Series Order for Damon Lindelof's "Watchmen"
Set in an alternate history where "superheroes" are treated as outlaws, "Watchmen" embraces the nostalgia of the original groundbreaking graphic novel while attempting to break new ground of its own.

[08/17/18 - 11:00 AM]
Disney Channel's New Family Comedy "Coop & Cami Ask the World" Set to Premiere Friday, October 12
The series follows the antics of middle-school siblings Coop and Cami Wrather, who co-host a popular online show while balancing life, family and friendship.

[08/17/18 - 10:16 AM]
Cast Announced - YouTube's Season 2 "Ryan Hansen Solves Crimes on Television*"
On tap are Jillian Bell, Rob Corddry, Jon Cryer, Rhys Darby, Donald Faison, Lucy Hale, Tom Lennon, Ken Marino, Tim Matheson, Joel McHale, Tim Meadows, Stephen Merchant, Ben Schwartz, Dax Shepard, Jessica St Clair, Pete Wentz, and Samira Wiley.

[08/17/18 - 10:08 AM]
Netflix Announces "What/If" an All New Original Drama Series Starring Renee Zellweger from Creator Mike Kelley
The social thriller explores the ripple effects of what happens when acceptable people start doing unacceptable things.

[08/17/18 - 10:01 AM]
Investigation Discovery's Fall Season Highlights
New series include "Blood Runs Cold" (Thursday, October 25) and "Deadly Silence" (Tuesday, November 13).

[08/17/18 - 09:18 AM]
"Monday Night Football" Preseason Game on ESPN Up 11 Percent Year-Over-Year
ESPN spins the numbers for Thursday, August 16.

[08/17/18 - 08:28 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory for CBS
The Eye wins the night among total viewers in addition to adults 18-49.

[08/17/18 - 08:00 AM]
"Star Wars Resistance," A New High-Flying Animated Adventure Series, Takes Flight with a One-Hour Premiere Sunday, October 7, on Disney Channel and DisneyNOW
The high-flying adventure series follows Kazuda Xiono ("Kaz"), a young pilot recruited by the Resistance for a top-secret mission to spy on the growing threat of the First Order.

[08/17/18 - 07:31 AM]
Key Art Debut - Jeremy Saulnier's Gripping Psychological Thriller "Hold the Dark," A Netflix Film Starring Jeffrey Wright, Alexander Skarsgard, Riley Keough
The latest Netflix original film debuts on Friday, September 28.

[08/16/18 - 11:30 PM]
Development Update: Thursday, August 16
Updates include: E! axes "The Royals" after four seasons; USA gives series order to "Bourne" TV series "Treadstone"; and Michael Engler to helm "The Gilded Age" at NBC.

[08/16/18 - 02:31 PM]
Starz's "Outlander" Season Four Returning November 4th!
Season four continues the story of time-traveling 20th century doctor Claire Fraser (Caitriona Balfe) and her 18th century Highlander husband Jamie Fraser (Sam Heughan), as they try to make a home for themselves in colonial America.