or


[02/26/07 - 09:53 AM]
Hallmark Channel Unveils "Make Yourself at Home " -- New On-Air Look and Campaign -- March 1
The new on-air look and campaign will reinforce the network's reputation as "a destination for quality, family-friendly programming where viewers can get comfortable and tune-in for great stories."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL UNVEILS �MAKE YOURSELF AT HOME � -- NEW ON-AIR LOOK AND CAMPAIGN -- MARCH 1

On March 1, Hallmark Channel will introduce a new on-air look and campaign with the new tagline, �Make Yourself at Home,� reinforcing the network�s reputation as a destination for quality, family-friendly programming where viewers can get comfortable and tune-in for great stories.

The new on-air campaign will be seen in every daypart and will include new music, new graphics, new colors, and, of note, creative and engaging uses of the letter �H� that capture �happy,� �humorous� and touching moments of family life, at �home� � both in celebration and in everyday activities.

The 10-, 20- and 30-second spots and interstitials feature gatherings of friends and families in an array of activities from a child walking in the rain, to friends gathering, to a Black Labrador playing hide �n seek in a pile of leaves: in a word, Hallmark Channel moments.

�Our goal was to create a campaign that was inspirational, invitational and interpretive,� said Marvin Dorson, Senior Vice President, Creative Services, Hallmark Channel. �We set out to refresh the channel�s look and to establish an environment that our audience could relate to, enjoy and feel good about. We hope that viewers will see these and smile. Also, knowing that our audiences stay tuned longer than most, we think these spots will encourage them to relax and stay even longer.�

�Marvin and his team have done a fabulous job of reflecting not only the new and invigorated spirit of the Hallmark Channel but also one that better connects us to our core values and themes such as the warmth of the home and the holidays. I have long believed a network derives its brand and personality, in part, from its interstitial programming and the other original aspects that the viewer sees between shows. This campaign perfectly reflects the best� the very best of the Hallmark brand,� said Henry Schleiff, President and CEO, Hallmark Channel.

This marks the first time since its launch in 2001 that the channel has done an extensive revamping of its on-air image and its consumer website, www.hallmarkchannel.com. Elements including design, editing, production, graphics and even new music were created and produced by the network�s in-house Creative Services Department in coordination with Spark Inc.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.





  [february 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 05:43 PM]
AT&T and HBO Reach Historic Multi-Platform Programming Agreement
The agreement renews HBO's existing contract with the AT&T DirecTV and U-verse services, and will also make all HBO and Cinemax content available on DirecTV NOW.

[08/26/16 - 03:00 PM]
New FOX Series "Pitch" and the Los Angeles Dodgers to Host "Take Your Daughter to a Game" Day at Dodger Stadium on Sunday, September 4
After the game, fans will have the exclusive chance to watch the series premiere on the Dodgers' DiamondVision screen.

[08/26/16 - 02:11 PM]
Video: Watch the All-New Promo from the Explosive Season Three Premiere of "Empire!"
The drama returns in Season Three, as the battle continues for the Soul of Empire.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 10:06 AM]
Passion Becomes a Practice for Future Veterinarians as Animal Planet Premieres "Life at Vet U"
The six-part series premieres Saturday, October 1 at 10:00/9:00c.

[08/26/16 - 10:00 AM]
E!'s "Fashion Police" Returns to Cover the 2016 MTV Video Music Awards Monday, August 29th at 8:00PM ET/PT
Co-hosts Melissa Rivers, Giuliana Rancic and Brad Goreski, along with 2016 special co-hosts NeNe Leakes and Margaret Cho, will break down the hottest and most outrageous ensembles from the awards show and after parties.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/26/16 - 09:00 AM]
Production Begins and New Casting Announced on Freeform's New Comedy Pilot "Alone Together" from the Team at The Lonely Island
Esther Povitsky, Benji Aflalo and Eben Russell serve as writers and executive producers on the pilot.

[08/26/16 - 08:19 AM]
Video: Hip Hop Rules Thursday Nights This October on WE tv
Get your first look at the new season of "Growing Up Hip Hop" plus the new series "Money Power Respect."

[08/26/16 - 06:01 AM]
Netflix Releases Key Art for "Chef's Table: France"
The four special episodes are dedicated to four of the world's most renowned French chefs and will all premiere globally on September 2.

[08/26/16 - 03:16 AM]
ITV Commissions Second Series of "Marcella" Starring Anna Friel
Set in contemporary London and boldly told with Hans Rosenfeldt's unflinchingly clear Nordic style, the new season has been commissioned for transmission on ITV in 2017.