NBC UNIVERSAL'S NEW CABLE NETWORK CHILLER GOES ONLINE WITH PREMIERE ON MARCH 1st
New Horror/Thriller Channel Launches Companion Website with Chillertv.com in Sponsorship with Lionsgate Home Entertainment and Initiative Interactive
BURBANK, Calif. � February 27, 2007 - When NBC Universal Cable launches the new horror/thriller cable network Chiller on DirectTV on March 1st, the date also marks the debut of its new companion website -- chillertv.com. While the 24-hour digital cable channel will be dedicated to the horror/thriller genre, Chillertv.com will become the designated online destination for horror fans.
The site will launch in partnership with Lionsgate Home Entertainment's "After Dark Horrorfest" and Interactive Initiative. Horror fans will be able to visit www.horrorfest.chillertv.com and sample exclusive scenes and clips from all seven DVDs before they go on sale March 27th.
"We are thrilled to have Lionsgate Home Entertainment and Initiative Interactive be sponsors of the launch of chillertv.com," said Dan Harrison, Senior Vice President, Emerging Networks, NBC Universal Cable. "This is a great example of a cross-media promotion that leverages both online and on-air in a single custom program"
"Initiative Interactive and Lionsgate Home Entertainment are excited to be a part of the thrilling launch of Chiller and Chillertv.com through the sponsorship of this custom program." said Brian Ko, Media Director at Initiative Interactive. "By combining the engaging nature of online media with Chiller and Horrorfest material, viewers will experience horror entertainment on an entirely new interactive level."
The unique custom sponsorship includes online media and on-air promotion on Chiller and chillertv.com, as well as additional promotions on-air and online on Sci Fi and USA Network. All promotions will drive to a custom-built video portal where users can sample exclusive video and other additional content from the films.
Chiller, an NBC Universal Cable channel launching on March 1, 2007, is a new entertainment cable channel dedicated to the popular horror genre, around the clock. Chiller features exclusive horror and thriller programming from "Twin Peaks," "Tales From the Crypt" and "Hitchcock Presents" to "The Shining," "Psycho" and "The Haunting." To learn more, visit: www.chillertv.com. Chiller will offer a digital triple-pack service, which features a standard definition digital channel (SD), hi-definition simulcast channel (HD), and a video-on-demand (VOD) channel offered as a digital bundle. The SD digital channel will be available March 1, 2007, with the VOD and HD offerings available later in 2007.