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Fatman Scoop and Wife Shanda Sign TV Development and First-Look DVD and Publishing Deal with MTV for 'Man and Wife'
NEW YORK, June 6 -- Fatman Scoop, made famous by his
booming baritone DJ voice, and his instantly likable wife, Shanda, have
closed a television development deal, and first-look book and DVD deal with
MTV: Music Television based on the internationally popular online "Man And
Wife" show, available at http://www.manandwife.tv. The television
development and first- look deals are designed to take advantage of the
full power of MTV's multiplatform brand reach.
Decadent, colorfully raw and born completely out of their marriage,
Scoop and wife, Shanda, created "Man And Wife" to give the audience an
interactive and insightful role into a steamy, wild and naughty
relationship.
"Fatman Scoop and Shanda are not only made for each other but are made
for television," said Tony DiSanto, Executive Vice President, MTV Series
Development & Animation. "Their hilarious and frank discussions could help
usher in a new era of public discourse on everything from sex and sexuality
to romance in a committed relationship and bring Scoop and Shanda to an
even wider audience."
"Fatman Scoop and Shanda have created a rabid fan base as a result of
their hilarious, fresh, and truthful take on relationships," said Jeff
Yapp, Executive Vice President of Program Enterprises for MTV Networks
Music Group. "We think their irreverence will translate incredibly well to
the book and DVD world."
"Man and Wife" breaks new ground as the first of their kind married
couple in the hip-hop genre discussing Sex, money, Sex, relationships, Sex,
jobs, Sex, politics, Sex, marriage ... and yes, Sex! The show, launched
earlier this year as a weekly pod cast, recently reached the 3 million
viewer mark.
"One night, when I was in bed talking to Shanda, I realized my own wife
was witty, funny and sharp," said Fatman Scoop. "My manager Charlie
Stettler loved the concept and brought producer/director and web
entrepreneur Alex Lasky on board and 'Man And Wife' was born! Now we want
to bring our expertise to an even wider audience and we think MTV offers
the perfect way to connect with today's viewers."
Fatman Scoop's booming baritone became known world wide on singles such
as "It's Like That" by Mariah Carey and "Lose Control" by Missy Elliot for
which he also won two Grammy's. Scoop's music has been featured in
blockbuster films such as "You Got Served" and "Save the Last Dance." He
has been key in many multi million dollar marketing campaigns, creating
original music and/or recording commercials for Mountain Dew, Reebok, Nike
and Bombay Sapphire, among others. Scoop has collaborated or been featured
alongside music artists and producers such as Missy Elliot, Timberland,
BabyFace, Mariah Carey, Busta Rhymes, Jermaine Dupri, Sean Paul, Ciara,
Elephant Man, Nina Sky, Ying Yang Twins, Pitbull, Faith Evans and Nick
Cannon, among others. With his relentless energy, and strong creative
presence in hip-hop world wide, Scoop continues to prove that he's an
unparalleled talent.
Shanda, a Newburgh, NY native, spent more than eight years working in
HIV/AIDS services as both a counselor and case worker. She brings to the
show her signature style of intelligent wit and sex appeal.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 135 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV
http://www.mtv.com
http://www.manandwife.tv
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