|
MTV Introduces YoMomma.TV and ShortCircuitz.MTV.com, Letting Viewers Step Into The Trash-Talking Ring or Riff on their Favorite Pop-Culture Headlines
Best User-Generated Videos to be Featured in Returning Seasons of Yo Momma,
Premiering June 11 at 6:30 p.m. ET/PT, and Short Circuitz, Premiering June
7 at 10:30 p.m. ET/PT
NEW YORK, June 8 -- Listen up all you trash-talkin' and
sketch-comedy wannabes - you need to get online if you want to get to the
front of the line.
MTV: Music Television today introduced two new user-generated
destinations - YoMomma.TV and ShortCircuitz.MTV.com - where viewers can
upload videos of themselves dishing out their best Yo Momma jokes or
starring in their own parodies of anything and everything, inspired by
those they have seen on the Nick Cannon created sketch comedy show, Short
Circuitz. The best user- generated videos will make their way into upcoming
episodes of both series on- air. The new season of "Yo Momma" will premiere
on MTV June 11th airing Mon.- Fri. at 6:30pm ET/PT, and the new and
improved "Short Circuitz" will hit the air Thursday nights starting June
7th at 10:30pm ET/PT, following the new season of "Wild N' Out" at 10pm
ET/PT.
"With YoMomma.tv and ShortCircuitz.MTV.com, we're giving our viewers a
chance to see themselves on-air and commune with other fans who share a
passion for dissin' others or creating parodies of the most seminal moments
in pop culture today," said Brian Graden, President of Entertainment for
MTV Networks' Music Group. "This parallel online and on-air experience
reflects our unique ability to use the combined power of our TV brand and
digital assets to create one unified experience that ultimately drives
deeper engagement with the MTV brand and its franchises."
The new Yo Momma and Short Circuitz sites come on the heels of the
recently announced Real World Casting site
(http://www.RealWorldCasting.com). Since May 2, almost 16,000 viewers have
submitted themselves to vie for a coveted spot as a house member in an
upcoming season of "The Real World." UGC was also at the heart of last
weekend's "2007 MTV Movie Awards." MTV, in conjunction with Yahoo! Movies
and Mark Burnett Productions, crowned Andy Signore from Ambler,
Pennsylvania as the first-ever UGC "Best Movie Spoof" category winner. More
than 400 full-length, intricate movie spoofs were submitted by viewers
spoofing a variety of dramas and comedies with more than 2 million people
viewing the spoofs online and choosing Signore's "United 300" as the best.
YoMomma.TV
At YoMomma.tv, viewers can create their own personal profiles, or enter
the famed "Battle Ring," instantly squaring off with others to deliver the
best Yo Momma jokes. The winning jokes - as determined by the community -
will be incorporated into forthcoming episodes of 'Yo Momma.'
Though YoMomma.tv is designed to offer the largest catalog of Yo Momma
jokes online, an innovative viral application will let viewers share their
best - or harshest - repertoires with others. Viewers can superimpose their
headshot on top of a virtual jokester, speak all that's on their mind, and
then email their creation to friends, embed it on their own blogs or Web
sites, or let it just live on their computer.
The new season of 'Yo Momma,' takes its game to Atlanta this season,
combing neighborhoods for the most original and skilled clowners who
rumble, street-corner style, in each hood. To jack up the stakes this
season, celebrity guests - including the Ying Yang Twins, Bow Wow and
Jermaine Dupri - will make special appearances and help decide the weekly
victors.
Short Circuitz
Short Circuitz, the ultimate TV parody destination show, extends its
reach online with the introduction of ShortCircuitz.MTV.com. Every week,
Nick Cannon and the show's producers will select user-generated submissions
and feature them on-air. In addition to national exposure alongside today's
hottest sketch players, featured viewers take home a cool thousand dollars
to help them get started on their next project.
Featuring a hilarious, rapid-fire collection of fake TV shows, phony
news reports, off-the-wall commercial spoofs, and parodies of anything and
everything else on TV, "Short Circuitz" is sketch comedy for and by the
next generation of comedy fans. The brainchild of Nick Cannon, each episode
of "Short Circuitz" features user generated TV parody sketches posted on
shortcircuitz.mtv.com and selected by Nick and his producers. Just as
YoMomma.tv will catalog the world's best Yo Momma jokes,
ShortCircuitz.MTV.com will become the ultimate collection of online
parodies, and will feature every Nick Cannon parody that ever aired.
About MTV Networks
MTV Networks, a unit of Viacom International Inc., is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 135 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, all of these networks are
trademarks of MTV Networks. MTV Networks connects with its audiences
through its robust consumer products businesses and its more than 80
interactive properties worldwide, including online, broadband, wireless and
interactive television services and also has licensing agreements, joint
ventures and syndication deals whereby all of its programming services can
be seen worldwide.
SOURCE MTV
http://www.mtv.com/
|
