or


[06/11/07 - 10:48 AM]
Oxygen and Glam Media Partner for Online Game
The "Fight Girls Fantasy League" allows participants to draft fighters from the series as players on their team and watch as they compete throughout the season.

[via press release from Oxygen]

Oxygen and Glam Media Partner for Online Game

"Fight Girls Fantasy League" Video Game to Launch June 12 on Oxygen.com and Glam.com

NEW YORK, June 11 -- Oxygen and Glam Media have partnered together to create a unique online game pegged to the premiere of Oxygen's newest original series Fight Girls, which follows ten female Muay Thai fighters as they compete for the ultimate title. The "Fight Girls Fantasy League" launches on June 12 and will run exclusively on Oxygen.com and Glam.com

The "Fight Girls Fantasy League" allows participants to draft fighters from the series as players on their team and watch as they compete throughout the season. Participants will earn or lose points based on events that take place throughout the season, like who wins the weekly competitions. The player with the most points at the end of the season will win a grand prize of $1,000.

This game is intended to acquaint viewers with the show and characters, drive buzz about the show and encourage tune-in, as well as continued interest throughout the season. The game will primarily be promoted by Glam Media and Oxygen will promote the game during each episode and banner ads on Oxygen.com. The game was developed by Fafarazzi, an online game developer and fantasy league website.

"Gaming is such a huge industry right now and we wanted to create something that tapped into that arena and also resonated with our audience," said Cynthia Ashworth, SVP of Marketing for Oxygen. "This game allows our audience to have a fully interactive experience and participate in a new way, which is something Oxygen is interested in exploring further in the future."

"As the fastest-growing property on the Web, Glam Media is committed to offering highly-engaging lifestyle entertainment for women," said Samir Arora, chairman and CEO of Glam Media. "Oxygen's Fight Girls and the unique video game and the interactive marketing campaign we've created together is a leading example of how Glam works with leading content providers and advertisers alike to create the ultimate digital experience." Premiering Tuesday, June 12th at 10:30 pm, Fight Girls chronicles ten tough female fighters who are out for the fight of their lives and attempt the impossible -- to beat the best female fighters in the world in a battle for the World Muay Thai Championship. Trained by Muay Thai guru Master Toddy, a champion and Thai native, ten women fight for the opportunity to travel to Thailand and compete in the country's historic sport also known as Thai Boxing.

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in over 72 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, The Bad Girls Club, Tori & Dean: Inn Love and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.

About Glam Media

Glam is the fastest growing lifestyle Web property reaching over 12 million unique visitors a month in the US and 22 million unique visitors worldwide and ranks second in Top 10 Women's Web properties, as measured by comScore Media Metrix. Glam Media allows people to easily browse content on its flagship website, Glam.com, by fashion, beauty, and lifestyle channels and through the Glam Publisher Network of more than 300 magazines, websites, and blogs. Glam Media is backed by blue-chip venture-capital firms leading the new media wave: Accel Partners (Facebook, BrightCove), DAG Ventures (Friendster, Plaxo), Draper Fisher Jurvetson (Skype: eBay, Technorati), Walden Venture Capital, and Information Capital (Tickle/eMode: Monster, NetObjects).

SOURCE Oxygen; Glam Media
http://www.glam.com http://oxygen.com/





  [june 2007]  
S
M
T
W
T
F
S
     


· FIGHT GIRLS (OXYGEN)









[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:46 PM]
Disney XD & Marvel to Debut Animated "Marvel's Guardians of the Galaxy"
The series debuts with a one-hour special featuring back-to-back episodes, Saturday, September 26 at 9:30 PM ET on Disney XD.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 12:36 PM]
Showtime(R) Presents "Jay Pharoah: Can I Be Me?"
This is Pharoah's first hour-long comedy special from The Cutting Room in New York City.

[07/06/15 - 12:11 PM]
Cinemax - Official "Outcast" Key Art and New Comic Book Cover Art
Get your first taste of the upcoming Robert Kirkman series based on the Skybound/Image comic.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 10:40 AM]
Video: Watch the Extended Trailer for TNT's "Public Morals," Premiering August 25 at 10/9c
Ed Burns is behind the project, which also stars Michael Rapaport and Elizabeth Masucci.

[07/06/15 - 10:32 AM]
Actor Jeffrey Dean Morgan Joins the Cast of "The Good Wife" as a Series Regular for Season Seven
Morgan will play Alex, a calm, experienced hourly investigator whom Alicia hires.

[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.