Home Box Office to Make All 26 of Its Channels Available in High Definition
June 12, 2007
Home Box Office has committed to making all 26 feeds of its HBO and Cinemax multiplex channels available in high-definition announced Bill Nelson, chairman & CEO, HBO. The rollout will begin later this year, with anticipated completion by the end of second quarter 2008.
"We have a long history of firsts in technology - satellite, multiplex and SVOD. Such a commitment reinforces our tradition of giving our customers the best programming when they want it and how they want it" said Nelson. "This move further solidifies HBO's leadership in the premium category."
Home Box Office was the first national cable network to offer HD feeds, with HBO HDTV launching in 1999 and Cinemax HDTV in 2003.
The network's all-digital multiplex packages, which showcase HBO's award-winning original series, films and documentaries and Cinemax's extensive movie library and blockbuster hits include:
HBO Branded Channels/Feeds:
HBO Signature (East/West)
HBO Comedy (East/West)
HBO Family (East/West)
HBO Zone (East/West)
HBO Latino (East/West)
Cinemax Branded Channels/Feeds:
Each of the fifteen multiplex channels has a distinct programming and on-air identity that appeal's to targeted segments of the network's broader audience, providing subscribers with even more access to the kinds of programs they want to see at no extra cost.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO and Cinemax - to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally the subscription video on demand products HBO On Demand and HBO Mobile, along with branded joint ventures, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.