or


[06/13/07 - 10:20 AM]
NBC and Nissan Announce "Superpower-Ful" Comprehensive Marketing Program for Season Two of Hit Series "Heroes"
The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption.

[via press release from NBC]

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

New York - June 13, 2007 - Nissan and NBC announced today a multi-faceted, robust 360� marketing program for season two of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

"Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms," says Steve Kerho, director of interactive media, Nissan North America. "This ongoing partnership with NBC also gives us the opportunity to introduce the all-new Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines 'Heroes.'"

"We're committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership," says Mike Pilot, president, NBC Universal Ad Sales. "This deal exemplifies the concept of having an 'upstream relationship' with our clients and shows just what can be achieved when the clients and creative teams come together early in the process."

In this one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption. To further enhance the viewer connection to the Rogue, the vehicle will be integrated into the premiere episode and driven by a main character.

Nissan will also roadblock the full episode of "Heroes" on NBC Rewind for 24 hours after the show's on-air premiere, marking the first time an advertiser has executed this type of program on NBC Rewind. In addition to more traditional advertising opportunities both on-air and online, the Nissan Rogue campaign also includes sponsorship of numerous unique off channel platforms including a "Heroes" music video and the season one DVD release. Nissan Rogue will also be involved in NBC's wireless platforms and will sponsor the Heroes 360 WAP sites.

OMD is handling the media buying and implementation for Nissan.

About Nissan North America:

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2007]  
S
M
T
W
T
F
S
     


· HEROES (NBC)











[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.