or


[06/13/07 - 10:20 AM]
NBC and Nissan Announce "Superpower-Ful" Comprehensive Marketing Program for Season Two of Hit Series "Heroes"
The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption.

[via press release from NBC]

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

New York - June 13, 2007 - Nissan and NBC announced today a multi-faceted, robust 360� marketing program for season two of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

"Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms," says Steve Kerho, director of interactive media, Nissan North America. "This ongoing partnership with NBC also gives us the opportunity to introduce the all-new Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines 'Heroes.'"

"We're committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership," says Mike Pilot, president, NBC Universal Ad Sales. "This deal exemplifies the concept of having an 'upstream relationship' with our clients and shows just what can be achieved when the clients and creative teams come together early in the process."

In this one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption. To further enhance the viewer connection to the Rogue, the vehicle will be integrated into the premiere episode and driven by a main character.

Nissan will also roadblock the full episode of "Heroes" on NBC Rewind for 24 hours after the show's on-air premiere, marking the first time an advertiser has executed this type of program on NBC Rewind. In addition to more traditional advertising opportunities both on-air and online, the Nissan Rogue campaign also includes sponsorship of numerous unique off channel platforms including a "Heroes" music video and the season one DVD release. Nissan Rogue will also be involved in NBC's wireless platforms and will sponsor the Heroes 360 WAP sites.

OMD is handling the media buying and implementation for Nissan.

About Nissan North America:

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2007]  
S
M
T
W
T
F
S
     


· HEROES (NBC)





[12/17/18 - 02:16 PM]
Statement from CBS Board of Directors
The Board of Directors of CBS has completed its investigation of former Chairman and CEO Leslie Moonves, CBS News, and cultural issues at CBS.

[12/17/18 - 01:54 PM]
HGTV Digital Platforms Offer Fans Exclusive In-Depth Coverage of "A Very Brady Renovation"
New installments will be uploaded weekly and will offer a glimpse of the full series which premieres in 2019.

[12/17/18 - 12:00 PM]
TBS Announces Season Premiere of "American Dad!"
New episodes resume Monday, February 11 at 10:00/9:00c.

[12/17/18 - 11:01 AM]
TNT and Cadence13 Announce "Root of Evil," A True Story Podcast Series and Companion to TNT's Suspense Drama "I Am the Night"
The podcast series will premiere Wednesday, February 13 and joins Turner Podcast Network's portfolio of podcasts available on Apple Podcasts and many other podcast platforms.

[12/17/18 - 11:00 AM]
CBS All Access Renews "Tell Me a Story" for a Second Season
Season two will explore a whole new set of fairy tales and characters.

[12/17/18 - 10:47 AM]
Fan Favorite "Say Yes to the Dress" Returns to TLC, Followed by a Special Crossover Premiere Episode of HGTV's New Series "Say Yes to the Nest"
The six-episode season of "Say Yes to the Nest" premieres on HGTV in March 2019.

[12/17/18 - 10:10 AM]
Make Your Friday Night Special with Jena Friedman on January 25th
Friedman is back in the second installment of "Soft Focus" that features a segment on sexual harassment in gaming and an interview with Presidential hopeful and Belizian fugitive, John McAfee.

[12/17/18 - 09:50 AM]
"Impossible Enginnering" Returns to Science Channel for Season Four Beginning January 3
The new season shines a light on the brilliant minds behind these marvels and the remarkable level of detail that goes into building these amazing feats of modern day engineering.

[12/17/18 - 09:05 AM]
ABC News Presents a Two-Hour Documentary on John F. Kennedy Jr.'s Life and Last Days, Thursday, Jan. 3
The ABC News documentary explores not only John's life but also the stressors that he was facing in his final days, from apparent turmoil in his marriage to keeping his magazine George afloat.

[12/17/18 - 09:04 AM]
"Full Frontal with Samantha Bee" Donates House to El Refugio for "Christmas on I.C.E." Holiday Special
El Refugio provides visitation to immigrants at Stewart Detention Center in the remote town of Lumpkin, Georgia, as well as free lodging and meals to friends and family members visiting their loved ones.

[12/17/18 - 08:26 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Take Top Honors
The Peacock once again wins the evening among total viewers and adults 18-49.

[12/17/18 - 08:15 AM]
Staying in Is the New Going Out! Ring in the New Year by Watching 14 Family Friendly Countdowns on Netflix
This new batch of tween content countdowns reflects Netflix's overall investment in the genre.

[12/17/18 - 07:45 AM]
Winter Heats Up With MTV's "Siesta Key"
Season two premieres Tuesday, January 22 at 9:00/8:00c with back-to-back episodes.

[12/17/18 - 07:31 AM]
It's a Wrap on "Don't Try This at Home"
Lead actors on the Netflix series include Maximilian Mundt, Lena Klenke, Danilo Kamperidis, Damian Hardung, Luna Schaller, and Bjarne Mädel.

[12/17/18 - 07:00 AM]
Netflix Original Series "The Dark Crystal: Age of Resistance" Announces Stellar Voice Cast for the Return to Jim Henson's Beloved Classic
Leading the voice cast are Taron Egerton, Anya Taylor-Joy, and Nathalie Emmanuel, as Rian, Brea and Deet, three Gelfling heroes.