or


[06/13/07 - 10:20 AM]
NBC and Nissan Announce "Superpower-Ful" Comprehensive Marketing Program for Season Two of Hit Series "Heroes"
The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption.

[via press release from NBC]

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

NBC AND NISSAN ANNOUNCE "SUPERPOWER-FUL" COMPREHENSIVE MARKETING PROGRAM FOR SEASON TWO OF HIT SERIES "HEROES"

New York - June 13, 2007 - Nissan and NBC announced today a multi-faceted, robust 360� marketing program for season two of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

"Nissan is constantly searching for opportunities to build extensive advertising partnerships that allow us to engage consumers by building brand awareness on many platforms," says Steve Kerho, director of interactive media, Nissan North America. "This ongoing partnership with NBC also gives us the opportunity to introduce the all-new Nissan Rogue, a new CUV that epitomizes the exciting and adventurous spirit that defines 'Heroes.'"

"We're committed to doing business with our clients in ways that extend beyond the 30-second spot and are thrilled to join forces again with Nissan to build on our successful season-one partnership," says Mike Pilot, president, NBC Universal Ad Sales. "This deal exemplifies the concept of having an 'upstream relationship' with our clients and shows just what can be achieved when the clients and creative teams come together early in the process."

In this one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The campaign will kick off on the night of the "Heroes" season premiere, which will be exclusively sponsored by Nissan and broadcast with limited commercial interruption. To further enhance the viewer connection to the Rogue, the vehicle will be integrated into the premiere episode and driven by a main character.

Nissan will also roadblock the full episode of "Heroes" on NBC Rewind for 24 hours after the show's on-air premiere, marking the first time an advertiser has executed this type of program on NBC Rewind. In addition to more traditional advertising opportunities both on-air and online, the Nissan Rogue campaign also includes sponsorship of numerous unique off channel platforms including a "Heroes" music video and the season one DVD release. Nissan Rogue will also be involved in NBC's wireless platforms and will sponsor the Heroes 360 WAP sites.

OMD is handling the media buying and implementation for Nissan.

About Nissan North America:

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [june 2007]  
S
M
T
W
T
F
S
     


· HEROES (NBC)





[12/07/16 - 02:48 PM]
Video: Showtime(R) Releases Official Trailer for "Madonna: Rebel Heart Tour" Airing This Friday at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[12/07/16 - 02:18 PM]
LMN's Second Annual "Deady Resolutions" Week, Features the Premiere of New Original Series "My Crazy Sex" and New Seasons of "My Crazy Ex" and "Monster in My Family"
"My Crazy Sex" reveals the outrageous, intimate tales of ordinary people's most extraordinarily embarrassing and regrettably ridiculous sexual misadventures.

[12/07/16 - 01:45 PM]
USA Rings in the Holidays with WWE(R) Airing Special Programming the Week of December 12
Look for the annual "Tribute to the Troops" on Wednesday, December 14 at 8:00/7:00c.

[12/07/16 - 01:28 PM]
Dolly Parton and More Perform During Dec. 13 Smoky Mountains Rise Telethon
The nationally broadcast, three-hour telethon seeks to raise money for the Dollywood Foundation My People Fund, established by Parton, The Dollywood Company and Parton's dinner theaters in the wake of last week's wildfires in the entertainment icon's home area of Sevier County, Tennessee.

[12/07/16 - 12:01 PM]
Discovery Challenges Survivalists to Conquer Six Deadly Terrains in New Adventure Series "The Wheel"
The series dares six participants to survive in six distinctly grueling landscapes across South America.

[12/07/16 - 11:06 AM]
TV One Announces Explosive Season 10 Line-Up of "Unsung" Premiering Jan. 4
Episodes profiling Fat Joe, Jon B., Lenny Williams, Case, Dave Hollister, After 7 and James Brown are slated to highlight each performer's rise to stardom while providing a glimpse into the lesser-known challenges they endured behind the spotlight.

[12/07/16 - 11:04 AM]
English Dub of "Dragon Ball Super" Hit Anime Series to Premiere on Adult Swim's Toonami January 7, 2017 at 8 p.m. and 11:30 p.m. ET
Season 1, which totals 26 episodes, encompasses the Battle of Gods and Resurrection 'F' story arcs.

[12/07/16 - 11:00 AM]
Special Premiere of New Comedy "The Mick" to Air in All Time Zones Immediately Following NFL Doubleheader on Sunday, Jan. 1, on FOX
The episode then will encore that same night in the Pacific time zone at 8:00 PM and the Mountain time zone at 7:00 PM.

[12/07/16 - 10:35 AM]
Video: The "Time" Has Arrived! Netflix Debuts Trailer for "One Day at a Time"
"One Day at a Time" launches Friday, January 6, everywhere that Netflix is available.

[12/07/16 - 10:02 AM]
FYI Premieres New Seasons of Hit Series "Tiny House Nation" and "Unplugged Nation" - Saturday, January 7
Both series showcase alternative living trends that have gained popularity across the country.

[12/07/16 - 10:01 AM]
NBC Rings in 2017 with Festive Hourlong Special "NBC's New Year's Eve with Carson Daly"
The broadcast will feature special performances from musical superstars Alicia Keys, Pentatonix and Blake Shelton.

[12/07/16 - 10:01 AM]
Presenters Announced for the "22nd Annual Critics' Choice Awards"
The winners will be revealed live at the star-studded Critics' Choice Awards gala, which will be broadcast from the Barker Hangar in Santa Monica on A&E on Sunday, December 11.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 09:10 AM]
Video: Trailer for "Z: The Beginning of Everything" Now Available
The Christina Ricci-led series launches Friday, January 27 on Amazon.

[12/07/16 - 09:01 AM]
truTV Greenlights New + Returning Shows
Highlights include new seasons of "Adam Ruins Everything" and "The Carbonaro Effect."